Online Reputation Management for Doctors
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Online Reputation Management for Doctors
Curated and Written Articles to help Physicians and Other Healthcare Providers manage reputation online. Tips on Social media, SEO, Online Review Managements and Medical Websites
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Set Up an Instagram Account for Your Medical Practice

Set Up an Instagram Account for Your Medical Practice | Online Reputation Management for Doctors | Scoop.it

Social media channels can provide you with a powerful tool to connect to your patients, build loyalty, and grow your medical practice. Facebook, Twitter, YouTube, and Google+ are vital channels to increase patient engagement but there is one more social media powerhouse that you should consider for your practice, Instagram.

Instagram is arguably the most visual of all of the social media options you can utilise to reach out to both existing and potential patients. This channel is based on posting photographs and videos with captions and using hashtags to tag them, allowing visitors to more easily find your content. Because visual content works so well in social media, Instagram has grown exponentially. In fact, it hit 150 million active users faster than any other platform except Google+.

 

You can take the first step to putting the power of visual marketing to work by setting up an Instagram account for your medical practice with these seven easy steps: 

 

Step # 1 – Download the Instagram App
Instagram does offer a desktop version of their app, where you will be able to manage your account after set-up, but to get started you will have to download the Instagram app to your mobile device. You can get this download in the App Store on an iOS device, like an iPad or iPhone, or in Google Play for an Android device.

Step # 2 – Register and Choose Your Username
Once you have downloaded the app, a screen will come up with the option to either register or sign-in. Click “Register” and fill in your account details. Be sure to choose a username that reflects your practice and is consistent with your other social media channels.

Step # 3 – Find Your Facebook Friends
Next, you will be given the option to find your Facebook Friends. Here you can invite all of your patients who are following you on Facebook to connect with you on Instagram as well.

Step # 4 – Find Your Contacts
You will now be given the option to find more contacts from the device you are using. If you do not want to use this option, click “Skip”.

Step # 5 – Choose Who to Follow
Instagram will now give you a list of choices of people or organisations to follow. You can pick ones that you like, or skip this step.

Step # 6 – Edit Your Profile
Your Instagram account is now set up but there are still a few things you should do. Click on the icon on the bottom of your screen that looks like a newspaper on the far right to go to your profile settings then click “Edit Profile”. Here you can add your website address, information on your practice, and a profile picture. Again, try to maintain consistency across your social media channels in how you describe your practice and the profile picture you choose.

Step # 7 – Share to Your Other Social Media Channels
To get the most out of your Instagram account for your medical practice, click “Share To” and choose all of your other social media channels such as Facebook and Twitter. This allows you to share your photos and videos simultaneously on your other social networks and allows your followers on Facebook and Twitter to see your content and choose to follow you on Instagram as well.

Once your Instagram account is complete, you are ready to start posting photos and videos to boost patient engagement with your practice. You might want to post pictures of you and your staff so that patients can get to know you better, videos of your office as you decorate for the holidays, or pictures of an event that your practice hosts or sponsors. Whatever you choose to post, just remember that the point of sharing on Instagram is to give both existing and potential patients a behind-the-scene, more personal look at your practice. You want them to feel connected to you, your staff, and your practice and giving them these little glimpses through your photos and videos can accomplish that.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

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How Your Online Doctor Reputation Can Make or Break Patient Choices

How Your Online Doctor Reputation Can Make or Break Patient Choices | Online Reputation Management for Doctors | Scoop.it

Healthcare’s new breed of informed consumer—today’s prospective patient—is making important decisions about choosing a provider long before your office phone rings for an appointment.

Physicians and marketing professionals understand that the early competitive battleground for attracting new patients has gone digital, where online reputation is more important to consumers than your 12-page Curriculum Vitae.

Internet information is the first tool of choice for more than seven out of 10 users looking for health information. And as prospective patients adopt typical “online shopping” behaviour, their buying decisions—primarily their selection of a doctor or hospital—is strongly influenced by online resources, in particular, doctor reviews.

Indicative of this pattern is Local Consumer Review survey data from Bright Local where online reputation “matters most” for doctors and dentists–more so than all other local businesses. In the same survey, many consumers are willing to trust online reviews as much as they trust personal recommendations. 

What patients say online about doctors, in reviews, critiques and comments, has become highly influential, much as consumers are guided by buyer comments and reviews of products, restaurants or cruise ship experiences.

 

How reviews influence patient behavior…

 

 

          About “eight out of 10 [respondents] said that online reviews influence their willingness to be treated by a doctor,” according to the Digital Assent Online Patient Reviews survey. When patients were asked how their opinions and behaviour are affected by online ratings for doctors, survey res-ponders revealed:

  • Eighty-two percent of patients said that online reviews influence their willingness to be treated by a doctor.
  • Fifty percent believe that a doctor’s online reputation is worth considering, if they have at least 10 reviews.
  • Eighty percent of patients reported that an average rating of four stars or better was ‘good enough’.
  • Eighty-five percent said they would not be comfortable selecting a doctor if more than ten percent of their reviews had a one-star rating.
  • Seventy-five percent of patients feel that reviews lose credibility if they are more than 12 months old.

Reviews are facilitated by the Internet, but the principle of influence and persuasion at work here is know as Social Proof—where people find validation for their choice or decision from observing others.

 

Revenue impact: new patients and pay-for-performance

Like it or not, online reviews are an important part of the ongoing competition among medical practices. For many, that influence directly effects their ability to attract new patients. In addition, patient satisfaction is becoming a factor in healthcare reimbursements and compensation for employed physicians.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

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Online Reputation Management: Doctors and Dentists Guide to Fixing Bad Reviews

Online Reputation Management: Doctors and Dentists Guide to Fixing Bad Reviews | Online Reputation Management for Doctors | Scoop.it

The number of reviews for health care providers online is growing exponentially and at an accelerating pace. Betting against this trend is foolish, yet managing your reputation online can be a time-consuming task. And once effective cease & desist letters to remove misleading or false reviews can receive large amounts of negative publicity from online newspapers and avid defenders of CDA 230 of the Communications Decency Act – which holds harmless those companies hosting such
user generated content.


If you search Google for your name you will see the following:

  • Your own website (hopefully).
  • Various review sites such as Insider Pages, Dr. Oogle, Yelp and others.
  • Search directories happily capturing traffic on searches for your name.


Review sites and search directories are trying to sell advertisements based upon people searching for objective reviews on your practice and others offering the same service. That means your current patients looking up your phone number or address in Google are blasted with ads for potentially negative reviews and ads from competing practices in your immediate neighborhood (Google is getting very good at Geo-Targeting down to the zip code).


A more alarming situation is if a review site has one or more bad reviews visible associated with your practice.


Many private practitioners are under the assumption that the web traffic they get is from searches for keywords such as “Dentist San Francisco, Ca” (Broad Keywords) by examination you will you’re your name (Brand Keywords) being actively and regularly searched by your current patients base and potential patients.


If you have patients, chances they ARE or will be talking about you on the Web.


You cannot really 100% stop bad reviews on review sites but you can execute a strategy to defend yourself and voice your own perspectives as balance, hopefully a dominant perspective that is the primary “voice” of your name & brand online. The irony is that private practices have been toiling for years (some decades) to care for their patients, having collected numerous Thank You letters and cards.

So, What Can You Do?

Ideally, this is handled by having hundreds of pages that you control that Google can find under a search for your name.


Do this by creating a Blog. Blogs are cheap to build and easy to maintain. Search Engines also love the dynamic nature of a Blog – when’s the last time you added new content to your website as is required now of competitive keyword markets on Google? Chances are, a low-cost Blog will eventually out-rank your static website (and many others) over time. Best of all, you’ll show your community and your patients (as well as future patients) that you care enough to have a voice online and adopt new technologies.


A blog offers a great avenue to pass on details about your practice such as new equipment you spent so much to get or new skills you or your staff have attained.


Transcribe your patients’ testimonials online and on your Blog. And add functionality on your Blog where your patients – if they have a gripe – can come to you first. Because if they have no alternative but to go onto another site – that negative review (even if the patient was having a very bad day) can be permanent!


Every page on a blog can be set up to be visible to the various searches on your name to where it can in time produce hundreds of potential pages that can be found under a search for your name.

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The Fundamental Challenge of Building a Healthcare-Provider Focused Startup

The Fundamental Challenge of Building a Healthcare-Provider Focused Startup | Online Reputation Management for Doctors | Scoop.it

Over the past few years, the government imposed copious regulations on healthcare providers, most of which are supposed to reduce costs, improve access to care, and consumerize the patient experience. Prior to 2009, the federal government was far less involved in driving the national healthcare agenda, and thus provider IT budgets, innovation, and research and development agendas among healthcare IT vendors.

This is, in theory (and according to the government), a good idea. Prior to the introduction of the HITECH act in 2009, IT adoption in healthcare was abysmal. The government has most certainly succeeded in driving IT adoption in the name of the triple aim. But this has two key side effects that directly impact the rate at which innovation can be introduced into the healthcare provider community.

The first side effect of government-driven innovation is that all of the vendors are building the exact same features and functions to adhere to the government requirements. This is the exact antithesis of capitalism, which is designed to allow companies to innovate on their own terms; right now, every healthcare IT vendor is innovating on the government’s terms. This is massively inefficient at a macroeconomic level, and stifles experimentation and innovation, which is ultimately bad for providers and patients.

But the second side effect is actually much more nuanced and profound. Because the federal government is driving an aggressive health IT adoption schedule, healthcare providers aren’t experimenting as much as they otherwise would. Today, the greatest bottleneck to providers embarking on a new project is not money, brain power, or infrastructure. Rather, providers are limited in their ability to adopt new technologies by their bandwidth to absorb change. It is simply not possible to undertake more than a handful of initiatives at one time; management can’t coordinate the projects, IT can’t prepare the infrastructure, and the staff can’t adjust workflows or attend training rapidly enough while caring for patients.

As the government drives change, they are literally eating up providers’ ability to innovate on any terms other than the government’s. Prominent CIOs like John Halamka from BIDMC have articulated the challenge of keeping up with government mandates, and the need to actually set aside resources to innovate outside of government mandates.

Thus is the problem with health IT entrepreneurship today. Solving painful economic or patient-safety problems is simply not top of mind for CIOs, even if these initiatives broadly align with accountable care models. They are focused on what the government has told them to focus on, and not much else. Obviously, existing healthcare IT vendors are tackling the government mandates; it’s unlikely an under-capitalized startup without brand recognition can beat the legacy vendors when the basis of competition is so clear: do what the government tells you. Startups thrive when they can asymmetrically compete with legacy incumbents.

Google beat Microsoft by recognizing search was more important than the operating system; Apple beat Microsoft by recognizing mobile was more important than the desktop; SalesForce beat Oracle and SAP because they recognized the benefits of the cloud over on-premise deployments; Voalte is challenging Vocera because they recognized the power of the smartphone long before Vocera did. There are countless examples in and out of healthcare. Startups win when they compete on new, asymmetric terms. Startups never win by going head to head with the incumbent.

We are in an era of change in healthcare. It’s obvious that risk based models will become the dominant care delivery model, and this is creating enormous opportunity for startups to enter the space. Unfortunately, the government is largely dictating the scope and themes of risk-based care delivery, which is many ways actually stifling innovation.

Thus is the problem for health IT entrepreneurship today. Despite all of the ongoing change in healthcare, it’s actually harder than ever before to change healthcare delivery things as a startup. There is simply not enough attention of bandwidth to go around. When CIOs have strict project schedules that stretch out 18 months, how can startups break in? Startups can’t survive 18 month cycles.

Thus the is paradox of innovation: the more of it you’re told to innovate, the less you can actually innovate.


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Simple Steps to Set Up A Medical Practice YouTube Account

Simple Steps to Set Up A Medical Practice YouTube Account | Online Reputation Management for Doctors | Scoop.it

Social media is one of the most cost-effective marketing tools available to independent practices. Facebook, Twitter, and Google+ all allow small practices to engage with patients, outside of the office setting and share useful tips, updates, and practice insights. While these channels are vital to your practice’s marketing efforts, there is one more social media outlet that you should not overlook, YouTube.

With YouTube, your practice can post procedure videos, before and after videos, a series of videos with health information, a “Meet Your Doctor” clip, and more. And, with more than 1 billion people visiting YouTube each month globally, it is easy to see how using this social media powerhouse can help you grow your independent practice, increase patient visits, and generate practice awareness. Since YouTube is part of Google, set up is easy and very similar to setting up your other Google social sites.

If you already have a Google+ account for your independent practice, follow these three simple steps and you will have a YouTube business account to help you connect with patients using the power of video: 


Step # 1 – Using Your Google Account
Go to YouTube and click “Sign In” in the upper right corner. Make sure to sign in using the information you set up for your practice’s Google+ page. Next, click “My Channel” on the left-hand side of the screen. A box will pop up showing “Use YouTube As”. Make sure your information is correct and click “Create Channel”.

Step # 2 – Automation Makes It Easy
Since you signed in through your Google+ account, Google automatically transfers all of your practice’s information to your YouTube channel.

Step # 3 – Verification
Now that your YouTube channel is set up, the final step is verification. Click “Channel” on the left-hand side of your screen and then “Status and Features”. Next to your profile picture you will see a button that says “Verify”. Click it and choose whether to verify via phone or text. Once YouTube is assured that you are not a robot, you will be free to start posting videos for your practice.

If you have not set up a Google account for your practice yet, use the following steps to get started on your medical practice YouTube:

Step # 1 – Getting a Google Account
Your first step is to go to YouTube and click “Sign In” on the upper right. Next click “New to YouTube? Create an account”. You will then be prompted to fill in the blanks to create a new Google account. Remember, since your YouTube channel will be used for your practice, it is best not to use a personal Google account to set it up. Instead, use a separate Google account created for your business and a sign-in that you feel comfortable sharing with your staff members who will be posting your videos.

Step # 2 – Confirmation
Google will send you an email to confirm your account. Follow the link provided and then move to the next step.

Step # 3 – Your Username
In this step, you will choose your username for your practice’s YouTube account. Ideally, this will be your practice name. However, if it is already taken, get creative. You can add the name of the city you are in to your username or even its initials.

Step # 4 – Profile Set Up
This is actually a non-step. Since your profile will be linked to your Google account rather than a Google+ account, you can skip setting up the profile here.

Step # 5 – Channel Name
Now that your housekeeping is done, click “Back to YouTube” and click the “My Channel” link on the left-hand side of the page. A box will pop up showing “Use YouTube As”. Make sure that the name you have chosen is entered correctly and then click “Create Channel”.

Step # 6 – Verification
Just like in the verification section of step # 3 above, click “Channel” on the left-hand side of your screen and then “Status and Features”. You will see a button that says “Verify”. Click it, and choose whether to verify via phone or text. Once YouTube knows you are not a robot, you are ready to go.

Whichever way you choose to start your YouTube business account for your practice, you will be glad that you did. Engaging your existing and potential patients through video is a valuable tool in your practice’s growth. And, as an added benefit, YouTube can help you build your email list, allowing you to reach out to potential patients easier by letting you embed a sign-up form directly into your YouTube videos. Don’t wait any longer to put the power of video to work for your independent practice. Start setting up your YouTube account today.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

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Doctors can establish their online reputation in these 2 ways

Doctors can establish their online reputation in these 2 ways | Online Reputation Management for Doctors | Scoop.it

There are two ways that physicians can establish their online reputation. The first way is to use existing physician rating sites. What physician rating sites will do is create a profile page of every single doctor in the United States. This profile will have your name, your contact information, your board certification status, your hospital affiliation, and, of course, some of them allow patients to rate doctors online.

These pages are backed my companies who are experts in search engine optimization, SEO. (That’s the science of ranking high on Google.) Unless you already have a prominent online presence, these pages that get ranked high when your name is Googled can be patients’ first impression of you online. It’s important to go on these sites, claim your profile, make sure that it information is accurate.

A second way to establish your online reputation is to create content about yourself on the web. If you look at a sample Google results page, there are studies showing where readers click on that page.


About a third of readers will click on the very first result. Another third will click on the second or third result. Fewer than 10 percent of readers will even go on to the second page of results, so it’s important to control those top listings of Google when your name is searched for.

We need tools that are powerful in the eyes of Google and allow us to create content about ourselves online. Today, we’re in luck because we have those tools available to us. They are social media platforms: blogs, Facebook, Twitter, LinkedIn, YouTube. They get ranked high in Google search engines and give us the flexibility to create content about ourselves online.


Defining ourselves online with social media is the most powerful way to establish our online reputation.

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An Inside Look at What’s Trending in the New Healthcare

An Inside Look at What’s Trending in the New Healthcare | Online Reputation Management for Doctors | Scoop.it

Every year, B. E. Smith, a Lenexa, Ks.-based healthcare executive search firm,  analyzes its surveys of more than 300 healthcare leaders, and partners with the American Hospital Association (AHA) on an environmental scan that reflects upon the most crucial trends expected to impact healthcare leaders through the new year and beyond.

The 2015 Healthcare Trends white paper identifies nine trends that span a range from institutional realignments, new competitive forces, patient demands, population health implications, and workforce development and engagement needs. Through all of this, B. E. Smith executives say that one point stands clear—the current environment, in all of its complexity, stands to greatly impact leadership planning, strategies and technologies to adapt to this ever-evolving landscape.

Recently, HCI Associate Editor Rajiv Leventhal spoke with Laura Musfeldt, vice president of senior executive search, and Mick Ruel, vice president of executive search about the white paper, and the IT and policy-related trends that will affect patient care organizations nationwide as they move forward in the new healthcare. Below are excerpts from those interviews.

What were the most significant  trends you found related to IT and policy?

Mick Ruel: What I found most significant is how technology and technical solutions are being tied more into clinical results, as well as the drive for better results and better quality outcomes. Things will vary from organization to organization, but the trend is utilizing the data. Healthcare has always done a great job of collecting data, so now what do we do with that to help drive towards better clinical outcomes?

Laura Musfeldt: In addition to that, when you think of federal policy, we have had the Health Insurance Portability and Accountability Act (HIPAA) in place long enough now that we really can ensure privacy for patients. That will allow us to move forward with having a direct dialogue, as you can log into a portal and ask a question and get a response back. We have advanced enough to be able to do that. We can measure quality outcomes, and that’s driving things from a reimbursement perspective. Those organizations that have good data on what their outcomes are will be in a stronger position as they negotiate with payers. It’s a win-win for everyone.

Ruel: Yes, you’re seeing more healthcare leadership with the change in reimbursement models—leadership has had to take a key role in developing policy in helping the organization overall in the new reimbursement model.

How are organizations doing a better job of “utilizing the data”?

Ruel: You have clinicians who have taken the lead in understanding the data and applying that back to generate better outcomes. Physicians are getting more involved in that, rather than telling them what the scorecard is afterwards, which is what used to happen. Then they started using that data to make decisions proactively in advance for better outcomes. That’s been the trend until recently, and now you’re starting to see healthcare leaders get involved because of the way they’re going to get paid and the way revenue is going to be generated. They’re taking the key role. You had scorecards that told them how they played and what they had done, and now they’re using that to drive how they do things before they get involved in decision-making clinically.

How are providers reacting to the shift to a value-based healthcare, when they’re still getting paid in a fee-for-service model?

Ruel: What I have seen from our clients is that even if they are being reimbursed that way, they’re being proactive, knowing that the landscape will change. Steps are being taken now to make that transition. Dollars are to be had even now, if you can provide outcomes-based service, or avoid service with population health.  That’s probably the biggest key and change. Smaller organizations that can be nimble are doing that sooner, while larger health systems are looking for ways to reduce expenses in preparation for lower reimbursement.

Musfeldt: I do quite a bit of work with physician leaders, and every one that I talk to is really paying attention to evidence-based medicine. Decisions are being made by that collective database that tells us, for example, when is the right time to give that antibiotic to the patient before he/she goes to surgery? They know that, but now they can put mechanisms in to ensure that it happens. They might not all be at risk now, though their thinking is in line with that.


So you aren’t seeing pushback from providers?

Musfeldt: I’m not sensing that, because these are savvy, smart leaders, who understand the risk factor. That’s increasing every day—physicians will be on risk-based reimbursement just like the hospital is. So if they don’t follow evidence-based recommendations, they will be the outlier. They don’t want that, they want to hit it right every time. I don’t see pushback.

How are mergers and acquisitions affecting the landscape?

Ruel: I don’t know if they’re affecting things, but you are seeing the fear of a smaller reimbursement coming, so how do we streamline and become more efficient? I’m working with some independent hospitals, and they would like to stay independent, but as much as they want to, there has to be some relationship and affiliation by their choice or not. So I don’t know if M&As are affecting the landscape, as much as the landscape as allowing more of that to happen.

What are the biggest concerns of healthcare organizations as we move forward?

Ruel: The uncertainty about the future is the biggest thing I’m seeing from my clients in terms of fear. We know what’s happening, where it’s all going, but how will it impact us? How will we be reimbursed, will we remain independent? That’s what I am hearing. Having to deal with all of those things and not knowing how it will affect the way they do business today is the biggest challenge.

What key pieces of advice would you offer healthcare organizations as they forge ahead in 2015?

Musfeldt: This is where leadership comes in—a strong leader will anticipate and develop the next generation plan. The most successful ones are the ones investing in IT leadership, and that includes physicians being part of that decision making at the high end.

Ruel: You better embrace the change and have the leadership to adjust to the changing landscape. Physician engagement is getting there, but it’s not where it needs to be. It’s all about clinicians, in a broader sense, how they tie in technology, and finance into deliverables to patients. That’s the key moving forward. Leaders that embrace that get it. We’re seeing more turnover in the CFO role, and we’re seeing the CIO role evolve into more of a strategist with the organization, rather than providing technology like they traditionally have. I can’t talk enough clients into creating a CMIO position, I think its critical. They better find a physician champ that supports and understand technology.


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3 Things Doctors Can Do to Connect With Patients

3 Things Doctors Can Do to Connect With Patients | Online Reputation Management for Doctors | Scoop.it

Patients have been coming into my office for several years telling me that they looked me up on the Internet and that I have great reviews. I always dismissed these comments, as I knew that these reviews were influenced by many factors and not necessarily accurate. Plus, the reviews were favorable so I gave it little thought. Eventually, I took the opportunity to Google myself and was amused by much of what I read. Patients often made strong statements about me without much evidence. Again, it was largely complimentary so I let things be.

Over time, it dawned on me that virtually every patient was looking me up. I went back to the Internet and tried to picture what I would think if I were a patient looking me up. I realized I was passively being defined, as opposed to actively defining my own image -- and the method of others defining me was often incomplete and arbitrary.

I decided to launch my own website so I could define my online image. I wanted to project what I believe in, and how I practice medicine so that patients who research me can more accurately see if my philosophy truly resonates with theirs.

Of course, it's not so easy. Just putting something out there doesn't assure that it will be what patients find when they search. More importantly, it got me thinking about the doctor/patient relationship. It is clear that patients want to connect with their doctors. Doctors, however, seem more ambivalent about making such a connection. To some doctors, it is as if forming a connection will somehow undermine the traditional relationship which is best kept as formal, paternalistic, and standoffish. We are running our practices the same way they were run 30 years ago. This is a terrible mistake.

I believe I can gain more by giving, learn more by listening, and influence more by connecting.

1. Doctors should focus on connecting with patients.
The world has changed. Most other businesses have changed. Every physician should have his or her own website which patients can easily access. If the physician boldly puts his or her personality and philosophy out there for scrutiny, there will be some who like what they see and some who don't, but the patients who make appointments and ultimately come in to the office will have more productive experiences.

2. Doctors should provide content.
Consumers want content when they do research. Consumers of health care are no different. The best way to advertise is not to yell about how great you are, but simply, to teach. Patients are attracted to content, and particularly, to how the content is presented. You don't have to tell consumers of your value, when you can provide them with content of value.

3. Doctors should embrace social media.
Most doctors pride themselves in getting patients from word-of-mouth. This has always been considered the most desirable method of growing a practice. But word-of-mouth is not as useful as it has been traditionally considered.

Think about researching a restaurant. What is more likely to draw you to a particular restaurant: hearing from several arbitrary people that it is great or not only hearing from these several arbitrary people, but hearing from some specific people who have a track record of making good suggestions about restaurants and also having access to the menu, the restaurant's philosophy on cleanliness and the rigor with which food is selected and procured?

Social media is more than simple word-of-mouth. It enables patients to access meaningful opinions, and then make informed decisions about doctors' practices. Social media gives physicians the opportunity to help empower patients. If a doctor does not embrace this burgeoning technology, his or her prospective patients will end up elsewhere.


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