Doctors can Gain Confidence via Online Marketing | Online Reputation Management for Doctors | Scoop.it

Whenever I come across a new doctor nowadays, I make it a point to know more by Googling about him. And not just me, everyone tends to do it. This is THE trend! As a result, it is no longer enough for a doctor to open a dispensary and start his practice in order to become trustworthy and medically acceptable.


Healthcare technology has become a huge thing – merging the two sectors makes it easier to get loads of useful health information as well as recognize the caregiver in depth. Therefore, a doctor can gain an enormous amount of confidence if he takes out a little time for online marketing. After all, who would not want to consult a doctor who is also a Thought Leader of his domain?

Becoming a Thought Leader

A thought leader is not an inventor of new things. He is someone who creates something distinctive from the already existing and gives a different angle to an old story. For a doctor to be a thought leader, he needs to showcase his medical expertise and skills with his community.

And the best way to do it is by creating a personal blog site. However, there is no hardbound rule to post blogs only about health tips and remedies. The very purpose of a personal blog is to talk about personal opinions and experiences. As an industry expert, it is natural for a doctor to have come across a variety of patients and their unique cases. A doctor, via his blog posts, should educate and advice his readers… and if a patient gets help from a post, then he becomes a patient for life.


Another great place for a doctor to become a thought leader is Quora. This Q&A website attracts millions of people from various fields, including doctors. Create an account on Quora, and follow other industry experts and join relevant topics. And you have a question related to medicine, pitch it hard. Let others see and give their answers. In short, you get to create and be a part of a thought-provoking, virtual brainstorming session.

Becoming a Smart Social Player

The more active someone is on social channels, the more likely he is to get noticed and followed. And with more followers at the helm, a shared post becomes more probable in getting visited, read and shared. Even doctors know about the truth in this statement.

But the problem is: how to get followers in the first place? After a doctor has opened an account (with the name of the blog, of course) in popular social channels, he can join relevant ‘Groups’ and share his posts and start discussions. Facebook and LinkedIn have the ‘Group’ section which are effective mediums to engage with like-minded people and make them aware of the blog’s existence. Google Plus also offers something similar called ‘Communities’… and all these 3 together can be a great starting point.

Another thing that can boost the visibility of a blog post in social channels is Hashtag Engine Optimization ( or HEO), as HEO has been found to yield more immediate results than Search Engine Optimization. Instead of using hashtags casually, doctors should use them in accordance to the title of the blog post or something relevant to it. In this way, it will instantly reach people looking for results with those exact hashtags. Leaving out LinkedIn, the best places to use hashtags are Facebook, Google Plus, Twitter, Instagram and Pinterest.

Becoming a Voracious Reader

There is no end when it comes to learning new stuff, especially in the field of medicine where something or the other is getting introduced every day. The more a doctor reads, the more he knows; and the more he knows, more are his chances to come up with unique and interesting ideas.

A great place to read about healthcare technology or both the fields separately is Scoop.it. It is a content curation website where people curate interesting content from the Web and share it. If a doctor can open an account on this website, it will not only be a great platform to make people aware of your blog posts but also stumble upon interesting industry updates every now and then.

Healthcare Technology: Making Doctors more Important

Say for example, I’ve been suffering for a few weeks and a friend has suggested me the name of a doctor. In the age of Smartphones and Tablets, it is pretty instinctive for me to know more about the doctor before I pay a visit. So when I end up Googling his name, I get to see the expert opinions on his blog posts. Naturally, I will be forced to trust and consult someone so knowledgeable.

This is exactly how a brain works… and doctors need to act smart and use the weapons properly. And with this growing connection, maybe someday this world will get to be a disease-free place.