Online Reputation Management for Doctors
14.6K views | +2 today
Follow
Online Reputation Management for Doctors
Curated and Written Articles to help Physicians and Other Healthcare Providers manage reputation online. Tips on Social media, SEO, Online Review Managements and Medical Websites
Your new post is loading...
Your new post is loading...
Scoop.it!

The Physicians Guide to a Positive Online Reputation

The Physicians Guide to a Positive Online Reputation | Online Reputation Management for Doctors | Scoop.it

You never get a second chance to make a first impression. As a physician, your first impression used to determine if you would meet with a specific patient again. In today’s world however, it often determines if you will ever meet that patient at all. This is not because the importance has subsided, but rather because the location of your first impression now occurs online. Even if you personally are not active online, your reputation is. More patients than ever before are using the Internet to find a doctor. If you haven’t established a positive online reputation for them to discover, it is very difficult to make a good first impression.

  

Physician rating websites are gaining popularity at an alarming rate. The increasing significance of these websites is pressuring doctors to reevaluate their online presence. Whether or not you’re aware of it, patients are evaluating your work and publishing their opinions online for the world to see. The influence customer reviews have can tremendously affect the overall success or failure of any product or service. For physicians, the implications of a bad review can be especially costly.

  

In today’s digital world, an online presence is practically mandatory for any physician trying to advertise themselves to the public. Patients are becoming tech-savvy customers who want to make informed decisions when it comes to selecting a doctor. Therefore, it’s crucial for you to take the proper steps in order to prove to these potential patients that YOU are the doctor for them. I wrote a piece a few weeks back that listed 3 ways healthcare professionals can boost their online profile in 1 day that can help you initially get your name out there. However,introducing yourself is the easy part. Maintaining a positive online reputation is what will separate you from other physicians.

  

Below are 8 steps physicians can use as a guide on how to maintain a positive online reputation. These general tips will substantially enhance your presence online, and your success as a physician.

  

1.) Search yourself

The first step in managing your online reputation is knowing what you need manage. As I said earlier, just because you haven’t personally broadcasted information about yourself online, it doesn’t mean that others haven’t either. The Internet is a powerful tool where information can spread like wildfire. You need to be aware of what others are saying about you in order to stay ahead of a potential issue. I’m not suggesting you be paranoid to the point of searching yourself every day – that would be both unreasonable and unnecessary. Simply Google yourself once or twice a month, see what comes up, and deal with it accordingly

  

2.) Check for correct information

The first step in managing your online reputation is knowing what you need manage. As I said earlier, just because you haven’t personally broadcasted information about yourself online, it doesn’t mean that others haven’t either. The Internet is a powerful tool where information can spread like wildfire. You need to be aware of what others are saying about you in order to stay ahead of a potential issue. I’m not suggesting you be paranoid to the point of searching yourself every day – that would be both unreasonable and unnecessary. Simply Google yourself once or twice a month, see what comes up, and deal with it accordingly.

  

3.) Understand HIPAA regulations

Perhaps the most common (and valid) reason doctors are reluctant to engage in online activity regarding their professional life is the fear of violating HIPAA regulations. Doing so is a detrimental issue that can jeopardize your career. Therefore, as any healthcare professional knows, it must be taking very seriously. At the same time, allowing your HIPAA-related hesitancies to prohibit you from taking a proactive approach to your online reputation can hinder your career success. It’s a bit of a double-edged sword, but there are definitely ways to use it to your advantage. The number one rule to remember is to avoid discussing specifics regarding a particular patient or case. Keep your comments as general as possible while still getting your point across, and you should be fine. If you are unsure whether or not you are violating regulations, err on the side of caution and make adjustments.

  

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

4 Simple Mobile Marketing Tips for Physicians

4 Simple Mobile Marketing Tips for Physicians | Online Reputation Management for Doctors | Scoop.it

In this day and age, you not only need to be marketing your medical practice via your website, you also need to mobile friendly. 
 
 A recent study by Smart Insights found that most people use their mobile device upwards of 3 hours per day. This represents an increase of 11% in the past 7 years.

According to Jenna Mons, writing for Media Post “As the population becomes increasingly tech-savvy, more people are taking their health into their own hands, literally, as handheld mobile devices become major tools in seeking healthcare information and even diagnosis. “

What this means for physicians is that capturing that mobile attention can become a huge benefit for your clinic. It will drive new patients to you, and also help existing patients stay engaged with you.
 
 With this in mind, here are 4 Simple Mobile Marketing Tips that Physicians can use their advantage.

 

1. Create a Mobile-Friendly Website

Most important, you need a mobile-friendly website. If your website isn’t easy to read and navigate on a 4 or 5 inch screen, then patients will soon click off. Remember that font size and readability is different on a phone or tablet than on a website. Pressing buttons and links can be tricky with a finger compared to a mouse or trackpad. Ensure whoever you choose to help you design and build your website also has revised the layout for mobile devices.
 
 Another important point is to remember to place contact info and location information at the very top of your mobile website layout. This is a key reason why people visit your website on a mobile device, so giving them what they want immediately will make them grateful.

 

2. Use Social Media as a connection point

Approximately 46 percent of smartphone users in the United States use their smartphones to access social networking websites. On average they will check their Facebook, Twitter, Instagram, and other social media accounts a staggering 17 times a day.

As a healthcare provider, it may not seem that you have much to add to the maelstrom of content on social platforms, but remember that the goal isn’t just content creation, but also connection.

For patients you already know, you can feature relevant information from other sources that you think are useful to your patients.For new visitors to your clinic, you can build you social proof through reviews and testimonials of past patients.

 

3. Use Video Marketing to engage

Video marketing is becoming an increasingly valuable engagement tool. There is no denying that a well placed video is a simple way to engage people. Video usage on mobile platforms has been gradually increasing, with up to 35% of smartphone users watching video in 2015.
 
 Website and posts that incorporate video can up to 30% more attention and engagement. For many physicians, the idea of recording video can be intimidating, but it doesn’t have to be. Think of video as an extension of speaking to a patient one-to-one. Have videos sharing with patients what to expect at your clinic, who you are, what services you provide.. You can even do short interviews with your patients to get video testimonials. Just remember with video that 3 minutes is the ideal length, as any longer will reduce the chance that people will view on mobile.

 

4. Use Messaging Tools for convenience

At F8 this year, Facebook CEO Mark Zuckerberg announced that their messaging platform was the fastest growing part of their services. What this means for the future of mobile marketing is that having mobile messaging capabilities via your website, or a telemedicine app can be a very valuable way to offer more convenience to patients.
 
 In fact, a research study was released by JAMA Internal Medicine found that messaging a patient can double the odds of patients sticking to medication adherence, with rates improving between 50 percent and 67 percent.

Sending medication reminders, booking follow ups, and answering questions via mobile messaging are all real possibilities. They can save time and increase engagement.

Of course with all medical correspondence, it is important to ensure HIPAA compliance, as well as setting proper boundaries with patients to ensure the doctors time is not compromised.

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Perception is Reality: Owning your Online Reputation as a Doctor

Perception is Reality: Owning your Online Reputation as a Doctor | Online Reputation Management for Doctors | Scoop.it

In a world of digital media, and 24/7 access, healthcare is under more scrutiny than ever.

 

Not just by regulatory authorities, and the media, but by the very people whom they serve: their own patients.

 

The choice of where and how to buy has shifted dramatically to consumers, and through social media, messaging, blogging and search engines platforms, any consumer with an internet connection can find another alternative in seconds.

 

This is equally true in healthcare as in any other industry.

 

Doctors traditionally have been sequestered behind doors, guarded by their medical assisting team.

 

So too have their reputations.


To get to know what a doctor was like required an appointment and great deal of patience. Building a relationship of trust could take years, as patients and doctors grew older and visited year in and year out.

 

With the availability of online and real time communication through telemedicine, this is changing, and fast.


Just as we don’t think twice about buying a song from iTunes, or a book from Amazon, we often don’t think twice about looking for a better way to get the healthcare treatment we need.


For doctors, this brings a new reality that they must accept and embrace in order to be relevant and in-demand.

 

Put simply, you need to understand what your patients think of you before they see you.

 

You must understand how patients perceive your practice, and alongside that, focus on managing and improving that perception over time.

 

Dr Kevin Pho, the creator of KevinMD, has this to say about the changing nature of online reputation: “Doctors have lost their voice, and therefore their authority, because they have opted to ignore rather than embrace the Internet.”

In recent years this management of reputation has become known as the Zero Moment of Truth: before deciding to visit you, people see what you are about and what others are saying, and from that perspective they decide if they will arrange a visit.

 

Often before someone has even made a decision to visit a doctor, they are checking your Yelp, MDReviews, and Healthgrades reviews.


To simply ignore these important online reputation builders is not only foolhardy, it is dangerous.

 

SEO experts Search Engine Land found in a 2014 study that 88% of consumers will trust online reviews just as much as word of mouth.


Just as any consumer with an internet connection can find an alternative health provider, they can also tarnish your reputation. Medical Marketing consultantStewart Gandolf put it this way:  “In contemporary healthcare, passive patients have become empowered customers.”

 

The power to heal or hurt your online reputation now lies directly at the fingertips of your patients.

 

The new reality is that doctors need to have a clear understanding of what is being said about them, and cultivating their online reputation alongside their in-person reputation.

 

This can mean asking your loyal, long term patients to be your online advocates.

 

This doesn’t mean pestering every single patients to post a review, but if you have some particularly strong long term relationships with a group patients, it may be worth asking them to share their experiences online.

 

And what about those negative reviews you might already have? Generally speaking it takes 10 online reviews to negate one negative one. If you can ask your top 10 or 20 patients to post on your behalf, this will ensure you have a strong reputation behind you.


The bottom line for doctors is this: times have changed.

 

Online perception is now reality. If people see you as a respected, caring healthcare professional, they are more likely to treat you as such as refer more of their like-minded family and friends to you.

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

6 Ways to Collect Genuine Reviews from Your Customers

6 Ways to Collect Genuine Reviews from Your Customers | Online Reputation Management for Doctors | Scoop.it

Customer feedback is one of the most important ways to learn how to grow your market. Listening to the people you are trying to serve is the clear path toward financial rewards. Here are six ways to get the most authentic feedback from your customers.

1. Suggestion Boxes

Similar to brainstorming, suggestion boxes open up feedback channels with the most fresh ideas to explore, coming from a variety of sources. New ideas can spark exciting campaigns that take the market by surprise, which is what venture capitalists look for. For businesses aiming to disrupt the market, a wealth of innovative ideas can be gathered from placing suggestion boxes in various locations.

2. Reviews and Testimonials

Asking your buyers to provide quotes for your website can steadily build a mountain of positive content. The information can be used as research to understand why people are willing to spend money on your product or service. Video reviews add a powerful effect, since it brings the experience into the present. One way to get the attention of search engines is to get reviews listed in Yelp and other local directories.

3. Collect Customer Feedback

Before compiling and analyzing customer feedback it helps to focus on how the data will improve your business. The key is to focus on user experience, goals of how data will be used and various appropriate marketing channels. When soliciting feedback, it’s best to have a highly organized customer feedback system in place, so that information can be collected and accessed seamlessly.

4. Customer Surveys

  • behavioral insight surveys
  • telephone surveys
  • mobile surveys
  • feedback forms
  • focus groups
  • usability testing

The internet is the perfect place for collecting a wide array of information on large groups of people. It cuts costs and converts answers about your audience into quantified, useful data. These surveys help you decide if you need to keep moving in a consistent direction, refine the product or move in a new direction.

Online forms often come from templates that work for all industries, especially for simple quick surveys that ask for basic contact information and 3-5 questions.

5. Email

Despite the popularity of social media, email is still a heavily used form of electronic communication and is effective for marketing. There’s plenty to learn from reading customer email. Sending personalized emails helps build relationships with customers.

6. Social Media Monitoring

Social media cannot be ignored due to its popularity and easy access to customers. It can be integrated with apps to collect feedback. Similar to social networks are community groups, discussion boards, customer feedback portals and live chat.

Conclusion

An efficient way to collect customer information is through forms on your website. Make it easy for people to take time out of their busy lives to participate. The internet provides many low cost opportunities to collect information through email, social media and more.

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

ONLINE REVIEWS ARE PROOF OF EXPERTISE

ONLINE REVIEWS ARE PROOF OF EXPERTISE | Online Reputation Management for Doctors | Scoop.it

             

              Marketing is a waste of time and money if you don’t first deliver the business basics: Treat people well, see them on time, deliver a great result and charge them fairly. Yet much of what’s required in medical marketing today is not simply that you say you do things well or uniquely compared to others, but that you prove it.

   

           Excellent physician ratings, patient reviews and prime search engine presence are proof of expertise, or lack thereof. The digital age encourages commenting about everything, which is uncomfortable for practices that aren’t prepared and can be detrimental to practices that don’t monitor. Managing your online reputation requires you be continuously aware, engaged and responding to reviews  – positive and negative – patients share with the world. Done properly, positive reviews can become a huge referral engine.  Negative reviews are an invaluable resource for learning where you and your team can improve. No matter the status of your current online reputation, we can use it to help improve your ophthalmology practice.

 

 
 
Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Physician Reputation Management 

Physician Reputation Management  | Online Reputation Management for Doctors | Scoop.it
Physician Reputation

As a healthcare provider your main focus is on caring for patients.  However, you are being challenged and distracted in many areas. This includes  adapting to new technology, fighting the decline of reimbursements, seeing rising costs across the board within your organization.  The last thing you want to think about is how you are being perceived online and what that means to your marketing, which affects your bottom line.

This is why having an effective partner by your side to manage all things relating to your online reputation, digital marketing and patient engagement can be a relief.   Are you aware of what patients are saying about you online?  Did you know that one-third of patients are making decisions about where they want to go to receive healthcare based on doctor reviews, doctor ratings, and what they read about you online? Doctor online reputation is very important.

PractImage can help you control how you’re being viewed online, gain positive online patient reviews and mitigate any negative patient reviews that could potentially hurt your practice overall.   Positive feedback from patients will not only allow you engage with your patients, but help you gain new patients and continue to grow.

What is the process?

  1. Monitor: We start by monitoring what patients are saying by listening and tracking numerous key sites and data points online.  This helps us give you a perspective on how you’re being viewed and gives you access to monitoring your personal brand through your own PractImage Dashboard. This powerful automated application will track patient feedback, provide real-time alerts when someone reviews or mentions you, and serve as your one-stop reputation management home base.
  2. Plan: An online reputation account manager will be assigned to your account to provide strategy recommendations and a plan of action.  Our notes, recommendations and strategy will be detailed within your dashboard with easy communication.
  3. ImproveSelf Service option:  We give our clients the choice to continue using the powerful PractImage RepMonitor program as a do-it-yourself reputation management tool.  You will have access to your personalized reputation management dashboard and an account manager to provide reporting and strategy.  We can coordinate with you or someone from your team.
  4. Improve – Managed Services option: Our clients typically find that reputation management campaigns orchestrated by us often provide a much higher ROI and is much more effective in gaining your desired results, as compared to self-service. With PractImage Managed Services we make it worry-free for you, as our team will handle all aspects of your online marketing and reputation.
Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Set Up an Instagram Account for Your Medical Practice

Set Up an Instagram Account for Your Medical Practice | Online Reputation Management for Doctors | Scoop.it

Social media channels can provide you with a powerful tool to connect to your patients, build loyalty, and grow your medical practice. Facebook, Twitter, YouTube, and Google+ are vital channels to increase patient engagement but there is one more social media powerhouse that you should consider for your practice, Instagram.

Instagram is arguably the most visual of all of the social media options you can utilise to reach out to both existing and potential patients. This channel is based on posting photographs and videos with captions and using hashtags to tag them, allowing visitors to more easily find your content. Because visual content works so well in social media, Instagram has grown exponentially. In fact, it hit 150 million active users faster than any other platform except Google+.

 

You can take the first step to putting the power of visual marketing to work by setting up an Instagram account for your medical practice with these seven easy steps: 

 

Step # 1 – Download the Instagram App
Instagram does offer a desktop version of their app, where you will be able to manage your account after set-up, but to get started you will have to download the Instagram app to your mobile device. You can get this download in the App Store on an iOS device, like an iPad or iPhone, or in Google Play for an Android device.

Step # 2 – Register and Choose Your Username
Once you have downloaded the app, a screen will come up with the option to either register or sign-in. Click “Register” and fill in your account details. Be sure to choose a username that reflects your practice and is consistent with your other social media channels.

Step # 3 – Find Your Facebook Friends
Next, you will be given the option to find your Facebook Friends. Here you can invite all of your patients who are following you on Facebook to connect with you on Instagram as well.

Step # 4 – Find Your Contacts
You will now be given the option to find more contacts from the device you are using. If you do not want to use this option, click “Skip”.

Step # 5 – Choose Who to Follow
Instagram will now give you a list of choices of people or organisations to follow. You can pick ones that you like, or skip this step.

Step # 6 – Edit Your Profile
Your Instagram account is now set up but there are still a few things you should do. Click on the icon on the bottom of your screen that looks like a newspaper on the far right to go to your profile settings then click “Edit Profile”. Here you can add your website address, information on your practice, and a profile picture. Again, try to maintain consistency across your social media channels in how you describe your practice and the profile picture you choose.

Step # 7 – Share to Your Other Social Media Channels
To get the most out of your Instagram account for your medical practice, click “Share To” and choose all of your other social media channels such as Facebook and Twitter. This allows you to share your photos and videos simultaneously on your other social networks and allows your followers on Facebook and Twitter to see your content and choose to follow you on Instagram as well.

Once your Instagram account is complete, you are ready to start posting photos and videos to boost patient engagement with your practice. You might want to post pictures of you and your staff so that patients can get to know you better, videos of your office as you decorate for the holidays, or pictures of an event that your practice hosts or sponsors. Whatever you choose to post, just remember that the point of sharing on Instagram is to give both existing and potential patients a behind-the-scene, more personal look at your practice. You want them to feel connected to you, your staff, and your practice and giving them these little glimpses through your photos and videos can accomplish that.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Physician & Medical Practice Online Reputation Management

Physician & Medical Practice Online Reputation Management | Online Reputation Management for Doctors | Scoop.it

Earning good patient reviews ethically

Virtually every business has dissatisfied customers. Our difference is a three-prong management strategy:

  • We help each client practice deal privately with unhappy patients. Our special technology surveys and screens for complainers first, before they go online to post public criticisms. Secondly, we work with the practice management to resolve their complaints constructively.
  • We respond quickly and politely to online complaints when they do occur. Every consumer expects to see one or two complaints about any business. What’s less important is any single complaint than how the business responds – which should be promptly, respectfully and constructively. Depending on several circumstances, some responses on behalf of the practice are public, while others are private.
  • We encourage and grow online praise. Happy patients are less likely to comment publicly than unhappy ones. We can fix that. Through our own specialised technology – along with tried-and-true methodology for improved patient service and communications – we can increase the ratio of good to bad reviews dramatically. See the case study at the top of this page for an example.

Eight steps to improving doctor ratings

As part of Vanguard ‘s online reputation management program, we optimise, monitor and manage the most popular rate-your-doctor websites for client practices, including Yelp, Google+, Vitals, Health-grades and RateMDs. Here’s how:


Reputation management starts with the first appointment. Six carefully crafted questions sort out the happiest from the unhappiest patients.
  1. We claim and consolidate accounts on third-party websites (Yelp!, Vitals, etc.) for each medical practice, allowing us to manage the practice’s identity and respond to public postings.
  2. We monitor patient reviews daily on these and other sites.
  3. We immediately alert a client of any critical review when it is posted.
  4. We draft an immediate response for the practice’s review before posting on the website where the criticism appeared.
  5. We deploy a highly advanced online patient satisfaction survey that uses proprietary computer coding to screen for the happiest and unhappiest patients. Each group is then managed wholly differently.
  6. We help the practice promote the post-appointment survey in its offices, helping garner more responses from more patients. This identifies the complainers in order to address their concerns privately-before they go online to vent. The survey also identifies the happy patients and encourages them to post a review online.
  7. We provide additional feedback mechanisms on each client’s website to encourage private complaints and public praise.
  8. We provide each practice with reputation-management training and support designed to boost overall patient satisfaction.
Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Five Ways Your Medical Website Influences Your Visitors

Five Ways Your Medical Website Influences Your Visitors | Online Reputation Management for Doctors | Scoop.it

For healthcare professionals, having a good website is one of the most effective ways to market their practices/products. It helps them reach a larger audience and makes it easier for patients to find them. A good web page can increase your patients, but a bad web page can drive them away. There are web design services that cater specifically to the medical field to help gain more patients.

 

Five ways in which your customers are influenced by your web page

  • Content

The content on your website is the most important thing. It is what decides if a visitor turns into a potential customer or not. Most viewers visit medical websites to get help or find solutions to a particular problem, when this doesn't happen they get frustrated and move on. Make sure to post well- researched and original content on a variety of topics to better engage with your viewers.

  • Information

Your website needs to have detailed information on all your services and products. Make sure to put the most important information first. The information provided needs to be compelling for your customers to trust you. It also needs to well organised so people can find what they're looking for easily. For example, instead of having 20 separate pages for a single problem, divide the topic into broad sections and post them in a page or 2. Patients can ask detailed questions when they visit or contact you.

  • Functionality

Your website's functionality can influence users greatly. To attract more users , make sure to have a clean UI where all the sections are easily accessible. If viewers find it hard to find what they're looking for then they're more likely to visit a competitors website.

  • Colors

When designing your website, make sure that the color scheme is not too bright as your customers need to take you seriously. People visit medical websites for a reason so have conservative colors like navy blue, dark green, dark red, black etc. At the same time, your website shouldn't be too gloomy as add a little color here and there.

  • Templates

Many medical services just choose free templates on the web and design their sites. This is not recommended as each practice/hospital offers different services and trying to stuff all of it into one page will have an impact on the viewers. They may find it too cluttered or hard to navigate around. Hire professional web design services to get the best website for your practice/hospital.

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

What Goes Into Designing an Ideal Medical Website?

What Goes Into Designing an Ideal Medical Website? | Online Reputation Management for Doctors | Scoop.it

As the owner of a medical practice, you've probably realised the value of having a website by now. But, you might not know a lot about what actually needs to be incorporated into the site. Well, there is nothing to worry about because it's not as complicated as it sounds. So, what does your website need? Let's take a look.


Elements of a good medical website

  • Content: The first and most obvious thing you need is content. Content, in the context of your practice, can mean a lot of things. You need to list all the services you offer and your areas of expertise. You can even publish blogs about your treatments and the latest advances in medical technology relevant to your field. Whatever you do, make sure you have quality content on your site. Your reputation depends on it.
  • Design: You live in the mobile age now, which means that your website must be mobile friendly. Make sure that your web-developer or designer keeps this in mind. Mobile use has surpassed desktop search, so it's critical your site is responsive.
  • Contact details: Contact details are extremely important for a medical website. Make it easy for your patients and future patients to get in touch with you. If you have multiple locations, include those addresses as well, along with the respective phone numbers.
  • Clear CTA: You also need to have a crystal clear ‘Call to Action'. Make sure all the necessary links are working and that they are noticeable.
Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

SEO Essentials for Medical Practitioners

SEO Essentials for Medical Practitioners | Online Reputation Management for Doctors | Scoop.it

Search Engine Optimisation or SEO is the process of optimising your website and is key to expanding your existing customer base. In the medical field, SEO can play a big part in making a patient choose your website over your competitors. It is important to have a SEO strategy so that you can get past your competitors. Listed below are a few essentials you need to consider when optimising your website

 

Rules to follow

  • Choose the right keywords

Keywords drive SEO so it is important to choose the right ones. Make a list of all the keywords that your practice could be associated with and find out which ones are searched for the most by using tools like Google Keyword Planner. Don't pick the most popular ones as they're likely to be associated with the most popular sites that have more viewers and thus, more likes and shares.

  • Content is King

Most people that use search engines are looking for answers, if you can create top-quality, original content then you can show them that you are experienced and know what you're talking about. Instead of writing repetitive material everyday, write 2 or 3 articles a week that are well-researched and original. Decide topics by looking at the most popular questions that you're patients ask you.

  • Title tag and meta description

Title Tags and Meta Descriptions are the way your website shows up in a Google search. This directly affects the views that you get, so make sure that you get to the point and be creative. If your customers are intrigued by your title tag and description, they're more likely to pick to your site even if a competitors site ranks higher.

  • Use social media

Social media marketing is a must for any industry including the medical field. It is the most effective way to reach your audience and promote your brand. Sign up for Facebook and Twitter and use these mediums wisely. Interacting with your customers, makes you more human and less machine.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Live Streaming from Your Practice with Facebook Live

Live Streaming from Your Practice with Facebook Live | Online Reputation Management for Doctors | Scoop.it

Do you want your practice to have its own little broadcasting option? Maybe a patient wants to give a live testimonial before they leave the office, rather than coming back at some later time. Maybe you want to show off a new piece of equipment. Maybe you have a new reception area.

Now, thanks to a new feature from Facebook, you can take video and stream it live on your page. It’s called Facebook Live. Just think of it — you and your practice could be a star…live!

This feature, like everything Facebook does, wasn’t just thrown out there. It was first tested on a bunch of celebrities and some regular users. Since you weren’t likely one of those test monkeys, this could be the first you’re hearing about it. Here’s how you do it.

 

How to stream live

First, of course, you’ll need a phone that can access your practice Facebook page from where you can post as the page administrator. It’s best to be within wi-fi range, too, to save your data.

There’s not a big, bold button that’s says “Put Me On Camera” or anything. Everything looks the same, except for one icon you may not have even noticed. You just have to know where to find it.

All you do is click either on your Status icon or What’s On Your Mind. You’ll be taken directly to your posting screen and you may or may not notice a new icon next to the Check In pointer icon in the bar above your keyboard. If you haven’t posted a status update in awhile, this new icon will have a blue message bubble floating above it touting the new option: “New! Record and share live video.” There it is — see the person with half circles surrounding them? That’s the Facebook Live icon.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

The Future of Healthcare Social Media

The Future of Healthcare Social Media | Online Reputation Management for Doctors | Scoop.it

Predicting the future is a dangerous game. Just ask the Vegas gamblers, the Wall Street Bankers, and the Federal Reserve economists. Better still, ask the meteorologist who confidently forecasts sunny, blue skies but miscalculates mother nature’s scheming, leaving the sunny-weather-defenders wet and without umbrellas. While not a gambler, stock broker, economist, or weatherman, I, like many others, share a unifying quality with these forecasters – an interest in trends, current events, and frequent topics of conversations.

Before I make my prediction, here’s a quick history lesson on the evolution of healthcare and social media. Several years ago, first with MySpace, then Facebook, and followed soon after by Twitter, Instagram and many others, the social media revolution began, and quite quickly, this new medium of  communication became mainstream. After a somewhat sluggish adoption, the healthcare social media movement began, bringing with it both enthusiasm and skepticism. Patients are increasingly using the internet to access health-related information, and these same “e-patients” are among the 74% of online American adults who use social networking sites like Facebook, LinkedIn, and Twitter. Many physicians and others within the healthcare industry nonetheless continue to stay seated in the waiting room until social media participation becomes requisite for the successful practice of medicine.

 

The predictions from these social media leaders were interesting and varied from those who believe the greatest impact for healthcare social media in the next five years will be in its integration into medical education curricula, those who expect greater social-media-friendly communication between doctors and patients, and even the prediction that the social media tool that will be most widely used to enhance healthcare within the next five years has yet to be invented!

So what will be the greatest impact of healthcare social media in the next five years? Here is my prediction. 

Just as a wall-street stock broker or meteorologist must always validate their prediction, here is why I believe the future of healthcare social media lies in its ability to quickly mobilise leaders to influence public opinion.

 

1. Quickly

Gone are the days of tuning in to the 6 o’clock nightly news to get the latest news. Believe it or not, the radio, once believed to be seemingly instantaneous communication with the public, has become somewhat obsolete. Wait, you may be thinking, who depends on TV and radio for their news, welcome to 2014, we all use the internet for news. However, consider this. In the time it takes for the journalist to type up the story and publish the story online, that news has already percolated the airwaves of social media. Even if you have not yet begun to use social media, and in this case, Twitter, to learn of the most recent news, try this experiment. Next time you want to know what is going on at a live sporting event or the latest updates regarding events of national/international importance, search twitter for trending hashtags. The news, while not-always-en-tiredly-accurate, is raw, unedited, and often first-hand reporting by the millions of twitter-users-turned-journalists tweeting worldwide. Healthcare social media provides the ability to quickly, almost instantaneously gather information on current health-related issues, and for those healthcare professionals active in social media, the ability to gather information is superseded by the opportunity to share with the public their informed opinions, providing a qualified and vetted stance on health-issues of public concern.

 

2. Mobilise Leaders

“One, if by land, and two, if by sea” was the phrase coined by Henry Longfellow in his poem Paul Revere’s Ride. This signal was meant to inform fellow patriots of the route the British troops had chosen to travel on the verge of the Revolutionary War. This 1775 method of communication was designed to allow Revere to quickly mobilise patriot leaders to prepare for battle against the British red-coats. While the future of healthcare will rely on social media instead of lanterns and horse rides through town to mobilise its leaders, the purpose will be much the same. The recruitment of physicians and other healthcare professionals to the Twitter army continues every day, and with each new recruit comes greater establishment of those already leading the charge. A few of the healthcare leaders I believe have the greatest potential to lead us into the future of healthcare social media include the following:

1. Dr. Sanjay Gupta (@drsanjaygupta), a neurosurgeon, blogger, and Chief Medical Correspondent for CNN, with nearly 2 million Twitter followers.

2. Dr. Atul Gawande (@Atul_Gawande), a surgeon, public health researcher, staff writer at The New Yorker, and author of multiple books, with almost 95,000 followers.

3. Dr. Kevin Pho (@kevinmd), deservingly regarded as “social media’s leading physician voice,” and the founder ofKevinMD.com, with over one million monthly page views and over 107,000 followers on Twitter.

Just imagine if these three physician leaders quickly collaborated and agreed to tweet unified content to their millions of followers. Within seconds these high-ranking officers could both inform their followers as well as mobilise other healthcare social media leaders such as Dr. Wendy Sue Swanson (@seattlemamadoc), Dr. Mike Sevilla (@drmikesevilla), and Dr. Brian Vartabedian (@doctor_v), in turn informing their specialised armies of followers and even mobilising the many other physician bloggers and healthcare social media leaders in a coordinated, unified, targeted attack on matters of public health concern.

 

3. Influence Public Opinion

The ability of healthcare social media to quickly mobilise its leaders is only preliminary in its most important task, influencing public opinion. But can social media, in this case, Twitter, with its 271 million active users, actually influence public opinion? That question was answered by researchers Fei Xiong and Yun Liu earlier this year, who, after gathering and sorting over six million tweets by topic, then analysed how the underlying sentiments of the Twitter users changed over time. The study revealed several important insights into how Twitter can change public opinion, including:

  • Public opinion on Twitter evolves rapidly and levels off quickly into an ordered state in which one opinion remains dominant.
  • The consensus opinion is often driven by the endorsements of groups with the most influence.
  • Small advantages of one opinion in the early stages can turn into a bigger advantage during the evolution of public opinion.

The future of healthcare social media will include a greater ability to influence public opinion by means of the timely mobilisation of key leaders/organisations and the dependence on their followers to further spread a unified message via related tweets, re-tweets, blog posts, and further penetration of mainstream media. What will this look like in the future? Physician societies such as the American Medical Association and/or speciality-specific societies, such as, the American Academy of Ophthalmology, will begin to more heavily engage their respective social media leaders to tweet consistent content using a consistent hashtag at a specific time or on a specific day. Beyond these formal requests by large, governing organisations, individual healthcare social media leaders will also begin a grassroots effort to deliver similar content to their followers, recognising the increased exposure of their message via collaboration and teamwork.

The future of healthcare social media will depend on leaders, both those with 100,000 and those with 100 followers to collaborate and coordinate efforts to quickly deliver consistent content and effectively influence public opinion.

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

The Importance Of Online Marketing For Healthcare Professionals

The Importance Of Online Marketing For Healthcare Professionals | Online Reputation Management for Doctors | Scoop.it

The Importance of Utilizing Online Marketing for Healthcare Professionals

  

Around the turn of the new millennium, connected devices and technology took off in an explosion of advancement not seen since the start of the industrial revolution. With computers getting cheaper, and everything from our cars to our coffee pots getting a wireless connection, it’s more important to have a digital presence, whether we’re talking about a business or an individual. This is especially true if you’re trying to promote yourself or your company. The days of print ads and radio spots are behind us, and the days of affiliate marketing, social media, and AdWords are here to stay. One of the industries hit hardest by this shift in advertising venues has been healthcare.

  

Doctors have been able to rely on word of mouth and analog advertising for the past several decades, but with an ever-increasing abundance of choice, and a growing (if misplaced) national mistrust of the healthcare industry more and more patients are doing extensive research on physicians and clinics before even coming in for a consultation. This means that now, to be competitive and to grow, marketing for healthcare in particular has been forced to move into the digital space. If you have the best practice in the world, but no one knows about it because you don’t have a website and a solid social presence, lean times may be on the horizon.

  

Fortunately, like most things, there are professionals out there who can help you build (and grow) your online presence, and in turn your business. Companies that operate in this brave new digital world are turning to online marketing professionals, like the experts here atIntact, to help them conquer the new web-focused business landscape. With Intact Info, you get the service and support of industry insiders who understand the importance of online marketing, and how it can help healthcare professionals grow their business through things like… 

  

A fresh, Functional Website

  

These days, if you don’t have a website you better be happy with the customers you have, because it is often extremely difficult to attract new customers without one. Healthcare providers in particular have to maintain a very stellar reputation, as well as project a competent professional appearance. In this day and age, a well-designed website is very much a part of that appearance. The tired old joke may be “never go to a doctor whose office plants have died” but “never go to a doctor who you can’t Google” is the 21st century version. Any business without an online presence is going to be invisible to a large portion of their potential customers, and a business without a website may lose customers brought in by other forms of advertising when those customers can’t look up a website to get more information. Our health is our most valuable asset, and few if any patients are willing to risk theirs with a doctor they can’t look up online.

  

Search Engine Optimization

  

Of course, the most beautiful, easy-to-use, and informative website might as well be a billboard hidden away in a cave in the jungle if no one can find it. Generally speaking, the first dozen or so results of a google search are most likely to get clicked, and the way to get your website there is through good search engine optimization (SEO). SEO is just the process of making your website look more attractiveto Google, Bing, and other big search engines. This involves a lot of technical, back-end stuff that makes it easier for the programs these engines use to index and catalogue your website, and rank it against others in the same niche. For all practical purposes, you can think of this increasing the likelihood a potential patient will choose your website over a competitor’s. Most people tend to gravitate to their first option when presented with a list of equally appealing choices, so having a website come up nearer to the top of the search ranking list is never a bad thing. Think of it as being number one on your potential customer’s speed dial. 

  

Social Media

  

Facebook. Twitter. Instagram. LinkedIn. You may not be on any of them (why not?) but you’ve definitely heard about them. Every day they’re in the news, and every day they become increasingly important to a growing business. If a website is where you get customers, Social Media is where you keep them, and build a relationship that can span years, and generations. Facebook and Twitter in particular allow you to reach customers 24/7, in an environment that promotes engagement by its very nature. These social media sites get customers involved and interacting with your brand, which makes them more likely to come back and more likely to help grow your business through word of mouth and referral. It also makes it extremely easy to get the word out about specials, and new services you offer.  

   

All of this falls under the umbrella of "Content Marketing"

  

This is, in essence, what digital ad agencies do. We provide a measured, calculated approach across all aspects of your online presence, and we do this to help grow your business and improve your relationships with potential and current customers. Social Media, your website, and your blog (you do have a blog to keep people coming back to your website right?) are all key parts of this new business environment that’s been created by the digital age. We are the tip of the spear in the battle against obscurity, and life-preserver to help you stay afloat in the stormy seas of digital advertising. Content that converts website visitors and Facebook followers into paying customers is the order of the day, and a professional digital marketing agency is the best way to get that order filled. With more computers than people, and smartphones not far behind, more and more people are spending more and more time on the internet, and it’s not just funny YouTube clips they’re looking for. The plumber, the landscaper, the dentist and the doctor all have to be vetted and approved online before they get a foot in the door, so it’s now more important than ever for healthcare providers to offer an online experience that matches their in-office experience. No one wants to put their faith in a doctor they aren’t sure about. With a comprehensive, expertly managed online presence, good healthcare providers can breathe easy knowing their waiting rooms and appointment books will never be empty for long.

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

How do you fix negative online doctor reviews?

How do you fix negative online doctor reviews? | Online Reputation Management for Doctors | Scoop.it

Many doctors are worried about dealing with negative online reviews about their medical practice. Nobody likes to be told they messed up. Unfortunately due to the internet, this now happens to business owners online instead of in person.

While it saves a confrontation, it does something else much worse: it creates a reputation.

Most people will visit an online review site to complain instead of telling the business directly. This is true for medical professionals as well .

But are they qualified to do so? US News writer Niam Yaraghi feels strongly that the are not. “Patients are neither qualified nor capable of evaluating the quality of the medical services that they receive. How can a patient, with no medical expertise, know that the treatment option that he received was the best available one?”

Yet, the reality is, it still happens on a daily basis.

If all the reviews for your clinic are positive, then it’s smooth sailing.

But what do you do when you get a negative review?

1) Do your best to contact the person directly

Usually the review will contain some sort of identifiable information that can help you deduce who was the writer. If you do have their contact information, it may be worth a quick call or email to ask them how they felt the service was. You don’t need to mention the review, rather simply call them as a courtesy. Even if this is something you don’t normally do, it might help them to vent and may even provide you with some valuable feedback.

2) Respond cordially online

There can be a temptation get into a sparring match via the review site, however no matter what you say to defend yourself, it will only further tarnish the reputation of your clinic. Remember that patients will view the clinic as a business, not an individual person, therefore it is not worth having a sparring match between your company and one individual. It will only make the issue worse.

Instead you might like to respond with a respectful, gracious reply, thanking them for their feedback. You can also let them know if they’d like to contact the office directly you will do everything you can to remedy the situation.

Experts at Reputation.com agree with this “Even if you don’t win back the reviewer, a public response shows potential customers that you care and that you’re paying attention.”

3) Keep focussed on building up your positive reviews

Jenni Williams of ReachLocal says that “while many small businesses fret over receiving a negative review or one they feel is unfair, research from Yelp shows that most people who write reviews actually leave good reviews.”

This is encouraging news, and will help you build a steady stream of positive reviews. The more people you positively impact in your practice, the more they will be inclined to leave positive reviews. Generally it will take 10 positive reviews to counterbalance one negative online doctor review. It visitors to your profile see that the majority of reviews are positive, they are inclined to see negative ones as the exception.

These three simple tips will help negate and hopefully improve the quality of your online reviews from patients. Although the debate still rages whether consumers should be able to review medical services, it is important that you at least acknowledge them and stay vigilant at improving your online ratings.

And of course remember that exceptional care and attention to the patient’s needs will do most of the hard work for you. the more patients who know you as a wonderful doctor, the more your online reputation will grow in value.

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Important facts to know about Online Physician Reviews

Important facts to know about Online Physician Reviews | Online Reputation Management for Doctors | Scoop.it

It’s no secret that online physician reviews can influence patient healthcare decisions. For the medical office, they can boost local search rankings, and affect how many patients decide to visit you.

As a doctor, online physician reviews influence the way patients view your practice. There are many important facts and statistics that it is important to know about online patient reviews to get the most from them.

Here are important facts about online physician reviews. If you are are a doctor they are valuable to know to see the value of online reviews in your practice.

1) Almost half of consumers say online physician reviews matter

According to statistics from National Research Corporation, 47 percent of consumers say a doctor’s online reputation matters. This percentage is tied with the restaurant industry for #1 among all local business types.

Considering the life-changing effects that choosing the wrong doctor for a serious health condition can have compared to choosing the wrong diner for lunch, maybe that shouldn’t be surprising. But when people think of online reviews, most of them probably still think of Yelp and whatever new restaurants they’ve been yearning to try.

The importance consumers place on healthcare compared to hospitality industries is a strong indication that doctor reviews are here to stay. The overall number of hospital reviews on sites like Yelp may be a lot smaller than the number of restaurant reviews today, but chances are patients will close that gap in the future.

2) Most patients read at least four reviews before deciding

Over 60 percent of consumers today will read four or more online physician reviews before forming an opinion, However this is an issue because the average online physician has less than 2.4 reviews online per site.

This means more than half of all prospective medical patients find and insufficient number of available reviews. This is frustrating when they need to choose physicians for themselves or their loved ones.

3) Online Physician Reviews are replacing personal recommendations

In the past, word-of-mouth recommendations were generally considered the most influential when choosing a doctor. But the reality is slowly changing, as patients become more comfortable online. Today, about 80 percent of consumers trust online physician reviews as much as personal recommendations from a friend or family member.

For doctors, this means that the benefit of high online medical reviews is clear, as is thepotential harm of negative ratings.

4) Patients can easily spot fake online physician reviews

The truth is that people don’t like fake online reviews. Statistics show that 31 percent of consumers only trust reviews that seem authentic. Meaning they are written by people who are real patients, just like them.

While fake reviews aren’t common, many online doctor review sites don’t verify whether feedback is from real patients. This means there is a risk of marketing companies ‘puffing up’ a doctors online reputation.

There’s no doubt that your patients’ desire for more accurate information is going to be more and more relevant in the future. But so too is the need for it to be authentic. Make sure your reviews online physical reviews are from real patients of record.

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Why Doctors Should Pay Heed to Their Patient Reviews Online?

Why Doctors Should Pay Heed to Their Patient Reviews Online? | Online Reputation Management for Doctors | Scoop.it

 

More and more people now turn up to review sites before visiting a doctor

According to a survey by Software Advice, about 84% of Patients admitted that they use online reviews to assess a physician. And 77% responded that use review sites as the first step in finding a doctor with good reputation.

 

Customer reviews works wonders opposed to what Physicians used to think

Before, doctors used to snub these sites since this was kind of an unlikely situation for doctors to get reviewed like a business. They would worry thinking that it will hurt their reputation.

But a study by Guodong Gordon Gao and his colleagues from University of Maryland conducted in 2014 found out that these online reviews actually have a positive impact on a physician’s reputation.

Of course, a flood of negative patient reviews is a sign that there is something wrong but it is also an opportunity to improve upon and change and start listen to patient and what they want.

You certainly don’t want to be the one of these doctors who didn’t thought of their patients privacy at all and tarnished their reputation once and for all. There are better ways to handle a negative comment.

 

 

 

 

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Patient Reviews and Reputation Management 

Patient Reviews and Reputation Management  | Online Reputation Management for Doctors | Scoop.it

When researching medical practices, many prospective patients first look at other patients’ reviews before making a final decision. Websites such as Health Grades, Yelp, and Rate MDs are just a few popular resources many people use to read about other patients’ experiences and level of satisfaction with a practice. Positive reviews can significantly enhance a practice’s reputation as more people than ever rely on others’ past experiences as a main resource in their decision-making process.

Tivilon Health provides effective medical marketing strategies for search engine optimisation and reputation management that can use positive patient reviews to help your practice grow. Enthusiastic reviews can greatly impact the performance of your practice’s website and social media presence, while grabbing the attention of prospective patients. Positive patient reviews can be emphasised within your social networks to help facilitate an ongoing discussion between current patients, and engage others who are considering treatment.

In addition to helping you take advantage of positive reviews, our team at Tivilon Health can help you develop strategies to diminish the impact of dissatisfied reviews that may be unfairly tarnishing your practice’s reputation.

Take Control of Your Reputation Online

The success of any medical practice can be determined by many aspects, with word-of-mouth being an important one of them. If a patient is extremely satisfied or dissatisfied with the services they receive at a practice, they are more likely going to tell their family and friends about their experience, as well as write reviews about their experience online. The prominence of social networks also gives patients the opportunity to facilitate a discussion with others about their experience with a certain medical practice.

Our team at Tivilon Health has extensive experience on how to effectively manage your online reputation. We are able to keep track of your online brand and are experienced on how to handle any negative reviews or comments about your practice. A patient’s first impression of your practice is important and we will work with you to make sure your online reputation reflects positively on your practice.

 
Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

How Your Online Doctor Reputation Can Make or Break Patient Choices?

How Your Online Doctor Reputation Can Make or Break Patient Choices? | Online Reputation Management for Doctors | Scoop.it

Healthcare’s new breed of informed consumer—today’s prospective patient—is making important decisions about choosing a provider long before your office phone rings for an appointment.

Physicians and marketing professionals understand that the early competitive battleground for attracting new patients has gone digital, where online reputation is more important to consumers than your 12-page Curriculum Vitae.

Internet information is the first tool of choice for more than seven out of 10 users looking for health information. And as prospective patients adopt typical “online shopping” behaviour, their buying decisions—primarily their selection of a doctor or hospital—is strongly influenced by online resources, in particular, doctor reviews.

Indicative of this pattern is Local Consumer Review survey data from BrightLocal where online reputation “matters most” for doctors and dentists–more so than all other local businesses. In the same survey, many consumers are willing to trust online reviews as much as they trust personal recommendations. 

What patients say online about doctors, in reviews, critiques and comments, has become highly influential, much as consumers are guided by buyer comments and reviews of products, restaurants or cruise ship experiences.

How reviews influence patient behaviour

 

About “eight out of 10 [respondents] said that online reviews influence their willingness to be treated by a doctor,” according to the Digital Assent Online Patient Reviews survey. When patients were asked how their opinions and behaviour are affected by online ratings for doctors, survey responders revealed:

  • Eighty-two percent of patients said that online reviews influence their willingness to be treated by a doctor.
  • Fifty percent believe that a doctor’s online reputation is worth considering, if they have at least 10 reviews.
  • Eighty percent of patients reported that an average rating of four stars or better was ‘good enough’.
  • Eighty-five percent said they would not be comfortable selecting a doctor if more than ten percent of their reviews had a one-star rating.
  • Seventy-five percent of patients feel that reviews lose credibility if they are more than 12 months old.

Reviews are facilitated by the Internet, but the principle of influence and persuasion at work here is know as Social Proof—where people find validation for their choice or decision from observing others.

Revenue impact: new patients and pay-for-performance

Like it or not, online reviews are an important part of the ongoing competition among medical practices. For many, that influence directly effects their ability to attract new patients. In addition, patient satisfaction is becoming a factor in healthcare reimbursements and compensation for employed physicians.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Simple Steps to Set Up A Medical Practice YouTube Account

Simple Steps to Set Up A Medical Practice YouTube Account | Online Reputation Management for Doctors | Scoop.it

Social media is one of the most cost-effective marketing tools available to independent practices. Facebook, Twitter, and Google+ all allow small practices to engage with patients, outside of the office setting and share useful tips, updates, and practice insights. While these channels are vital to your practice’s marketing efforts, there is one more social media outlet that you should not overlook, YouTube.

With YouTube, your practice can post procedure videos, before and after videos, a series of videos with health information, a “Meet Your Doctor” clip, and more. And, with more than 1 billion people visiting YouTube each month globally, it is easy to see how using this social media powerhouse can help you grow your independent practice, increase patient visits, and generate practice awareness. Since YouTube is part of Google, set up is easy and very similar to setting up your other Google social sites.

If you already have a Google+ account for your independent practice, follow these three simple steps and you will have a YouTube business account to help you connect with patients using the power of video: 


Step # 1 – Using Your Google Account
Go to YouTube and click “Sign In” in the upper right corner. Make sure to sign in using the information you set up for your practice’s Google+ page. Next, click “My Channel” on the left-hand side of the screen. A box will pop up showing “Use YouTube As”. Make sure your information is correct and click “Create Channel”.

Step # 2 – Automation Makes It Easy
Since you signed in through your Google+ account, Google automatically transfers all of your practice’s information to your YouTube channel.

Step # 3 – Verification
Now that your YouTube channel is set up, the final step is verification. Click “Channel” on the left-hand side of your screen and then “Status and Features”. Next to your profile picture you will see a button that says “Verify”. Click it and choose whether to verify via phone or text. Once YouTube is assured that you are not a robot, you will be free to start posting videos for your practice.

If you have not set up a Google account for your practice yet, use the following steps to get started on your medical practice YouTube:

Step # 1 – Getting a Google Account
Your first step is to go to YouTube and click “Sign In” on the upper right. Next click “New to YouTube? Create an account”. You will then be prompted to fill in the blanks to create a new Google account. Remember, since your YouTube channel will be used for your practice, it is best not to use a personal Google account to set it up. Instead, use a separate Google account created for your business and a sign-in that you feel comfortable sharing with your staff members who will be posting your videos.

Step # 2 – Confirmation
Google will send you an email to confirm your account. Follow the link provided and then move to the next step.

Step # 3 – Your Username
In this step, you will choose your username for your practice’s YouTube account. Ideally, this will be your practice name. However, if it is already taken, get creative. You can add the name of the city you are in to your username or even its initials.

Step # 4 – Profile Set Up
This is actually a non-step. Since your profile will be linked to your Google account rather than a Google+ account, you can skip setting up the profile here.

Step # 5 – Channel Name
Now that your housekeeping is done, click “Back to YouTube” and click the “My Channel” link on the left-hand side of the page. A box will pop up showing “Use YouTube As”. Make sure that the name you have chosen is entered correctly and then click “Create Channel”.

Step # 6 – Verification
Just like in the verification section of step # 3 above, click “Channel” on the left-hand side of your screen and then “Status and Features”. You will see a button that says “Verify”. Click it, and choose whether to verify via phone or text. Once YouTube knows you are not a robot, you are ready to go.

Whichever way you choose to start your YouTube business account for your practice, you will be glad that you did. Engaging your existing and potential patients through video is a valuable tool in your practice’s growth. And, as an added benefit, YouTube can help you build your email list, allowing you to reach out to potential patients easier by letting you embed a sign-up form directly into your YouTube videos. Don’t wait any longer to put the power of video to work for your independent practice. Start setting up your YouTube account today.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

How Your Online Doctor Reputation Can Make or Break Patient Choices

How Your Online Doctor Reputation Can Make or Break Patient Choices | Online Reputation Management for Doctors | Scoop.it

Healthcare’s new breed of informed consumer—today’s prospective patient—is making important decisions about choosing a provider long before your office phone rings for an appointment.

Physicians and marketing professionals understand that the early competitive battleground for attracting new patients has gone digital, where online reputation is more important to consumers than your 12-page Curriculum Vitae.

Internet information is the first tool of choice for more than seven out of 10 users looking for health information. And as prospective patients adopt typical “online shopping” behaviour, their buying decisions—primarily their selection of a doctor or hospital—is strongly influenced by online resources, in particular, doctor reviews.

Indicative of this pattern is Local Consumer Review survey data from Bright Local where online reputation “matters most” for doctors and dentists–more so than all other local businesses. In the same survey, many consumers are willing to trust online reviews as much as they trust personal recommendations. 

What patients say online about doctors, in reviews, critiques and comments, has become highly influential, much as consumers are guided by buyer comments and reviews of products, restaurants or cruise ship experiences.

 

How reviews influence patient behavior…

 

 

          About “eight out of 10 [respondents] said that online reviews influence their willingness to be treated by a doctor,” according to the Digital Assent Online Patient Reviews survey. When patients were asked how their opinions and behaviour are affected by online ratings for doctors, survey res-ponders revealed:

  • Eighty-two percent of patients said that online reviews influence their willingness to be treated by a doctor.
  • Fifty percent believe that a doctor’s online reputation is worth considering, if they have at least 10 reviews.
  • Eighty percent of patients reported that an average rating of four stars or better was ‘good enough’.
  • Eighty-five percent said they would not be comfortable selecting a doctor if more than ten percent of their reviews had a one-star rating.
  • Seventy-five percent of patients feel that reviews lose credibility if they are more than 12 months old.

Reviews are facilitated by the Internet, but the principle of influence and persuasion at work here is know as Social Proof—where people find validation for their choice or decision from observing others.

 

Revenue impact: new patients and pay-for-performance

Like it or not, online reviews are an important part of the ongoing competition among medical practices. For many, that influence directly effects their ability to attract new patients. In addition, patient satisfaction is becoming a factor in healthcare reimbursements and compensation for employed physicians.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Things to Be Wary of When Using Social Media

Things to Be Wary of When Using Social Media | Online Reputation Management for Doctors | Scoop.it

Establishing a social media presence is quite important for medical practitioners these days. People are becoming increasingly active on social media sites and not utilising the opportunity it presents to promote your medical practice can see you losing out to your competitors. In addition, you also get to expand your professional network and to educate your patients and the general population on topics related to your niche. However, there are certain things that you have to be wary of when using social media; these things, if ignored, can land you in quite some trouble.

 

What You Have to be Aware of When Posting on Social Media Sites

  • HIPAA violations: Protecting your patients and your practice from HIPAA violations is absolutely essential. If your practice has a page on social media and if your staff have privileges to post on the page, ensure that you first set up a HIPAA policy and that all of your staff are trained in its execution. It is very vital that your staff not talk about your patients or any other office matter on their personal accounts on various social media platforms.
  • Professional vs personal accounts: It is better to have two different social media accounts (on all of the platforms that you use): one for your personal activities and the other for your professional activities. Ensure that you do not put anything personal on the “professional account.”
  • Offering medical advice: It is alright, and even required, to educate people on the various aspects related to your field of practice. However, it is not advisable to give medical advice on social to someone having a specific problem. You may ask them to schedule an appointment to visit you instead.
Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Why Good Content Will Help You Rank Higher

Why Good Content Will Help You Rank Higher | Online Reputation Management for Doctors | Scoop.it

You’ve heard it once and you’re likely to hear it again for at least the next year: “Content is King.” And with Google rating content as their number one priority in regards to rankings, if you haven’t hopped on the content train, now is the time. From creating custom content for your website to having a blog filled with high-quality content, these three content marketing solutions will help you stay noticed by Google and relevant in the eyes of your field.

  • Your Website

When it comes to your website, you want to fill it with the best content based on cosmetic and medical procedures. If your office specialises in cosmetic surgery, have a specific web page for each procedure and hire a content writer to write at least 300-500 words per web page on each procedure. This will not only help your customers understand what your office does and provides, but it will also help you rank higher on Google.

  • Get Your Name Out There

Another great way to get noticed through content, is by getting your name out there through things like guest blogging or becoming a monthly guest contributor on a large website that gets a lot of traffic. By writing an extensive article or blog post every month, and including a detailed author byline at the end of each article, you can help to get your brand the recognition it deserves.

  • Blog

If you don’t have a blog, there’s virtually no excuse for that kind of marketing behaviour. Although it might seem like a time consuming endeavor, it will help you to rank higher on Google. Blogs are the perfect way to post high-quality content about your business and brand without having to put in all of the effort that guest blogging or guest posting entails. And at only around 350 words per blog post, you can write a blog in under an hour and start generating leads quicker than you expected.

Because content marketing is king, you can embrace it through multiple ways. Understanding the importance of high-quality and relevant content pertaining to your medical field, will help you to generate content that will captivate an audience the right way.

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Are You Making the Most of Your Social Media Presence?

Are You Making the Most of Your Social Media Presence? | Online Reputation Management for Doctors | Scoop.it

For the most part, social media is a fairly simple way to grow and keep an audience and clients. Done right, regular posts to Facebook, Twitter, Google+, and other platforms can have a huge reach with relatively little effort on your end. But to really make social media work for you, it’s not quite as hands-off as you might think.

Effective social media requires some babysitting. Not much, really, but to make your posts go the distance and keep and grow your audience, you need to stay involved after you hit “post.” A little engagement on your part can go a long way to keeping clients aware of, interested in, and loyal to your practice.

 

Here are few tips for social media that goes the distance:

  • Stay active. You don’t just want to be present on social media, you want to be a presence. This means making sure you’re active enough to stay in the game. You don’t need to bombard your followers with posts, but make sure you’re pushing enough out there to stay part of the conversation. A social media strategist can help you determine your ideal frequency.
  • Acknowledge “likes” with “likes” and “follows” with “follows.” This is social media, after all, so keep it social. Just as you return a wave or hello on the street, return any social media engagement. It’s part of being part of the game and building your network.
  • What are people talking about? Keep social media a two-way conversation. Don’t simply push out links and statements about your services and qualifications—pay attention to other conversations relevant to your practice and join these discussions.
  • Find your voice and keep it focused. Part of building your social media presence and growing your business is establishing yourself or practice as an expert in your field. To do so, keep your activity mostly focused on how you want to be recognised. If you’re a plastic surgeon, for example, who wants to build your reputation as a breast reduction specialist, try to keep much of your activity focused on that topic. You can add in other appropriate topics and fun engagement, such as holiday posts, here and there, but make sure anyone who visits your profile will come away with a clear understanding of who you are.
Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.
Scoop.it!

Is Your Practice a Social Media Customer Service Failure?

Is Your Practice a Social Media Customer Service Failure? | Online Reputation Management for Doctors | Scoop.it

What do you do when a patient posts something on your practice’s Facebook page? More importantly, what does your practice do when a patient posts something negative on your Facebook page, or on any other social media platform?

If you’re like 92.5 percent of U.S. companies, your responses merit a failing grade. Those numbers come from a recent study by Rational Agency. And, no, those aren’t the low C’s or D’s earned by the high school classmate who missed about one day a week, they’re F’s.

But when you come to think of it, with your patients your customer service really is on a pass/fail system. If you provide bad customer service in the form of how you interact with them on social media, chances are they’re not going to give you a C-; they’re going to find another practice. Fail.

 

Here are some steps your practice needs to take with your social media interaction.

First, some facts

Whether or not your practice is on Twitter isn’t important. Some practices see it as a valuable platform for instant information dispersal. Others not so much.

But check out these stats. There are about 310 million active Twitter users and they send out over 500 million tweets every day. Over two thirds of those users have reached out to a brand to get help or service. That’s over 200 million people who have complained or asked for help on the social media platform. And with Twitter’s limited characters and ease of use, these users expect to receive a reply from the brand within 60 minutes. But according to Rational Interaction 58 percent of those customers reaching out to a company or brand don’t get any response. What?

That spells uh oh for the brand. In the study, Rational Interaction says 38 percent of people who don’t get a response instantly have a negative perception of the brand. But here’s the kicker — of that 38 percent, almost two thirds of them will then tweet about their negative experiences. Ouch. These aren’t the days of one pissed off person telling a few neighbors and co-workers; these tweets can be passed on and passed on to thousands of others.

Some steps to take with your social media customer service

  1. Make customer service and customer interaction a facet of your practice. You’re more concerned with staying up to date on procedures and maintenance of your facilities, but customer service in the form of social media management needs to be a true part of your business plan.
  2. Monitor everywhere your patients are commenting. Wherever they are, so too should you be. Make sure you set it up so that you are notified every time a comment is made on your social media outlets.
  3. Respond quickly. People posting on social media expect speedy responses. After all, this isn’t a “Dear Sir or Madam” letter from the old days. In that earlier-mentioned realm of Twitter failure, another study shows the average response time to be over seven hours! For a practice, it’s not quite the same as a retail business, but same day or next morning should be the goal.
  4. When you reply to a complaint, the initial response should be out there for all to see, in public. This shows the world that you’re addressing the complaint and that you care about the problem. Once you establish that initial response, then take the back-and-forth private, maybe on email or Facebook Messenger. Once you resolve the issue, go back public and comment on the initial post, thanking the patient for the feedback and the opportunity to make it right.
  5. Respond to everything. If a patient posts a picture of her cat saying it looks like Fluffy just had blepharoplasty, post a comment on it. Good customer service on social media involves continually participating and engaging with customers. The more the merrier!

Social media is so…social. And it demands constant attention because your patients expect it. Do it well, and you’ll strengthen relationships and foster long-term loyalty. And isn’t that really the goal? After all, most of your patients aren’t just going to have one procedure in their lifetimes.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
No comment yet.