Online Reputation Management for Doctors
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Online Reputation Management for Doctors
Curated and Written Articles to help Physicians and Other Healthcare Providers manage reputation online. Tips on Social media, SEO, Online Review Managements and Medical Websites
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A Healthy Approach to Social Media

A Healthy Approach to Social Media | Online Reputation Management for Doctors | Scoop.it

In today’s fast-paced society, everyone and their mother is on some sort of social media—Facebook, LinkedIn, Twitter or Instagram, just to name a few. Social media has changed not only the way we communicate, but also the way that we get our information. More than 40% of consumers say that information found via social media affects the way that they deal with their health: What’s the latest workout? What’s the best diet? Who’s doing CrossFit? With so many new fitness crazes popping up, most people can be found with at least one health-related app.

Popular health and fitness websites such as WebMD and MyFitnessPal have generated their own online forums for users to share messages and information. (I, too, am guilty of looking up a symptom or two on WebMD.) 

What’s the draw? Why do people choose to use social media as their go-to for medical questions and answers? Instant gratification. Nowadays we’ve become so conditioned to receiving answers in seconds that waiting a day for test results seems unreasonable. It’s so much easier to punch in your symptoms on Google rather than making an appointment at the doctor.

But it doesn’t need to be an either/or decision. Healthcare providers can use social media to their—and their patients’—advantage. Overworked nurses and pediatricians could save valuable hours teaching kids how to properly fit a bike helmet by uploading a single YouTube video. A doctor could discuss a complicated procedure with a nervous patient, provide more information, and greater peace of mind, by referring them to a video or an article—or better yet, having that video or article on hand in their office.

I’m not saying that every health facility should run out and create an app. However, every facility should, in fact, have a strong social media focus no matter their size. With all of the health-related discussions constantly filling newsfeeds, providing the right content where people are spending a majority of their time is part of modern medicine.

Social media is important for healthcare providers to stay in communication with past, present and future patients. Like it, tweet it, pin it. Get the real facts out there. The world is online and moving forward. The fact of the matter is: If you aren’t on social media, then you’re far behind the learning curve.

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Online Reputation Management for Healthcare Practices & Physicians

Online Reputation Management for Healthcare Practices & Physicians | Online Reputation Management for Doctors | Scoop.it

What’s more valuable for choosing a new restaurant, gym, or smartphone: an online review or the suggestion that your friend makes? Nearly three out of four consumers (72%) say they trust online reviews as much as personal recommendations, according to a SearchEngineLand.com survey posted on MedNet.com.

In the last year alone, 68 percent more patients turned to online reviews to gather information about potential healthcare providers. And nearly half of all patients (44%) may be willing to seek out-of-network doctors with favorable online reviews, according to a survey featured on FiercePracticeManagement.com. Does your online reputation have new patients lining up to schedule an appointment or is it scaring folks away?

Online Healthcare Reputation Management Basics

Online reputation management can be tricky. On the one hand, candid reviews are important for protecting prospective patients from an unethical physician or poorly managed practice; however, these practice and physician-related problems are pretty rare. Most of the criticism that’s leveled at doctors in online reviews—a long wait before an appointment, the high cost of a treatment—are systemic issues that a single physician or practice cannot single-handedly fix.

Additionally, doctor-patient confidentiality prevents physicians from directly engaging online critics. While you can’t wage all out war with an online critic, the good news is that you don’t need to. And many factors outside a physician’s immediate control, like wait times, actually rank as one of the least important factors for patient reviews, according to a survey featured on FiercePracticeManagement.com.

A survey of 4,000 patients using reviews found that the following review elements are most important when deciding whether or not to schedule an appointment at a physician’s practice:

  • Quality of care (48 percent)
  • Rating (45 percent)
  • Patient experience (40 percent)
  • Accurate diagnoses (34 percent)
  • Wait times (25 percent)
  • Doctor’s listening skills (22 percent)

 


In general, most physicians are rated positively and higher rankings for hospitals and medical practices are associated with better medical care, according to an analysis of online reviews conducted by the American College of Surgeons. Unfortunately, since physician review websites (PRWs) do not verify the authenticity of a patient’s review, there’s a high possibility for abuse, misinformation, and outdated information.

While you cannot directly control the quality or quantity of your practice’s reviews, these reviews play an increasingly important role in generating referral traffic to your website and appointments for your practice.

 

The following steps are a good start for online reputation management:

  • Keep tabs on your profile. You can’t improve what you don’t know! Popular PRWs include Healthgrades.com, Vitals.com and RateMDs.com. Increasingly, websites like ZocDoc.com also offers patient reviews in conjunction with the ability to book appointments with participating physicians.
  • Set up an online profile. Many PRWs allow physicians to display professional profiles; use the information in your profile to control your reputation and protect against potential criticism. For example, you could highlight your willingness to accept same-day appointments or your expertise in a highly specialized practice field.
  • Request feedback from patients. In general, you can expect positive feedback from long-time patients. Post a sign in your waiting area saying that you value feedback and send an appointment-follow-up email, inviting patients to take a short online survey. Quote positive reviews and link to addition positive content on your practice’s site.
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Reputation Management Tips for Medical Doctors

Reputation Management Tips for Medical Doctors | Online Reputation Management for Doctors | Scoop.it

Before patients ever enter your office, their first impression of you often comes from a digital source like your website, social media or physician review sites. They have the technology at their fingertips and make many important life decisions – like who they want to seek medical care from – based on what they see and read online. By crafting and maintaining your personal online image, you give patients someone with whom to connect.

Here are 5 tips to protect the integrity of your practice and ensure your online reputation works for you, not against you.

1. House Call to Action

While the true house call may be a thing of the past, it’s more important than ever to keep in contact with patients outside your office. You are your own brand and leaving a void for someone else to write malicious things under your good name is risky. Brand or be branded.

2. Build Your “Bedside Manor” with Bedside Manner

Living in the digital age, it’s inevitable that at some point, someone, be them a patient, a competitor or simply someone with an opinion is going to find fault with you and your practice.

The best thing to do is respond quickly and professionally. Apologize when and where you can, it’ll help quell any further issues. But remember:

  • Don’t wait too long to respond or ignore the post altogether (within 24-hours is ideal)
  • Don’t delete negative posts, this can feed the fire
  • Keep HIPAA in mind and avoid talking about the specifics of a patient case in a public forum

The inverse is also true, saying thanks to positive comments reinforces the sentiment, building brand advocates. Establishing and maintaining a dialogue is key to eliminating bad and creating good word-of-mouth referrals. Encourage your brand advocates to post favorable reviews on rating sites like Yelp, Healthgrades and Google+.

3. Become the Information King or Queen

Over 70% of internet users say they have looked online for health information. Your patients are exposed to more health information than they know what to do with and unfortunately much of the info can be misleading or blatantly incorrect. Becoming the trusted online voice of your patient community reinforces the information and instruction given to them during an office visit. It also alleviates patients seeking treatment that they do not need.

The best content to include on your website and social media posts include:

  • Major health conditions (causes, symptoms and treatment options)
  • Detailed information on the treatments you provide (include specifics on procedures, so patients know what to expect)
  • Lifestyle recommendations (specify what patients can do in their personal lives to prevent and minimize illness including diet and exercise)

4. Monitor, Update & Manage

Imagine working to create these social media sites and to build all of this great content for it to lay dormant because you don’t have time to update. Don’t let your digital presence slip! Designating a trusted staff member(s) to monitor social media activity, respond to website inquires and post specials or exciting news is critical for long-term success.

Checking in on social media to see what your patients are saying and to stay informed on the hot topics in health-related news can help to build relationships when social media and website visitors are in your office.

5. Hire Professional Help

Managing your online reputation is not always an easy task. Often, hiring an outside organization to help manage your marketing efforts alleviates some of the burden. When hiring professional help, look for companies who do not overpromise – removing all your bad reviews and landing you 1,000 followers on Facebook in a week is indeed too good to be true.

 

 

Remember – real reputation management is about creating a positive patient experience with relevant content and direct access to your information, while minimizing exposure to negative reviews or your competition.

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Online Reputation Management Strategies For Medical Practitioners

Online Reputation Management Strategies For Medical Practitioners | Online Reputation Management for Doctors | Scoop.it

While the Internet revolutionizes patient privacy laws, it's also redefining the relationship between medical practitioners and their patients. While this relationship was once restricted to the exam room, patients are now empowered to take their musings about healthcare – the good, the bad and the ugly – online.

While the notion of having your practice reviewed on a third-party review site can feel nerve-wracking, the reality is online reviews are being increasingly utilized by patients. A recent survey found that more than 65 percent of people are aware of online physician rating sites and approximately 28 percent of potential patients search these sites. More than 40 percent of respondents deemed physician rating sites as "very important" for choosing a physician. In another study, 45 percent of respondents were willing to see an out-of-network doctor if he or she had more positive online reviews than an in-network doctor.

Today, in the U.S. alone, there are over 65 sites devoted to online medical reviews. While the structure and extent of information varies, most sites provide basic information about a given physician or practice, including education, specialty and experience. Physician ratings are assigned to a variety of factors influencing patient care. The most common factors include the physician’s communication skills, bedside manner, ease of scheduling an appointment, wait times, office and waiting room cleanliness, and staff courtesy.

Online reviews should not be dreaded or feared. They can be used as tools to help medical practitioners ensure the quality of patient care. You must accept the fact that online reviews are a reality. Whether you like it or not, online reviews are trusted by patients with increasing frequency. Your practice will have a better chance of performing well if you can leverage the power of positive online reviews, improving your online reputation.

A proactive online reputation strategy can help current and prospective patients perceive your practice as an established, credible, authoritative medical resource. Positive reviews can also suppress negative remarks, pushing them lower on search engine results pages to help reduce their visibility. Here are some effective strategies for monitoring and improving the online reputation of your medical practice:

•Keep listings updated: In addition to third-party websites such as RateMDs.com and Vitals.com, keep business information updated on search engines like Bing and Google. Consistent and accurate listings on multiple sites make you appear engaged with patients, improves Google page ranking and reduces frustration over incorrect on. This strategy is particularly important for small practices and clinics that offer unique features or services such as flexible appointments, short wait times, multiple locations, and multiple insurance plans accepted.

•Monitor online conversations: Monitor your patients and know what is being posted about your practice on social media channels and other sites. You can use tools like Google Alerts and Social Mention to monitor the digital landscape. To manage online conversations, you must first claim all public listings of your practice on local directories, including Google Places. By claiming your listing, you gain control of what gets published under your brand’s name.

•Respond to online reviews: It's important to track and address online reviews promptly and professionally. Instead of waiting for reviews to come in, you should look for innovative ways to encourage your patients to post positive online reviews for your practice. Make the review process simple. The easier you make it for your patients to leave a review, the more likely they are to do so. Consider implementing a tool that gathers reviews from various sites so you stay one step ahead.

•Use social media to engage patients: No practice can afford to evade the influence of social media, and therefore it becomes critical to monitor social media channels and actively engage patients. You can implement tools to help you track social activity and brand mentions in a dashboard format using a site like Hootsuite. By staying active on social media, you can create brand advocates, drive website traffic, and attract positive reviews and feedback for your practice.

•Provide unmatched customer service: Most often, unhappy patients will not complain; but are unlikely to use your practice in the future. If you do not provide excellent care, patients will rarely bother telling you what your mistakes were or how to improve. Unhappy patients, in addition to not returning to your practice, will likely tell others about their bad experience. The ripple effect of one unhappy patient can be very damaging to your brand reputation. Make sure your staff is trained on providing excellent customer service.

Managing your medical practice’s online reputation is a continuous activity. You cannot build a strong reputation overnight. This is why most doctors choose to hire professionals to help them improve the online reputation of their medical practice.

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Managing Online Patient Reviews

Managing Online Patient Reviews | Online Reputation Management for Doctors | Scoop.it

Has your practice gotten a bad review or reviews on a rate-your-doctor website? If not, then it’s in a very small and shrinking minority. Specialty medical practices are issuing more and more calls to us for help in addressing reviews and ratings of their physicians on websites such as Yelp.com, RateMDs.com and Healthgrades.com.

In the previous posting, I addressed the trend towards over-valuing Facebook in its power to attract new patients to a medical practice. Here I’d like to say the opposite about rate-your-doctor websites: they may be the hottest thing in social media for making or breaking a practice.

As a recent example, a friend was telling me just yesterday about her cross-country move to a new city two months ago. Soon after arrival, she booked an appointment with a primary physician in the new city. “But then I discovered this doctor had not one but two bad online reviews,” she related. “One would have been fine, perfectly acceptable. But multiple complaints made me suspect that there was a real problem.” She promptly cancelled the appointment and found another PCP with better reviews.

Okay, that’s a single anecdote. But wait, there’s plenty more evidence leading me to proclaim rate-your-doctor websites as hotter than Facebook:

  1. A sharp increase in the number of ratings of our client physicians.
  2. The frequency of practices asking our help in dealing with negative reviews.
  3. Data on visitors to the practice’s websites.

On the first point, we’ve been monitoring these sites for quite a while. A few years ago or even 12 months ago in some cases, our client physicians typically received a trickle of reviews by patients. The trickle has since grown to a steady stream. And in some cases, the stream has become a torrent, sometimes because of negative reviews.

On the second point, more and more clients are certain that certain negative reviews are the work of fiercely competitive physicians and/or disgruntled ex-employees – some of whom have gone to work for competitors. It’s often difficult to tell the difference between real patient reviews and flamers, of course. But some reviews are more overt hoaxes, sufficiently lacking in details and repetitiously vague in their complaints.

Numbers don’t lie

Thirdly, at MedMarketLink, we spend a lot of time analyzing website data for where visitors to our clients’ sites come from. At most, Facebook accounts for a mere 2 to 3 percent of visits to a practice’s site. That is, someone finds a medical practice’s Facebook page and then links to the practice website. This is reason enough for a specialty practice to have some presence on Facebook. But refrain from putting all your eggs in the FB basket.

While Yelp or RateMDs.com usually send smaller numbers of visits on an individual basis, logic tells us that this information is largely irrelevant. With more than 700 million users, Facebook is sending more people more places simply because it attracts more people.

Further, a patient on the verge of selecting a physician is more likely to focus on Yelp or RateMDs.com ratings after she has visited the practice website. The rate-your-doctor sites usually list so many physicians for each specialty that it’s difficult to gauge any indivual within the rather vanilla pages of this medium. Most display no photos of the doc (unless the doc pays for the privilege), scant detail on the practice overall, particularly the more personal look and feel of the practice that can be conveyed through a well-executed website. In short, a visit to a rate-your-doctor site is one of the final stops before a patient contacts a practice for an appointment. A few pages on the review site simply cannot represent an organization as well as a practice’s website of dozens of pages (or, in the case of MedMarketLink clients, hundreds of pages).

Good enough for hotels & restaurants 

In the previous blog posting, we discussed how a prospective patient might ask about the skills of a physician in hopes of getting accurate information. Actually, the prospective patient doesn’t even have to ask. A stranger volunteers the information enthusiastically, without being prompted. Or, rather, multitudes of strangers.

Most people know that rate-your-doctor websites work pretty much the same way as sites with customer ratings of hotels and restaurants. Anyone can say almost anything – anonymously, of course – about the business being rated. You need only establish a free account with one of these sites; then you login and hold forth on the business (or doctor) of your choice.

Rate-your-doctor sites require no evidence from any reviewer that she’s even met the physician subject of her critique. Yes, some sites have a few safeguards against flagrant abuses.  For example, some sites employ human editors who troll for habitual “flamers,” or people who initiate extreme verbal attacks. In some cases these sites have removed the most hateful comments and banned the commenters.

But these are less-than-perfect safeguards, and the instigator can merely register with the site under a new identity. So is a medical practice helpless? Is there anything to be done to at least address the most flagrant untruths?

Managing online patient reviews

Naturally, a practice cannot control its reviews on rate-your-doctor sites. But a practice can most definitely influence the reviews through a combination of good clinical work, excellent customer service and proactive communications.

Furthermore, in some cases, a practice can directly address the most stinging reviews directly. Most rate-your-doctor websites allow physicians to establish personal accounts on the site. The websites do this usually in hopes of selling advertising to the docs. Nonetheless, most allow free registration of physicians, if for nothing else than to gather more marketing data.

For these sites, the registered physician often can communicate directly to the complainer and/or comment publicly on the complaint on the same web page. Sometimes this kind of interaction leads to a happy resolution for all, thereby transforming the complaint into glowing praise for the doctor and the practice.

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Healthcare SEO Basics For Doctors 

Healthcare SEO Basics For Doctors  | Online Reputation Management for Doctors | Scoop.it

Search engines can be hopelessly addictive. For going on 20 years, humans have had the luxury of finding information on nearly everything on the Internet, usually for free and typically nearly instantly. As a result, most of us are on Google multiple times daily.

Yet if anything is even more appealing than tapping into this unprecedented access to the body of knowledge, perhaps it’s the irresistible lure of checking out your own standing on the Internet. Enter the Google Narcissist (GN) – the Internet surfer who is constantly checking search-engine rankings to see where his own website ranks.

If you own a business or medical practice, it’s hard not to be a GN. Given the importance of a website to independent healthcare providers these days, you naturally want to monitor where your site stands among competitors.

 

And gaining or losing a few places in the rankings can make or break your success. In just the last decade, these realities have given birth to a massive industry in search engine optimization (SEO), the craft of managing web pages so they rank highly in Internet search results.

Becoming a healthy Google Narcissist

So if you’re going to be a GN, the best advice is probably to become a well informed GN. We see plenty of physicians despairing over their Google rankings needlessly. The main cause of despair is their choice of terms for Googling themselves – they pick search terms that don’t really matter much. A bit of SEO knowledge can ease despair considerably.

The Internet search engine is arguably the greatest invention to date. It’s also an extraordinarily complex and constantly changing phenomenon.

Google, Yahoo, Bing and most other search engines evolve to a) respond to changing uses of the Internet, and b) to stay ahead of unscrupulous techies trying to game the system and cheat their way to the top of the SERPs.

An article in WIRED magazine several years ago quoted a Google executive as saying that the search juggernaut (more than two-thirds of Internet searches are on Google) expected to alter its search algorithm 550 times that year. To be sure, the rate of change provides some job security for digital marketing firms like Vanguard. It takes skilled and dedicated search marketing professionals to stay on top of it all.

But there’s no need for a clinician to be studying SEO strategies and techniques. Here are a few principles to keep in mind, along with insights into how search engines work, in hopes of offering words of comfort to the obsessive GN.

Six tenants of healthcare SEO

1. High Google rankings matter a lot

They’re critical to online marketing of healthcare. There are instances in which moving from page two to page one of SERPs doubled or even tripled the number of visitors to a web page.

But what’s important is not ranking for all search terms but ranking for the right terms, as defined by a combination of: a) what a practice offers and wants to promote among its services, and b) most importantly, what healthcare consumers are already looking for on the Internet.

2. No website can be on page one for all search terms

You have to pick and choose based on the above two criteria. The end goal for SEO is to rank well for a large enough group of keyword search phrases to grow new-patient volumes. You don’t have to rank highly for everything to achieve that goal.

The 20/80 rule generally applies here: 20 percent of the keywords will often generate 80 percent of organic website traffic (from unpaid search engine results). Let go of any notion of running the table on all possible search terms.

3. Organic search-engine rankings are ever changing

Rankings are just like the Internet itself. A web page may rank at number three on page one in one week, slide to position six the next, and then shoot to number two the following week.

The Internet holds an estimated 30 trillion web pages. Google indexes (evaluates and stores information) all of them 100 billion times per month. Additionally, Google handles 40,000 Internet searches per second.

Rankings change constantly, often by the hour, due in part to searchers changing searches. However, in most cases we’re able to hold a page-one ranking for our clients consistently for the more important search terms.

4. Human response is key to effective SEO

Google bases its rankings largely on what its users link to from other websites and on what they see and click on in search results. Each link and click is a vote. Each vote helps that web page move higher in the rankings.

Good content and optimization only take a website so far. It takes time to accumulate votes. Remember also that it’s the patient’s language and mindset that rule here. You can disappoint yourself by Googling keywords/search terms more familiar to doctors than patients.

5. Keyword choice should be a function of content

A common myth is that you should pick keywords for search engine optimization in order to bring visitors to a website. That’s not quite accurate. Instead, the idea is to pick content based on what you want to promote and what people are searching for already.

Through an online tool called Keyword Planner, Google will reveal the most popular search terms for any healthcare specialty. It’s free and easy to use. Once Keyword Planner has uncovered the most popular keyword combinations for your services, deciding what to put on your website is easy.

One reason to outsource at least some SEO responsibilities is to have an experienced search marketer monitor how website pages are faring in the rankings for individual keywords. At Vanguard, we also do a bow-to-stern website audit annually to see if there have been significant shifts in keyword usage that we need to accommodate by adjusting the website content and SEO on a broad scale.

6. Content is king, emperor and lord of all SEO

In the end, the quality of information on a web page is the ultimate arbiter. Google and other search engines only mimic human informational needs.

Humans want clear, accurate and relevant content. Provide that on a web page, and it will ultimately rank highly for a specific keyword phrase – but usually only for that phrase and very similar ones, which are merely an indicator of what the page is all about … like a book title.

No one ever tricks Google. Not for long anyway. Not even China pushes Google around, as evidenced by Google’s refusal a few years ago to yield to China’s restrictions on the Internet.

SEO is all about fulfilling human’s informational needs. Keep that as a top priority and you’ll be rewarded.

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Increasing your Medical Practice Google Rankings

Increasing your Medical Practice Google Rankings | Online Reputation Management for Doctors | Scoop.it

Many doctors want to increase their medical practice google rankings. To attract new patients, doctors know they must make themselves visible to a growing audience of online patients.

Unfortunately, many healthcare practices fall into a trap of a lot of common SEO mistakes without even realizing it.

According to recent report via Physicians Practice, more than 40% of people begin the search for a doctor online. Many also use Doctor Review Sites to check the public perception of the doctor they are considering visiting.

Most modern consumers typically begin their search for a doctor via Google. They may also use Yahoo search, Bing or a group of smaller search options as well. According to a report on comscore.com, around 64% of all searches online in 2016 are via a google search engine.

To increase your medical practice google rankings, here are three important tips:

1) Identify keywords that your patients use

The term keywords refers to the words, phrases, or questions that a person uses to search for something specific online.

If a potential patient were looking for a primary care physician in La Jolla, California, he or she might enter the keywords “La Jolla doctor” into the Google search field.

As a doctor, you might use words such as ‘physician’, ‘primary care’, ‘family care’, etc. But you might find that your patients are not using these terms. For this reason, it is important you ask them specifically what they are typing into search to find you.

If your medical practice website doesn’t include those keywords they use in the meta data, and throughout the headlines, there’s a chance your site won’t show up in the search results (or at least not on the first page). Your keywords will greatly affect your medical practice google rankings, so it is important to get them right.

2) Ensure keywords are listed correctly

Once you’ve identified your top keywords that patients use to search for you, work them in throughout your site in the most natural way possible. Doing this will give Google plenty of opportunities to match a user’s search with your site.

In particular, you want to make sure your keywords are listed in:

URLs
This is the actual web address for your website. If you are doctor in La Jolla and your web address is lajolladoctor.com that is about as close to perfect as you can get. A domain name (another name for the URL) has a lot ‘authority’ once some time has passed, so choose wisely. Also, you should make sure your URL for each page is made of real words. This means pages such as lajolldoctor.com/services or lajolladoctor.com/openinghours. These URLs will give google a good sense of the page content and raise the listing in google.

Titles
This includes your main website title as well as the titles and subtitles (also known as subheads) contained on each individual page. The words in these areas appear more prominent to Google than the rest of the text on the page. This means they will have a bigger impact on SEO keyword ranking.

Internal Links
These include the navigation links across the top (or side) of your website. These allow your web visitors to move around to different sections of your site and get the information they need.

3) Ensure an easy user experience

You can keyword and link until the cows come home, but if you can’t keep people on your site, all that effort will be in vain. After all, Google’s main objective is to give searchers what they want — and what they want certainly is not a site that is confusing, slow, and difficult to use. So, if you’re guilty of any of the following, there’s a good chance Google is sweeping your website under the proverbial rug.

Intuitive Organization
Google prioritizes well-designed, easy-to-navigate sites over those with confusing or non-connected pages. Ask somebody you know to go through your website and try to find the important information. If they cannot source it within 5 minutes, then perhaps you need a redesign for easier access.

Responsive Design
Having a Responsive Design refers to a site’s ability to adapt to the device on which it is being viewed. Over 80% of internet users now use a smartphone or tablet to search the web alongside traditional desktop computers.Trying to look at a website that isn’t optimized for mobile can be tedious. If a patient needs to continually zoom and scroll it reduces their willingness to visit the site, and in turn your medical office.

Fast Load Time
According to this article by Website Magazine, 47 percent of visitors expect a website to load in less than 2 seconds. More than this, 40 percent of visitors will leave the website if the loading process takes more than 3 seconds. This is why Google considers load time as a factor in page ranking. To test your medical website load speed, you can visit pingdom and do a free quick test.

The web today has over 1 Billion websites in total. Over 500 new websites being created every 60 seconds. To ensure you can be found, your to increase your medical practice google rankings. To assist your patients to find your medical practice, you need to increase your medical practice google rankings. The better you have your site optimized, the more of a win-win if will be for both patients and your office.

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The Top 10 Doctor Review Sites in 2017

The Top 10 Doctor Review Sites in 2017 | Online Reputation Management for Doctors | Scoop.it

Today there are so many doctor review sites online, it can be confusing to know which is the best to choose from.

Before 1995, most of us relied on family and friends for recommendations.  But today we have the power of the internet at our fingertips.

When you need to visit a new doctor, a lot of important questions come up. How long will it take to get an appointment? What will my insurance cover? Is the doctor a friendly person?

With the power of databases and online transparency we now have a better way to whittle down our choices. Or do we?

All this choice now this creates another challenge. A quick google search reveals hundreds of paid and organic options to find a doctor. In many of these cases, the doctors themselves are paying the be featured at the top of the pile.

Which Doctor Review Sites can you trust?

To help narrow the field, here are 10 of the Best Online Doctor Review Sites to enhance your search.

ZocDocs

Founded in 2007, ZocDocs aims to shorten waiting times to visit a doctor by offering doctor reviews and patient scheduling all in one website. Their searchable database includes specialties, range of services, insurance options, office locations, photographs of doctors (a surprisingly comforting feature), educational background and of course, user-submitted reviews. It is important to note that doctors pay a fee to be able to directly schedule patient appointments.

Yelp

While primarily known as a consumer-based review site, Yelp does boast an entire section dedicated to Doctors and Health practitioners. It has an average of 89 million unique monthly visitors, so the chances of getting a reasonably up-to-date review from Yelp are strong.

Yelp reviews are also featured directly inside the Apple Maps, giving the brand a huge reach into mobile based search. Yelp is known for unfair consumer complaints as much as overzealous reviews. Therefore, it may be worth checking a reviewer’s history alongside the actual doctor review.

WebMD

Started in 1996, WebMD (previously known as Healthscape and also Healtheon) is known just as much for it’s medical symptoms checker as for its Doctor profiles. As of February 2014, WebMD has recorded an average of 156 million unique visitors per month.

The WebMD Health Network operates WebMD Health and other health-related sites. These include Medscape, MedicineNet, eMedicine, eMedicineHealth, RxList, theheart.org, Medscape Education. They also publish WebMD the Magazine, a patient-directed publication distributed bi-monthly to 85 percent of physician waiting rooms.

RateMDs

With over 2 million ratings, RateMDs is the source for all things health including up-to-date doctor ratings and reviews, the latest health trends coverage and medical specialties information. Alongside the reviews and listing for MDs, it also hosts a Health Library, sharing basic information for multiple health conditions.

Healthgrades

More than one million people a day rely upon Healthgrades to research, compare and connect with doctors and other healthcare professionals. It also runs partner sites ourhealth.com  and rightdiagnosis.com aimed at consumers researching medical conditions.

Healthgrades provides a background section for doctors including their age, where they went to medical school. It lists when they graduated and where they did their residency. It shows how many have no sanction or malpractice. Like ZocDocs, you can select doctors by insurance plan for particular specialties.

Google Reviews

If you want to skip third party reviews altogether, you can use Google as your source. Google Reviews can help find doctor listings and reviews from consumers on their home page. Google Reviews is an open source review system that relies on the public to submit reviews based on their experiences.

The added advantage of a simple, useful interface means you get the information you need quickly. Whether or not these open-source reviews are entirely legitimate is questionable. Despite this, it is a service that saves time and confusion for many.

Care Dash

A newcomer to online doctor review space, Care Dash already have over 25,000 doctors listed and are adding more each week. Their key focus is transparency and not receiving payment for online reviews. Their site also provides health and wellness articles, making it a great place to visit and see if your doctor of choice has been reviewed.

Angie’s List

Founded in 1995, Angie’s list is a grassroots style review site. Today it has over 3.2 million paid members. Using over 720 unique sources to gather reputable reviews, Angie’s List is focussed on recreating community word of mouth in an online world.

The other benefit of Angie’s list is users cannot post anonymously. Also, the Angie’s List team for follows up any specific complaints against listed doctors.

Top Doctors

Another newcomer to the physician online review space, it is a simple yet useful site. With a streamlined user-friendly interface, you can search by Doctor Specialty and Location. For Doctors who want to add to their online presence, you can easily claim your profile.

Vitals.com

“Vitals change the game”, or so say vitals.com. The website is focussed on crunching the numbers to ensure quality care at the lowest cost. Rather than focus on patient reviews, they use data to do the deciding. Vitals.com used 64 data points on every provider. They claim an estimated average saving of $600 per procedure. In these ways, vitals.com is provide a unique approach to searching online for a doctor.

DrSocial.org

This is an online review site with a unique mission. DrSocial funds medical research by transforming ad revenue into a fundraising source. Any non-profit company that promotes the website will receive $1 in funding for a refer signup.

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Top 30 Instagram Accounts Every Nurse Should Follow

Top 30 Instagram Accounts Every Nurse Should Follow | Online Reputation Management for Doctors | Scoop.it

Instagram has quickly become one of the go-to social media apps for nurses across the globe. Thanks in large part to its simplicity and image-only format, it is perfectly designed to lend itself to all nurses, regardless of age, gender or location. It can be a quick relief during a short lunch break, or provide a much-needed escape after a long shift. However it’s used, it’s easy to understand why so many nurses continue to turn to Instagram to get their social media fix.

 

While Facebook is still hailed as the king of social media, some might be surprised to see that Instagram – not twitter, Google+, or LinkedIn –boast the second largest number of monthly users out of the major social media platforms.

  

This growing member base naturally led to more valuable content being shared on a daily basis due simply to the increase in more reputable accounts. Unfortunately, the growing number of not-so-reputable accounts has made it difficult to sift through the crowd and determine which accounts are truly worth following. 

 

Thankfully for nurses, we went ahead and did the sifting for you. After scouring through hundreds of nursing-specific Instagram accounts, we have narrowed it down to a list of 30 that we believe every nurse should be following. Some are meant for educational purposes, some offer inspiration, others specialize in comedic relief, and some might even provide all three – but ALL 30 of these nursing Instagram accounts are worth a follow:

  

(Listed Alphabetically)

  

  4theloveofnursing

  

  ananursingworld

  

  iamproudtobeanurse

  

  inspiredbynurses

  

  instanursing

  

  nrsng

  

  nurse_eyes_only

  

  nurse_life_

  

  nurse_so_hard

  

  nurse_superhero

  

  nursebuff

  

  nursehumorprn

  

  nurselifeprn

  

  nurselifern

  

  nursemendoza

  

  nursenacole

  

  nursepiration

  

  nursesofinstagram

  

  nursesproud

  

  nursing.humor

  

  nursing.school

  

  nursinglol

  

  nursingschool

  

  nursingschool_struggle_

  

  nursingschoolproblems

  

  savvynurses

  

  scrubsmag

  

  snarkynurses

  

  thekatieduke

  

  thenursingdaily

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Top 10 Healthcare-Related Twitter Accounts To Follow In 2017

Top 10 Healthcare-Related Twitter Accounts To Follow In 2017 | Online Reputation Management for Doctors | Scoop.it

Back in early 2014 when we compiled our first list of the “Top 10 Twitter Accounts For Healthcare Professionals To Follow,” the biggest social media-related question to hurdle wasn’t, “Who should I be following on social media?” but rather, “Should I even be on social media at all?” Three years later, it’s safe to say that social media has firmly planted is footing in the healthcare industry.

  

No longer are we able to deny the power that social media holds. We have never seen a tool with the ability to let each and every one of us instantaneously connect with millions of people literally at the push of a button, and naturally, many were hesitant to adopt such technology. However, it quickly became clear that a strong social media presence in healthcare was inevitable, and thankfully most medical professionals are now fully on board.

  

With the large growth of overall Twitter accounts, finding the most valuable accounts to follow has become more challenging than ever. Today, the question truly is, “Who should I be following?” Thankfully, we’ve got you covered.

 

After an extensive research and vetting process, we have settled on a list of our top 10 Twitter accounts that every healthcare professional should be following in 2017, and beyond. Our goal was to compile a list of 10 Twitter accounts that will provide any healthcare professional with a great foundation of informative, well-rounded, and intriguing Twitter accounts to follow.

  

 

Please note, there is some subjectivity to this list – there are manydeserving accounts not mentioned that provide incredibly valuable information. These aren’t necessarily the biggest healthcare influencers on Twitter or the most popular.

  

Here are the top 10 healthcare Twitter accounts to follow in 2017:

 

 

Technical Doctor Inc | @technicaldr

Medical IT Consulting for Hospitals and Physicians Practices to maximize the Productivity and Marketing potential from their IT investment.

  

allnurses.com | @allnurses

Nursing Community with over 5 million nurses networking with other nurses each month @ allnurses.com

  

AMA | @AmerMedicalAssn

American Medical Association: Promoting the art and science of medicine and the betterment of public health.#AHealthierNation

  

American Heart Association | @American_Heart

The official American Heart Association page. #LifeIsWhy! Tell us yours. Tips on healthy eating & exercise to help prevent heart disease, U.S.’s No. 1 killer.

  

American Journal Of Nursing | @AmJNurs

American Journal of Nursing, the leading voice of nursing since 1900. Peer-reviewed, evidence-based, the most trusted source for nursing.

  

 

American Red Cross | @RedCross

The official Twitter account for the American Red Cross.

  

Andre Blackmon | @mindofandre

Building the future for the public's health. Digital strategist. Co-founder @FastFwdHealth. Advisor: @MayoClinic @SXSW@American_Heart. People matter.

  

André Picard | @picardonhealth

André Picard is the health columnist at The Globe and Mail. I tweet and RT about health issues, running and journalism. RTs not endorsements, etc.

  

Andrew Spong | @andrewspong

Defining and designing effective #pharma comms for the age of distributed healthcare. @HealthEquals lead. #PatientsIncludedactivist. #DigitalHealth sceptic.

  

APHA | @PublicHealth

Official account of the American Public Health Association: For science. For action. For health.

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A Guide to Millennial Patient Marketing

A Guide to Millennial Patient Marketing | Online Reputation Management for Doctors | Scoop.it

When it comes to attracting new patients, a key focus for doctors is millennial patient marketing.

There an estimated 75 million millennials currently in the U.S. According to Pew Research, the oldest “Millennial” was born somewhere between 1977 and 1981.These are men and women born during the technological revolution. They have different interests and values.

This means that doctors need to focus on millennial patient marketing just as much as any other generation. But to do so requires a different mindset and approach.

To attract younger patients, here are 6e tips from the marketing industry to increase the value of your millennial patient marketing.

1) Yelp Reviews Matter

It is a common practice for patients today to use Doctor Review Websites as the main source for their choice of doctor.

When it comes to millennial patient marketing, this especially true. According to a consumer survey from PNC Healthcare, 50% of Millennials use online doctor reviews to select care providers compared to 40 percent of Baby Boomers and 28 percent of Seniors.

At the very least, you should know the Top 10 Online Review Wesbites for Doctors, and have a presence on Yelp. Take the time each month to manage and curate your reviews. See what people are saying about you and your medical practice. Encourage your patients to review you on yelp, to ensure the reviews are positive current.

2) Mobile Enabled Website

Setting up a medical practice website can be a daunting task for doctors, but perhaps more important than the website is the mobile site. Millennials as a generation are 85% more likely to use their cellphones to view websites than desktops. Having your medical practice website mobile optimized is very important. It also helps with overall google rankings, so it is worth the effort.

As long as it’s clear and has basic information, your practice website doesn’t need to be anything complex or fancy. You could also consider hiring a marketing company or consultant to set one up for you.

3) Consider an App

A survey from Salesforce found that 71 percent of millennial patients would like to have their providers use mobile apps to book appointments, share health data and manage preventive care. While you may not have the funding o build your own app, there are many third party mobile apps and EHR systems that can help you have a more app-centric medical practice.

4) Student Programs

As a group, Millennials may be the most cost effective to treat. According to the Kaiser Family Foundation, the cost of treating 18 to 24 year olds averages $1,834 per person annually, up to $2,739 annually for people ages 25 to 44.

For this reason, it may be worth letting Millennial age students know they can have care at your medical practice. If you work with specific insurance providers, very often they can offer discounts for health checkups or simple visits. Let your patients know this, and you will attract more Millennial age patients.

5) Online Bookings

According to a survey conducted by medical scheduling company ZocDoc, 93 percent  of Millennial patients do not schedule preventive physician visits, but prefer to walk-in when not feeling well.

If your practice allow patients to access their medical records online or send secure emails to staff, this is a great step forward. Another key factor is the ability to book an appointment online through a service such as ZocDocs. Offering this may be a way to attract them to your medical practice.

6) Offer Telemedicine visits for Millennials

In general, Millennials prefer to communicate electronically, and they always prioritize convenience. A recent survey also found that 74% of millennials are interested in using telemedicine.

Offering an option to do Virtual Visits with your Millennial Patients may be the key to encouraging them to visit your medical office. If you can engage with them virtually for checkups or small concerns, they are more likely to think of you as their doctor for life.

If you’re serious about Millennial Patient Marketing a lot of it comes down to building your exposure online and displaying your medical practice’s tech-savvy mindset. And of course, as Milliennials grow older, they will stay with you and bring future generations along with them to your practice.

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Why should a doctor blog ?

Why should a doctor blog ? | Online Reputation Management for Doctors | Scoop.it

Blogging is not dead. Most people today google their health problems. Unfortunately, not all information Doctor Google throws at us is correct. Sometimes online information is downright misleading.

 

As I argued in an earlier blog post, providing accurate information through blogs and social media platforms is the best way to respond to incorrect online health messages.

Doctors are in a unique position to educate the public. By sharing their knowledge online the public, the health care system and the doctor, will all benefit.

The 2 main reasons why doctors should be blogging are:

  1. Debunking myths: Clarifying the common misunderstandings about health issues.
  2. Leading the way: Sharing information about health, disease and its management.

The advantages of blogging

UK GP Dr Anne Marie Cunningham has a great blog called Wishful thinking in medical education. In a recent post she mentioned two things she enjoys about blogging:

  • To learn from others via the comments she receives on her blog.
  • To help develop her thought process and “get some way to understanding what has been perplexing me”.

US cardiac electrophysiologist Dr John Mandrola gives another six reasons in his blog:

  • Doctors are passionate about what they do and blogging is a way of sharing this.
  • To educate; both the student and the teacher can learn from a blog.
  • To help others help themselves.
  • To give a look behind the medical scene.
  • To archive useful thoughts and notes.
  • To show that doctors are humans too. He writes: “Though doctors seek perfection, we tire, become frustrated, make mistakes, and harbor regrets. We are you. We are human.”

If you can email you can blog

A common question patients ask me is whether the influenza vaccine can bring on an infection with the viral disease – so I wrote this post: why the flu shot cannot cause flu. I refer patients actively to my blog. This gives people the opportunity to read about what we have discussed in the consulting room and think things over.

Most doctors are experts in discussing health concerns and educating their patients in a one-on-one situation. There are many health messages doctors share with their patients day-in-day-out. All that is needed is to write these down, just like writing an email, and post the information on the web in blog format.

Setting up a blog takes 20 minutes. Not sure how to start? Here’s an easy guide. Need inspiration? Here are some suggestions.

What do you think are the pros and cons of blogging for doctors?

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Set Up an Instagram Account for Your Medical Practice

Set Up an Instagram Account for Your Medical Practice | Online Reputation Management for Doctors | Scoop.it

Social media channels can provide you with a powerful tool to connect to your patients, build loyalty, and grow your medical practice. Facebook, Twitter, YouTube, and Google+ are vital channels to increase patient engagement but there is one more social media powerhouse that you should consider for your practice, Instagram.

Instagram is arguably the most visual of all of the social media options you can utilize to reach out to both existing and potential patients. This channel is based on posting photographs and videos with captions and using hashtags to tag them, allowing visitors to more easily find your content. Because visual content works so well in social media, Instagram has grown exponentially. In fact, it hit 150 million active users faster than any other platform except Google+.

You can take the first step to putting the power of visual marketing to work by setting up an Instagram account for your medical practice with these seven easy steps: 

Step # 1 – Download the Instagram App
Instagram does offer a desktop version of their app, where you will be able to manage your account after set-up, but to get started you will have to download the Instagram app to your mobile device. You can get this download in the App Store on an iOS device, like an iPad or iPhone, or in Google Play for an Android device.

Step # 2 – Register and Choose Your Username
Once you have downloaded the app, a screen will come up with the option to either register or sign-in. Click “Register” and fill in your account details. Be sure to choose a username that reflects your practice and is consistent with your other social media channels.

Step # 3 – Find Your Facebook Friends
Next, you will be given the option to find your Facebook Friends. Here you can invite all of your patients who are following you on Facebook to connect with you on Instagram as well.

Step # 4 – Find Your Contacts
You will now be given the option to find more contacts from the device you are using. If you do not want to use this option, click “Skip”.

Step # 5 – Choose Who to Follow
Instagram will now give you a list of choices of people or organizations to follow. You can pick ones that you like, or skip this step.

Step # 6 – Edit Your Profile
Your Instagram account is now set up but there are still a few things you should do. Click on the icon on the bottom of your screen that looks like a newspaper on the far right to go to your profile settings then click “Edit Profile”. Here you can add your website address, information on your practice, and a profile picture. Again, try to maintain consistency across your social media channels in how you describe your practice and the profile picture you choose.

Step # 7 – Share to Your Other Social Media Channels
To get the most out of your Instagram account for your medical practice, click “Share To” and choose all of your other social media channels such as Facebook and Twitter. This allows you to share your photos and videos simultaneously on your other social networks and allows your followers on Facebook and Twitter to see your content and choose to follow you on Instagram as well.

Once your Instagram account is complete, you are ready to start posting photos and videos to boost patient engagement with your practice. You might want to post pictures of you and your staff so that patients can get to know you better, videos of your office as you decorate for the holidays, or pictures of an event that your practice hosts or sponsors. Whatever you choose to post, just remember that the point of sharing on Instagram is to give both existing and potential patients a behind-the-scene, more personal look at your practice. You want them to feel connected to you, your staff, and your practice and giving them these little glimpses through your photos and videos can accomplish that.

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Reputation Management For Doctors: What To Do Differently

Reputation Management For Doctors: What To Do Differently | Online Reputation Management for Doctors | Scoop.it

To some, online reputation management for doctors may seem unnecessary. If you’re a great doctor, then patients will recommend you and professional opportunities will just happen…right?

This may be true for some – but not most.

According to a recent study conducted by Gaby Loria, “77% of patients start their healthcare search online and 84% of patients read online reviews to evaluate providers.”  

This means that as a physician, there’s a good chance that contact with a patient could begin and end online.  

By ignoring your online presence, you limit your professional reach. You also leave your online image vulnerable to attack or obscurity.

These days, few people will trust their health to a doctor with 1 star ratings.  And absolutely no one wants a healthcare provider with zero information available online!

The statistics support this. According to a 2013 study from Digital Assent, “85% of patients are not comfortable choosing a provider with 1 star for more than 10% of reviews”.

A doctor’s primary concern should be the quality of his or her work. However, it would be professionally irresponsible to turn a blind eye to one’s reputation online. Successful medical practices focus on reputation management for doctors for this exact reason.

As a physician, you owe it to yourself, your patients and colleagues. Ensure that online information about you and your practice is accurate, up to date and informative.

The best approach for doctor reputation management:

The most important thing that you possess is the quality of care that you provide for your patients. And in all likelihood, you are constantly striving to improve your skills and overall knowledge in your field through dealing with patients, conducting research, attending conferences and more.

While this kind of ongoing development is important – how will your patients know about it if you don’t share it?

Again, this is why building an online brand for yourself is critical. Reputation management for doctors relies heavily on general branding principles, with some important tweaks.

Building (or enhancing) your online presence is an ongoing process that requires a customized strategy. This strategy should take into account your ultimate branding goals and what your search results look like currently. However, there are certain steps that everyone should take to create the strongest online foundation possible.

While BrandYourself’s tools and services explain each step in detail,  when it comes to improving how doctors look online, we suggest the following for the best outcome:

Before doing anything, scan and audit your current online presence:

Google your name to see what kinds of search results show up. Search incognito or use a private browsing mode so that the search result rankings are as unbiased as possible. Look through the first few pages to get a sense of how you look when others search for you. Are the search results positive? Are they damaging? Does information about you even show up? Is it relevant for your patients and colleagues? Effective reputation management for doctors relies heavily on this information.

Once you’ve scanned and diagnosed how you look online, go through any social media accounts, professional profiles or websites that you control and delete old posts, comments or photos that may be inappropriate. This includes obvious things like posts that reference sex, drugs, bigotry, sexism, etc.

Additionally, review what you’ve published or commented about polarizing topics like religion or politics. These kinds of posts aren’t necessarily bad, but could damage your reputation to some depending on their own beliefs. Make sure that you stand by what you choose to post online.  If you don’t – delete, delete, delete.

It’s also helpful to know how other doctors in your area appear online. You don’t need to investigate their online reputation religiously, just take a peek so you have a rough idea how things look. You should always strive to have the best online presence as possible and this information will give you additional insight. Practicing reputation management for doctors is always easier when you know where you stand in the pack.

If there’s another doctor in a similar practice that has an amazing online reputation, use him or her as an inspiration in your own digital presence. Closing the gap will only help your practice.

Build high-quality branded sites & profiles you want others to find:

If you want a strong online presence, you need an arsenal of high-quality websites and social profiles that reflect your brand in a professional manner. The goal here is to make your foundation of online properties relevant and helpful to those who might be looking for you.

If you have several unwanted results ranking for your name, or if you have a popular name, then expect to put in more work than if you weren’t facing these obstacles. However, a high level of output isn’t the only factor. Think “high-quality” when it comes to just about everything you control online! If you utilize these sites and profiles properly, you will create a comprehensive resource about you, and eventually outnumber and overwhelm negative or irrelevant content.

Reputation management for doctors is much like any other ORM campaign. The best way to find success with this process is by optimizing correctly and publishing consistently. To start the process of building high-quality sites and profiles:

  1. Purchase your domain name (ie. janedoe.com)
  2. Build your personal website  (we recommend using WordPress)
  3. Join major social networks like Twitter and LinkedIn
  4. Take control of your profile, list your practice, or create your page on doctor-focused sites like: Healthgrades, Zocdoc, RateMDs, etc.(see the next section for more on profiles)

Make sure those properties are search engine optimized:

Solid doctor online reputation management campaigns implement search engine optimization best practices to give your properties the best chance at outranking undesirable search results. Our DIY tool shows you how.

  1. Use your name wherever possible
  2. Create content that’s original and valuable to your audience
  3. Link your best properties together (to learn more, visit BrandYourself University)

Regularly publish content on your sites & profiles:

As long as you own your site and profiles, publish regularly. If your properties look stagnant, Google won’t consider them relevant enough to rank. Consistently publish high-quality, unique content in various formats and share it across your web properties. Over time, this signals to search engines that your properties are trustworthy and should rank higher in the results.

Find your people to grow your audience:

This is related to step 3, and is extremely important. Everything from views to shares, and other forms of social engagement all contribute to higher search rankings. If your content is inconsistent or low-quality, you’ll miss engagement from other users, and likely won’t be able to rank above unwanted results.

Give it time:

It’s no secret that you will need to put a lot of work in upfront before reaping any benefits. Google’s algorithm favors older properties. Unfortunately, new properties are unlikely to outrank more established results immediately. However, publishing new content regularly and garnering social engagement over time will eventually help your property rank higher in search results while aging into favor.

As a doctor, your online presence can position you as a thought leader, determine the success of your practice, and expand your reach when connecting with patients, colleagues and leaders in your field. Take full advantage of these opportunities while protecting your reputation from potentially damaging or irrelevant information online that you can’t control. Reputation management for doctors is a worthwhile investment for your future online.

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“The Doctor Will Tweet You Now”

“The Doctor Will Tweet You Now” | Online Reputation Management for Doctors | Scoop.it

The rise and availability of social media has affected almost every aspect of our daily lives. Is your kid’s school delayed because of snow? Better check the school’s Facebook page. Considering buying your first home? Your lender just tweeted a 2016 Homebuyers’ Report. Curious about how the president spends his days? Just look at his Instagram feed. Therefore, it shouldn’t come as a surprise the way people approach healthcare has changed, too. This blog has discussed digital strategy for healthcare practices, so here are a few social media-specific guidelines.

  • It’s all about the apps. About 20% of smartphone users utilize at least one health app on their phone. The most popular types relate to exercise, diet and weight. Though every healthcare facility doesn’t necessarily need an app, it’s important to have a strong mobile marketing focus. Many health providers have mobile patient access portals to keep pace with the growing digital world.
  • Putting the “me” in treatment. Social media has allowed patients to take a more active role in their healthcare. Whether it’s researching ailments, posting on forum, or joining support groups, more patients are becoming their own advocates when it comes to their health. Rather than relying solely on doctors to diagnose and determine the best course of treatment, patients are actively joining the discussion with diagnoses and treatment plans compiled from research and the advice or experience of others.
  • There’s no such thing as bad publicity… unless you’re in healthcare. Roughly 41% of people said social media affects their choice of a doctor, hospital or medical facility. Not only are patients able to post their positive—or negative—experiences on their own social media platforms, but sites like HealthGrades.com, RateMDs.com and Vitals.com allow them to score providers on everything from ease of appointment setting to bedside demeanor and professionalism of office staff. It’s imperative that healthcare organizations pay close attention to the way they are represented to current and potential patients.
  • Seeing is believing. According to a think with Google research study, YouTube traffic to hospital sites has increased 119% year-over-year, and 30% of patients who watched an online video booked an appointment. Videos more effectively highlight the value of facilities and the human elements of the providers.
  • On call 24/7. Along with this streamlined form of patient and physician communication comes heightened expectations. According to those polled during a study by the Health Research Institute at PwC, 49% of people expect to hear from their physician within a few hours of requesting an appointment or engaging in a follow-up discussion via social media.

Social media outlets have become so omnipresent in our culture that they’ve changed the way healthcare professionals and facilities operate and approach patient relationships. With each new development in technology comes another way a healthcare practitioner must upgrade to engage—or risk losing a patient to one who does.

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Prevention is the Best Form of Medicine

Prevention is the Best Form of Medicine | Online Reputation Management for Doctors | Scoop.it

Hospitals and other healthcare organisations (HCOs) are increasingly singled out by cyber criminals for ransomware and other attacks. Not only are patients’ sensitive records being targeted, but also their intellectual property or credit card information. The primary reasons for the HCO vulnerabilities are outdated security architectures, and overall lack of IT security experts. Isolation technology provides an appealing alternative to traditional security methods, and prevents, rather than treats, malware and phishing attacks, explains Greg Maudsley, a cyber security expert for Menlo Security 

 

Why are HCOs Susceptible? 

 

Today’s targeted attacks are mostly motivated by financial gain rather than notoriety. Cybercriminals target organizations with the weakest defenses and most valuable data – and few industries are as data-dependent as healthcare.

 

Without patient records, a hospital is powerless. Staff routinely access critical information from multiple, often unsecured, devices or networks. This rules out perimeter-based security, while the spread of network ingress and egress points – and so attack vectors – make hospitals a soft target. Tight budgets and other priorities mean that hospitals typically lack specialist IT security skills and experience, they fail to conduct regular security audits and are in an endless game of “catch-up”.  

 

The Doctor Has Become Patient Zero 

 

“Patient Zero” describes the first human infected by a new or recently discovered viral or bacterial outbreak. In IT security it means the first individual to be infected by a new malware strain, or a first phishing victim. Patient Zero comes into contact with others and the infection spreads exponentially, until experts cure the disease or limit its propagation. Even with today’s science, this can take months or years – and millions can suffer. 

 

The same applies to IT infection – although many like to believe that state-of-the-art security solutions should immediately respond and eliminate the threat. Today’s security solutions rely on recognizing good versus bad. We may have a solid grasp of what is good and bad today, but no way of knowing what will be good or bad tomorrow. Even with machine learning and Artificial Intelligence, there can be days, weeks, or months between “patient zero” infection and effective mitigation – leaving hundreds or thousands of infected devices. We will never be able to anticipate every new malicious web link or malware exploit: so prevention holds the key. 

 
A Preventative Approach

Isolation offers a new approach to this challenge. It implements a secure and trustworthy execution environment (or isolation platform) between the user and potential sources of attack. Executing sessions separated from the end device, and only delivering safely rendered material to that device, mean that users are protected from malware and phishing attacks. While legitimate content is faithfully rendered, malware has no path to reach the endpoint. So administrators can safely allow users greater Internet access, while eliminating the risk of attack. 

Healing Qualities

With the right isolation technology, HCOs can heal their IT security weaknesses, and reap a number of benefits over legacy security products: 

 

Firstly, isolation is 100 percent effective in preventing malware from web and email links. User sessions are executed in virtual containers within the isolation platform. Each time a user completes a session, all content, including any malware, is automatically erased along with its container, leaving no chance for malware to escape and infect the endpoint. This means no false positives to block legitimate content and generate alerts, and no false negatives that allow malware to reach its target. 

 

Secondly, the user experience is indistinguishable from browsing the web directly. There is no noticeable latency during browser operations, no pixilation, choppy scrolling or other visual artifacts common with ‘screen-scraping’ technologies like VDI. Isolation uses the optimal encoding mechanism for each type of content, and delivers it securely to the user’s device using industry-standard rendering elements compatible with any device, browser or operating system. 

 

Thirdly, cloud-based isolation deploys quickly and easily and reduces security complexity and costs because it needs no extra endpoint hardware or software. It can be turned on in minutes and simplifies operations by eliminating “alert fatigue” from false positives and negatives. It also scales to the demands from small to global HCOs. 

 

Finally, isolation can be used in conjunction with existing security infrastructure. Next generation firewalls, for example, which protect against the latest cyberattacks, become even more versatile and effective when integrated with threat isolation. 

 

It’s Time for HCOs to Become Immune to Malware and Phishing  

Cybercriminals will always target those organizations with the weakest defenses and the most valuable data. Hospitals will inevitably possess the most valuable data, but by bolstering their cyber immunity with the latest technology, they can make themselves a far less tempting target for ransomware and other cyber threats.

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5 Tools to Grow your Online Presence for Doctors

5 Tools to Grow your Online Presence for Doctors | Online Reputation Management for Doctors | Scoop.it

Learning how to grow your online presence for doctors is a true challenge. It is something that must be done above and beyond running your medical practice. Your team may be able to help to grow your online presence, but a great deal of the work must also be done by the doctors themselves.

Online media tools for doctors are confusing and complex. Many doctors feel overwhelmed just learning all the names of each site, let alone using them.

Here are 5 tools to grow your online presence for doctors:

1) Doximity

More than 500,000 healthcare professionals have joined and use this social media platform exclusively for the medical community. Create an account to grow your influence within the medical community. You can also catch up on the latest medical news updates and read journal articles directly on the site.

2) Scoop

Scoop is designed for content creators to share their new articles videos and news all in once place. Doctors can benefit from this by going directly to aggregated feeds. It is a great way to grow your online presence for doctors, as you can find the latest news to share on social platforms. Doctors have access to the latest ideas and trends, and are able to share them. This gives you influence and a position as an authority in your field.

3) Mention

Think of mention as your virtual press agent. If you want to grow your online presence, Mention is a helpful tool to check out. The site is actually a set of tracking tools to help you monitor what people are saying about you on social platforms. It also tracks the activity of other online medical influencers and lets you connect with them. It also has an excellent blog for learning more about social media and online presence which can be very valuable for doctors.

4) Quora

Want to be recognized as an online medical expert? Then take some time and answer important questions for patients and online searchers. think of Quora as the online FAQ center of the internet. Visit the section specifically for Medicine and Healthcare to get a sense of what people want to know. The more you share the more you can grow your online influence.

5) Hootsuite

To save time while try to grow your online presence as a doctor, look no further than hootsuite. Think of it as your personal assistant. The software can schedule your social posts and offer suggestions of valuable material to share.

Hootsuite offer very affordable tools that will also you monitor all your social media activity in one place. You can respond to comments, post updates, and more from inside the site.

These are just 5 tools that can help grow your online presence for doctors. There are many more nuanced tools and strategies. The more you learn about this new world of online influence, the better you can compete and become known as a doctor or value and credibility in the world.

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Online Reputation Management Strategies

Online Reputation Management Strategies | Online Reputation Management for Doctors | Scoop.it

While the Internet revolutionizes patient privacy laws, it's also redefining the relationship between medical practitioners and their patients. While this relationship was once restricted to the exam room, patients are now empowered to take their musings about healthcare – the good, the bad and the ugly – online.

 

While the notion of having your practice reviewed on a third-party review site can feel nerve-wracking, the reality is online reviews are being increasingly utilized by patients. A recent survey found that more than 65 percent of people are aware of online physician rating sites and approximately 28 percent of potential patients search these sites. More than 40 percent of respondents deemed physician rating sites as "very important" for choosing a physician. In another study, 45 percent of respondents were willing to see an out-of-network doctor if he or she had more positive online reviews than an in-network doctor.

 

Today, in the U.S. alone, there are over 65 sites devoted to online medical reviews. While the structure and extent of information varies, most sites provide basic information about a given physician or practice, including education, specialty and experience. Physician ratings are assigned to a variety of factors influencing patient care. The most common factors include the physician’s communication skills, bedside manner, ease of scheduling an appointment, wait times, office and waiting room cleanliness, and staff courtesy.

Online reviews should not be dreaded or feared. They can be used as tools to help medical practitioners ensure the quality of patient care. You must accept the fact that online reviews are a reality. Whether you like it or not, online reviews are trusted by patients with increasing frequency. Your practice will have a better chance of performing well if you can leverage the power of positive online reviews, improving your online reputation.

A proactive online reputation strategy can help current and prospective patients perceive your practice as an established, credible, authoritative medical resource. Positive reviews can also suppress negative remarks, pushing them lower on search engine results pages to help reduce their visibility. Here are some effective strategies for monitoring and improving the online reputation of your medical practice:

•Keep listings updated: In addition to third-party websites such as RateMDs.com and Vitals.com, keep business information updated on search engines like Bing and Google. Consistent and accurate listings on multiple sites make you appear engaged with patients, improves Google page ranking and reduces frustration over incorrect on. This strategy is particularly important for small practices and clinics that offer unique features or services such as flexible appointments, short wait times, multiple locations, and multiple insurance plans accepted.

•Monitor online conversations: Monitor your patients and know what is being posted about your practice on social media channels and other sites. You can use tools like Google Alerts and Social Mention to monitor the digital landscape. To manage online conversations, you must first claim all public listings of your practice on local directories, including Google Places. By claiming your listing, you gain control of what gets published under your brand’s name.

•Respond to online reviews: It's important to track and address online reviews promptly and professionally. Instead of waiting for reviews to come in, you should look for innovative ways to encourage your patients to post positive online reviews for your practice. Make the review process simple. The easier you make it for your patients to leave a review, the more likely they are to do so. Consider implementing a tool that gathers reviews from various sites so you stay one step ahead.

•Use social media to engage patients: No practice can afford to evade the influence of social media, and therefore it becomes critical to monitor social media channels and actively engage patients. You can implement tools to help you track social activity and brand mentions in a dashboard format using a site like Hootsuite. By staying active on social media, you can create brand advocates, drive website traffic, and attract positive reviews and feedback for your practice.

•Provide unmatched customer service: Most often, unhappy patients will not complain; but are unlikely to use your practice in the future. If you do not provide excellent care, patients will rarely bother telling you what your mistakes were or how to improve. Unhappy patients, in addition to not returning to your practice, will likely tell others about their bad experience. The ripple effect of one unhappy patient can be very damaging to your brand reputation. Make sure your staff is trained on providing excellent customer service.

Managing your medical practice’s online reputation is a continuous activity. You cannot build a strong reputation overnight. This is why most doctors choose to hire professionals to help them improve the online reputation of their medical practice.

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The Top 10 Healthcare Marketing Blogs in 2017

The Top 10 Healthcare Marketing Blogs in 2017 | Online Reputation Management for Doctors | Scoop.it

Healthcare Marketing is an interesting challenge for many doctors. For some they feel that healthcare marketing is something that should be only done via referrals.

Others believe that sources such as medical SEO marketing and medical website marketing is key. Whatever healthcare marketing philosophy you choose, healthcare marketing blogs are a great way to sharpen your knowledge.

Here are ten of the best healthcare marketing blogs to read in 2017:

 

CMI: Content Marketing Institute

CMI was founded in 2007 by Joe Pulizzi, a leading evangelist for content marketing in it’s early years. Today the Content Marketing Institute creates articles, videos, podcasts, how-to guides and runs annual conferences for those wanting to grow their online influence through content marketing. Learn such valuable strategies as choosing the correct channels and crafting your medical practice story.


Doctor Base

Doctor Base is a valuable marketing and patient engagement software for SMB medical practices. The company blog features valuable information on using platforms such as twitter, SEO marketing, patient referrals and more.

 

The Go Agency

If you’re looking for nuts and bolts specific articles on different marketing platforms, visit the Go Agency blog. It offers a slew of helpful resources for healthcare marketing. They are ten behind the Healthcare Marketing book, and the Social Marketing Academy podcast on iTunes.

 

Healthcare Communication News

Healthcare Communications News blog provides a valuable mix of social media marketing tips, PR tips, and healthcare news. It can be a great reference for doctors and practice managers looking for strategies and up to date industry information for their healthcare marketing.

 

Healthcare Success

Healthcare Success is a full-service healthcare marketing agency. Their clients include hospitals, medical practices, pharmaceuticals, manufacturers, dental and other practices. Their healthcare marketing blog is updated several times a week with tips on everything a doctor needs to know to market a medical practice. A great starting point is their free downloadable report 7 Deadly Sins of Healthcare Marketing.


Hootsuite Blog

Think of Hootsuite as a tool for automating your social media tasks. While their tools may be a big draw, their blog also has incredible depth and breadth of how-to marketing posts to help you build a social media presence at your medical practice.


Hubspot

The undisputed leaders of content and inbound marketing strategy, Hubspot are both a content marketing software platform provider and a go-to resource for sales and marketing know how. Their blog boasts over 150 pages of marketing posts, and it is updated every single day.


Kissmetrics

While some of the topics might get a little too technical for the beginner, the Kissmetrics blog is a top resource to visit.  there are plenty of helpful posts and guides to upscale your healthcare marketing knowledge. Check out the their Guide to Online Reputation Management as starting point.

 

Medical Web Experts Blog

Finding a specific healthcare marketing blog is a rare find, and the Medical Web Experts’ blog definitely has a strong hold on the niche. Read detailed reports on medical content writing, medical website design and many more specific topics.


Moz

The Moz blog is another highly respected online marketing blog. They provide huge value to the world of healthcare marketing. The SEO guides provided by Rand Fiskin and his team are well worth watching.  Visit their blog for years of content marketing, digital marketing, and in-depth SEO tips all in one place. A great starting point is their blog article 5 Content Marketing Tips for Healthcare Brands


Smart Bug Media

For more in-depth healthcare marketing, Smart Bug Media’s blog is an excellent source of news and information, all broken down into simple steps and clear takeaways. Once you have the basics of inbound and content marketing, Smart Bug is another step in the healthcare marketing journey.

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The Top Medical Advice Forums to visit in 2017

The Top Medical Advice Forums to visit in 2017 | Online Reputation Management for Doctors | Scoop.it

Medical advice forums are becoming more and more a part of the patients start a medical query. With the rise of medical information available online, doctors more available through online portals and telemedicine.

But the patients themselves are also sharing a great deal more information and their personal experiences through medical advice forums.

Here are 6 of the most popular Medical Advice Forums that can assist your patients in finding the needed information and peer support for their conditions.

 

Doctors Lounge

Doctor’s Lounge is a website focused for health professionals. It provides articles, academic journal papers and medical news. Their focus on the research and academic side of medicine also makes it a great place for patients to find information on their own. Additionally, there’s an ‘Ask a Doctor’ link that takes you to a gateway page where you can enter the medical forums.

eHealth

One of the easiest sites to post a medical question is definitely eHealth.  Have an issue that you just want to throw out there and quickly get an answer for? Just go to the main page of eHealth and type your question into the ‘Post New Topic’ field.

Remember your question will be posted publicly, so be careful how much personal information and medical detail you provide. Reviewing other questions similar to yours is worth your while, as you may learn a lot from the expert answers.


Health24

At first glance, Health24 has the look of other medical websites across the net that promise the ability to ask an expert any question, but then charge you a fee at the last step in the process.

Here, that’s not the case. The site was originally established by Dr. Danie Pauw, and then sold to African media & publishing company Media24. According to the editorial page, all content on the site is medically reviewed.

MedHelp

MedHelp uses technology, data science, and expertise in consumer health behavior to deliver outcomes at mass scale. Join online communities of people just like your looking for support and answer to today’s most pressing health concerns.

Patient.info

Billed as one of the web’s leading independent health platforms. It has been established for over 15 years and now boasts more than 18 million visits a month. Patient.info has become known as one of the most trusted medical resources online. Their focus is supplying evidence based information on a wide range of medical and health topics to patients and health professionals. 

WebMD Community

WebMD Community is a health information community – a place where people share information through discussions, helpful tips, and favorite resource links with experts as well as people like them. This community destination provides access to experts via WebMD-moderated Communities and also allows people to create their own Communities on topics that are important to them.

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The Importance Of Online Marketing For Healthcare Professionals

Around the turn of the new millennium, connected devices and technology took off in an explosion of advancement not seen since the start of the industrial revolution. With computers getting cheaper, and everything from our cars to our coffee pots getting a wireless connection, it’s more important to have a digital presence, whether we’re talking about a business or an individual. This is especially true if you’re trying to promote yourself or your company. The days of print ads and radio spots are behind us, and the days of affiliate marketing, social media, and AdWords are here to stay. One of the industries hit hardest by this shift in advertising venues has been healthcare.

  

Doctors have been able to rely on word of mouth and analog advertising for the past several decades, but with an ever-increasing abundance of choice, and a growing (if misplaced) national mistrust of the healthcare industry more and more patients are doing extensive research on physicians and clinics before even coming in for a consultation. This means that now, to be competitive and to grow, marketing for healthcare in particular has been forced to move into the digital space. If you have the best practice in the world, but no one knows about it because you don’t have a website and a solid social presence, lean times may be on the horizon.

  

Fortunately, like most things, there are professionals out there who can help you build (and grow) your online presence, and in turn your business. Companies that operate in this brave new digital world are turning to online marketing professionals, like the experts here atIntact, to help them conquer the new web-focused business landscape. With Intact Info, you get the service and support of industry insiders who understand the importance of online marketing, and how it can help healthcare professionals grow their business through things like… 

  

A fresh, Functional Website

  

These days, if you don’t have a website you better be happy with the customers you have, because it is often extremely difficult to attract new customers without one. Healthcare providers in particular have to maintain a very stellar reputation, as well as project a competent professional appearance. In this day and age, a well-designed website is very much a part of that appearance. The tired old joke may be “never go to a doctor whose office plants have died” but “never go to a doctor who you can’t Google” is the 21st century version. Any business without an online presence is going to be invisible to a large portion of their potential customers, and a business without a website may lose customers brought in by other forms of advertising when those customers can’t look up a website to get more information. Our health is our most valuable asset, and few if any patients are willing to risk theirs with a doctor they can’t look up online.

  

Search Engine Optimization

  

Of course, the most beautiful, easy-to-use, and informative website might as well be a billboard hidden away in a cave in the jungle if no one can find it. Generally speaking, the first dozen or so results of a google search are most likely to get clicked, and the way to get your website there is through good search engine optimization (SEO). SEO is just the process of making your website look more attractive to Google, Bing, and other big search engines. This involves a lot of technical, back-end stuff that makes it easier for the programs these engines use to index and catalogue your website, and rank it against others in the same niche. For all practical purposes, you can think of this increasing the likelihood a potential patient will choose your website over a competitor’s. Most people tend to gravitate to their first option when presented with a list of equally appealing choices, so having a website come up nearer to the top of the search ranking list is never a bad thing. Think of it as being number one on your potential customer’s speed dial. 

  

Social Media

  

Facebook. Twitter. Instagram. LinkedIn. You may not be on any of them (why not?) but you’ve definitely heard about them. Every day they’re in the news, and every day they become increasingly important to a growing business. If a website is where you get customers, Social Media is where you keep them, and build a relationship that can span years, and generations. Facebook and Twitter in particular allow you to reach customers 24/7, in an environment that promotes engagement by its very nature. These social media sites get customers involved and interacting with your brand, which makes them more likely to come back and more likely to help grow your business through word of mouth and referral. It also makes it extremely easy to get the word out about specials, and new services you offer.  

   

All of this falls under the umbrella of "Content Marketing"

  

This is, in essence, what digital ad agencies do. We provide a measured, calculated approach across all aspects of your online presence, and we do this to help grow your business and improve your relationships with potential and current customers. Social Media, your website, and your blog (you do have a blog to keep people coming back to your website right?) are all key parts of this new business environment that’s been created by the digital age. We are the tip of the spear in the battle against obscurity, and life-preserver to help you stay afloat in the stormy seas of digital advertising. Content that converts website visitors and Facebook followers into paying customers is the order of the day, and a professional digital marketing agency is the best way to get that order filled. With more computers than people, and smartphones not far behind, more and more people are spending more and more time on the internet, and it’s not just funny YouTube clips they’re looking for. The plumber, the landscaper, the dentist and the doctor all have to be vetted and approved online before they get a foot in the door, so it’s now more important than ever for healthcare providers to offer an online experience that matches their in-office experience. No one wants to put their faith in a doctor they aren’t sure about. With a comprehensive, expertly managed online presence, good healthcare providers can breathe easy knowing their waiting rooms and appointment books will never be empty for long.

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Why Healthcare Brands Must Create Exceptional Content - Infographic

How important is it for healthcare brands to consistently develop high-quality digital content?

  

Put simply: it’s really, really important. Consumer behavior has fundamentally shifted in the healthcare space over the past few years, and online content has evolved from a peripheral marketing tactic to a core engagement channel.

  

To better understand this shift, check out the new infographic, Why Healthcare Brands Must Create Exceptional Content, which was created by MDG Advertising. It condenses insights from independent research reports and highlights why content has become so essential.

  

The areas covered include:

  

- Consumer behavior: People now turn to the Web and social media first for health-related information; find out why this matters for every organization.

- The rise of mobile: The ubiquity of smartphones means digital content is accessible anytime from anywhere; learn how this is impacting healthcare brands.

- Increased competition: Healthcare organizations are ramping up content production across the board; understand why this competition is only going to get more fierce.

- Content effectiveness: Consumers aren’t just looking at healthcare content, they’re also making decisions based on it; explore how this is changing brands’ budgets.

  

To learn more about how all this is impacting the industry, check out Why Healthcare Brands Must Create Exceptional Content.

  

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3 Tips to Harness the Power of Email Marketing 

3 Tips to Harness the Power of Email Marketing  | Online Reputation Management for Doctors | Scoop.it

It’s been 45 years since the first email was sent. Despite ongoing speculation of its eventual demise, email marketing remains one of the strongest weapons in a marketer’s arsenal and shows no signs of slowing down.

One of the original digital marketing activities, it would not be surprising if email was phased out as the next generation of digital activities gains popularity. For years, experts have predicted that the growing trend of social media advertising would mean the end of email marketing, and yet, email has remained strong despite the increase in social media advertising. In fact, email has a higher ROI than any other marketing activity, including social media and paid search. The Direct Marketing Association reports that the average ROI for email in 2015 was $38, even higher than the 2013 figure of $24.93. Based on the high success rate, it is no surprise so many companies continue to use email as a direct marketing tactic for both new and returning customers.

While many companies continue to use email marketing to connect with their customers on a regular basis, not all do it effectively: It can be difficult to stand out among the dozens of emails users receive. But there are different techniques marketers can use to help an email stand out from a user’s ever-cluttered inbox.

PERSONALIZATION/CUSTOMIZATION

Personalization can lead to big wins in email marketing. Emails with personalized subject lines are 26% more likely to be opened and can generate a 760% increase in email revenue from segmented campaigns. The audiences today are no longer interested in broad-spectrum ad campaigns, they are instead looking for content specific to their individual preferences. To maximize a campaign’s impact on your target audience, its content and messaging should be tailored to each specific user in your subscription base. Personalized email content has on average delivered 14% higher click-through rates and 10% higher conversion rates than non-personalized emails. By tapping into your existing data and analytics, you can easily develop content for users specific to their individual habits and interests.

AUTOMATION

Marketing automation software can assist with deploying more personalized email content, which will further improve the success of your email marketing campaigns. Marketing automation can be integrated into an email program in order to trigger that an email be sent to an individual based on specific behavior. Automated emails have 70% higher open rates and 150% higher click-through rates than non-triggered emails. Automated campaigns can also be used a tactic to reengage customers if they have been inactive for a certain period of time by sending a specific message geared toward dormant customers.

MOBILE RESPONSIVENESS

When developing email templates it is essential to consider what type of screens a user will be viewing your message on. If your content does not load correctly, or it is not visually appealing enough when a user opens the email, they will not continue to open your messages. About 53% of emails are opened on a mobile device—a 30% increase since 2013. This means that mobile responsive templates are now a necessity for email marketing campaigns. While there are many different email service providers out there, as well as many different devices on the market, it is nearly impossible to ensure that your mobile templates are compatible for every person in every scenario. However, the most important thing is that you are addressing the majority of user experiences by adopting a mobile responsive email template design.

What other tips and techniques have proven successful in your email marketing campaigns? We’d like to know.

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7 Must-Have Features for your Medical Practice Website

7 Must-Have Features for your Medical Practice Website | Online Reputation Management for Doctors | Scoop.it

As a doctor, you have probably already created a Medical Practice Website, however you may be missing a lot of opportunities for new patients.

In 2017, we are all plagued with an overabundance of information. For most of us, we want to find out only specifically what we need to know. Then we ignore the rest.

This is especially true for patients who are searching for a doctor online. According to the Pew Research Center, 80% of Internet users look for health information online. And 44% of those search for physicians or health professionals.

When a patient visits your medical practice website, they really want three things:

-To find out the important details they need to visit
-To feel in control of their experience
-To get a sense of who you are, and see if they trust you

Here are 7 essentials you need to have an engaging, attractive medical practice website:

1. Patient Forms 



Make it easy for patients to schedule appointments, register and access important forms before they arrive at your office. Placing the registration form under a “New Patient” tab will make it easy to find.

2. News and Updates

Refreshing your site with recent news and updates will help build an online presence and allow patients to feel comfortable that their doctor is up to date on current issues. It will also help your practice rank higher in search engines, making it easier to find.

3. Contact Information

Prominently display contact information on every page, preferably in the top right corner, or at the bottom of the screen in the footer. Ensure also that you have entered your details onto Google Maps so that your clinic is showing up in location searches.

4. Patient Resources 



Providing patients with valuable content on popular health topics and link to trusted resources to give your patients the most up-to-date facts available. If there is a recent topic that is concerning people, you can also provide some general tips on these. This will help you build trust with your patients and show you as an up-to-date expert.

5. Services, Insurances, Payment Options

Most visitors will be interested what services you provide or insurances you accept. Making this information easy to find by having tabs at the top of the screen listing ‘Services’ and ‘Insurance’. You can also note whether there are special financial arrangements available, and whether you take cash.

6. Mobile Friendly Interface

According to an article by Search Engine Land, more searches now occur on mobile devices than any other platform. For this reason, your website should be viewable on all mobile browsers. Most website templates these days offer a mobile view, so this is not usually an issue, but is very important that your website is easy to navigate on a cellphone as it is on a computer screen.

7. Social media links and plugins

In a recent article by Forbes it was shown that Facebook now drives more online traffic than google searches. By having clearly displayed links to web site to your clinic’s Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube channel if you have any or all of these.

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Simple Steps to Set Up A Medical Practice YouTube Account

Simple Steps to Set Up A Medical Practice YouTube Account | Online Reputation Management for Doctors | Scoop.it

Social media is one of the most cost-effective marketing tools available to independent practices. Facebook, Twitter, and Google+ all allow small practices to engage with patients, outside of the office setting and share useful tips, updates, and practice insights. While these channels are vital to your practice’s marketing efforts, there is one more social media outlet that you should not overlook, YouTube.

With YouTube, your practice can post procedure videos, before and after videos, a series of videos with health information, a “Meet Your Doctor” clip, and more. And, with more than 1 billion people visiting YouTube each month globally, it is easy to see how using this social media powerhouse can help you grow your independent practice, increase patient visits, and generate practice awareness. Since YouTube is part of Google, set up is easy and very similar to setting up your other Google social sites.

If you already have a Google+ account for your independent practice, follow these three simple steps and you will have a YouTube business account to help you connect with patients using the power of video: 

Step # 1 – Using Your Google Account
Go to www.YouTube.com and click “Sign In” in the upper right corner. Make sure to sign in using the information you set up for your practice’s Google+ page. Next, click “My Channel” on the left-hand side of the screen. A box will pop up showing “Use YouTube As”. Make sure your information is correct and click “Create Channel”.

Step # 2 – Automation Makes It Easy
Since you signed in through your Google+ account, Google automatically transfers all of your practice’s information to your YouTube channel.

Step # 3 – Verification
Now that your YouTube channel is set up, the final step is verification. Click “Channel” on the left-hand side of your screen and then “Status and Features”. Next to your profile picture you will see a button that says “Verify”. Click it and choose whether to verify via phone or text. Once YouTube is assured that you are not a robot, you will be free to start posting videos for your practice.

If you have not set up a Google account for your practice yet, use the following steps to get started on your medical practice YouTube:

Step # 1 – Getting a Google Account
Your first step is to go to www.YouTube.com and click “Sign In” on the upper right. Next click “New to YouTube? Create an account”. You will then be prompted to fill in the blanks to create a new Google account. Remember, since your YouTube channel will be used for your practice, it is best not to use a personal Google account to set it up. Instead, use a separate Google account created for your business and a sign-in that you feel comfortable sharing with your staff members who will be posting your videos.

Step # 2 – Confirmation
Google will send you an email to confirm your account. Follow the link provided and then move to the next step.

Step # 3 – Your Username
In this step, you will choose your username for your practice’s YouTube account. Ideally, this will be your practice name. However, if it is already taken, get creative. You can add the name of the city you are in to your username or even its initials.

Step # 4 – Profile Set Up
This is actually a non-step. Since your profile will be linked to your Google account rather than a Google+ account, you can skip setting up the profile here.

Step # 5 – Channel Name
Now that your housekeeping is done, click “Back to YouTube” and click the “My Channel” link on the left-hand side of the page. A box will pop up showing “Use YouTube As”. Make sure that the name you have chosen is entered correctly and then click “Create Channel”.

Step # 6 – Verification
Just like in the verification section of step # 3 above, click “Channel” on the left-hand side of your screen and then “Status and Features”. You will see a button that says “Verify”. Click it, and choose whether to verify via phone or text. Once YouTube knows you are not a robot, you are ready to go.

Whichever way you choose to start your YouTube business account for your practice, you will be glad that you did. Engaging your existing and potential patients through video is a valuable tool in your practice’s growth. And, as an added benefit, YouTube can help you build your email list, allowing you to reach out to potential patients easier by letting you embed a sign-up form directly into your YouTube videos. Don’t wait any longer to put the power of video to work for your independent practice. Start setting up your YouTube account today.

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

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