Online Reputation Management for Doctors
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Online Reputation Management for Doctors
Curated and Written Articles to help Physicians and Other Healthcare Providers manage reputation online. Tips on Social media, SEO, Online Review Managements and Medical Websites
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How to promote health-related products with digital marketing

How to promote health-related products with digital marketing | Online Reputation Management for Doctors | Scoop.it

1. Purchase paid search advertising

Paid search advertising is a form of digital marketing in which you purchase ads for search engines like Google, Bing, and Yahoo.

 

Google AdWords is the most popular paid search platform, most likely because Google enjoys close to 93 percent of search engine traffic, according to Statcounter.

 

There are a number of reasons to consider paid search advertising to promote health-related products.

 

First, your practice has an equal opportunity to rank for highly competitive keywords. This is unlike organic rankings, which take into account a number of website factors like page speed and mobile-friendliness.

 

With paid search advertising, the highest bidder always wins the top spot.

 

Another reason to consider this form of digital marketing is that paid search ads bypass the waiting period that often accompanies achieving a high organic ranking.

 

This means you benefit from instant visibility. Better visibility means your product will receive more clicks, your healthcare website will see more traffic, and your product sales will likely increase.

 

A third reason to consider paid search advertising is that it allows for uber precise audience targeting, which ultimately helps you reach your ideal patients.

 

In Google Adwords, for example, you can target demographics such as gender, age, and household income. You can also exclude demographics if you know certain audiences would not be interested in a particular product.

2. Publish product-centric blog posts

Blogging is a digital marketing tactic that’s proven to boost organic search rankings and increase healthcare website traffic over time. This is because search engines like Google regularly crawl websites for new content.

 

When you publish blog posts about your products, search engines surmise that your practice is an authority on those products, and they feel confident sending searchers to your site.

 

According to HubSpot, companies that blog receive 55 percent more visitors than companies that do not blog.

 

Additionally, blogging can help position your practice as the go-to place for particular products in your area.

 

Blogging also allows you to go into greater detail about your products — detail you might not be able to provide via a product page located elsewhere on your healthcare website. Plus, with blog posts, you can offer a different perspective on products, whether that’s a product review or comparison.

3. Discuss products on social media

Social media is an ideal digital marketing platform to promote out-of-pocket products. One reason is because social media is widely used and regularly accessed.

 

According to the Pew Research Center, 73 percent of U.S. adults use YouTube, 69 percent use Facebook, and 37 percent use Instagram. Fifty-one percent of YouTube users, 74 percent of Facebook users, and 63 percent of Instagram users access the sites at least once per day.

 

Another reason to use social media for healthcare marketing is that people actually want to consume the content healthcare practices share.

 

According to a survey by the American Osteopathic Association, two-out-of-five adults said they already are or would like to follow their healthcare providers on social media.

 

And according to a PwC report, 61 percent of people are likely to trust information posted by healthcare providers.

 

To ensure people are seeing your product posts, you can invest in sponsored content. Similar to paid search advertising, sponsored content allows you to target highly specific audiences.

 

On Facebook, for example, you can specify demographics like gender, age, and location as well as interests and behaviors. According to Sprout Social, 65 percent of people who engage with a social media advertisement will click through to learn more about the topic at hand.

4. Send marketing emails to patients

Although many healthcare practices exclusively focus on attracting new patients, marketing to current patients is also worthwhile. According to RJMetrics, 68 percent of customers won’t make a second purchase.

 

But, if you can get people to make a second purchase, 53 percent of them will make a third. With each successive purchase, the likelihood of them coming back increases.

 

Email marketing is a tried-and-true digital marketing tactic for getting patients to make first, second, and third purchases (and so on). Not only do 97 percent of people with a personal email address check their accounts at least once every day, according to the Direct Marketing Association (DMA), but nearly six in 10 people say they prefer email communications from brands above any other channel.

 

Also, email marketing is proven to influence people’s behavior. According to the DMA, 40 percent of people say they would click on a link in the email if they found the email “interesting.” An additional 27 percent of people said they would be likely to go to the company’s website, just not directly from the email.

 

Display signage and other in-office promotions will always be important for selling health-related products. However, if you want to reach people beyond those coming into your office, you must branch out into digital marketing. 

Technical Dr. Inc.'s insight:
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inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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5 holiday healthcare marketing mistakes practices must avoid

5 holiday healthcare marketing mistakes practices must avoid | Online Reputation Management for Doctors | Scoop.it

1. Not marketing your practice during the holidays

If you associate the holiday season with a lower patient volume, you may think healthcare marketing is less important this time of year. But choosing not to market your practice is perhaps the biggest healthcare marketing mistake of all.

 

By not marketing your practice, you’re counting yourself out of the decision-making process for those patients who are seeking care. A successful healthcare marketing strategy can also help you mitigate against a slower season for your practice.

 

You’ve also missed the opportunity to incorporate creative campaigns and content topics into your healthcare marketing ideas. Timely and relevant content can make your campaigns more effective because you’re providing your patients with the information they find useful. Campaigns and blog posts that are tied to a specific event like a holiday are also more likely to be shared with others, so the right content can help you reach more people.

 

Plus, even if fewer new patients are coming into your practice this season, the holidays present an opportunity to use healthcare marketing to reach and retain your current patients, to wish them well, and to thank them for being loyal to your practice.

2. Thinking there’s less interest in health toward the end of the year

The holiday season may have its share of parties and late nights, but it would be a mistake to think there’s a lack of interest in health this time of year. On the contrary, during moments where people may be indulging more, there can be a heightened awareness of healthy habits. 

 

New Year’s resolutions, for example, are often tied to health and productivity goals. According to Branded, one out of four people said they would make a resolution in 2019, and 65 percent of people said resolutions are always or sometimes an effective way to break or curb bad habits.

 

Plus, because people are more likely to have hit their deductibles toward the end of the year, they might seek care when they can minimize their individual costs. An analysis by athenahealth shows a rise in patient appointments toward the end of the year among commercially-insured patients.

 

Try a healthcare marketing campaign that targets your commercially-insured patients and reminds them of end-of-the-year care deadlines.

3. Not being inclusive in messaging

When planning your holiday healthcare marketing strategy, it’s important to create messaging and content that is inclusive of everyone. Patients celebrate many holidays toward the end of the year depending on their culture or religion, and you may risk alienating some by only focusing on a single holiday.

 

Being inclusive with your healthcare marketing allows you to reach more people and is especially important to younger patients. According to Accenture, Millennials are more likely to choose one brand over another if that brand demonstrates inclusion and diversity in terms of its promotions and offers. This was cited by almost 70 percent of all Millennials.

4. Not updating your website and web profiles

The holidays often mean changing schedules for both patients and healthcare providers alike. If you have special holiday hours, make sure that communicating them to current and prospective customers is at the top of your healthcare marketing strategy this year. This gives patients the transparency they need to book an appointment.

 

An accurate and prominent web presence is an essential component of your healthcare marketing strategy, and this is even more important during the holidays when you may have less time to field questions.

 

Update your hours wherever they exist online, including your website and web profiles. You may also want to include your holiday hours in an email to your patient list well in advance, so they can make the proper arrangements.

5. Waiting until the last minute

Do not wait until the week before major holidays to start your holiday healthcare marketing. Give your patients ample time to understand any changes to your schedule or promotional offers. This also gives you a chance to share important messages multiple times, so you can ensure more people see them.

 

Plus, if you’re offering holiday-related tips — like how to eat healthy during the holidays, how to best avoid getting sick while traveling, or how to stick to your New Year’s resolution — waiting too long may make your content less relevant to the audience you’re trying to reach. According to Yes Marketing, conversion rates for holiday-themed emails in November 2018 were double those sent in December, so getting an early start can mean better outcomes, especially if you’re selling gift ideas.

 

Healthcare marketing is a year-round effort. There’s always an opportunity to connect with your patients and make your practice stand out from all other care options.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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5 Ways to Get Higher Number of Walk-ins to Your Clinic

5 Ways to Get Higher Number of Walk-ins to Your Clinic | Online Reputation Management for Doctors | Scoop.it

Top Marketing Tips to Improve your Practice.

It is an incredible feeling to run your own practice, but it comes with its own stress. The pressure to generate more revenue, treat more patients and attain greater presence in your circles is really high. We understand what it means to keep thinking of innovative ways to popularize your practice and spread the word without being too much of a marketer.

 

While you already are doing great work, offering enhanced patient care, implementing all the right practices and marketing the traditional way, you also know that will not change much – it will not take you flying ahead to beat the competition as they are also doing the same, maybe even better.

We have been studying how some clinics are successfully able to attract more patients than others, and we have come up with 5 marketing tips for you.

1. Get Yourself on Various Directories

There are several service directories which showcase doctors and their services. From the traditional ones like Yellow Pages to the recent online directories like www.practo.com, www.desimd.com, www.doctorsdirectoryindia.com , and www.medindia.net, these handbooks list the details of your practices and what you have to offer. These websites are very popular and listing your practice on them with positive feedback from your patients will list you right at the top of any google search, which is what potential consumers do whenever they want to search for anything.

2. Use Social Media Well

The world is on social media. Facebook, Twitter, Instagram, LinkedIn and the likes are the virtual places where you can reach to create brand awareness with potential customers as well as attract good talent. Appearing on social newsfeeds often will go a long way in keeping you in the mind of the users. Interesting posts keep people interested. And people remember useful tips and their source.

3.Invest on Building a Network

Spend time meeting your colleagues and build a good rapport with them. Community meet-ups and events are some of the best places to build a strong professional network as well as to impress the community about your existence as a brand. These also present great situations for you to highlight your skills and achievements. Be ready to talk about your cases and the exemplary work you are doing.

4.Network with Allied Services Professionals

Do limit your networking only to your fraternity. Reach out to other healthcare professionals too. Complete medical care to patients does not only involve doctors. It involves other stakeholders – pharmacists, physiotherapists, counselors, pathologists and many others. Depending on your specialty, network with professionals in allied medical services and form a team – a mutually referring well-established team.

5.Develop Your Presence

Coming in the morning to your clinic, treating patients the whole day and going back home in the evening will develop your social presence. But this is an extremely slow process and might take many years for people to take notice of your practice. There are other avenues you could explore.

Write for your local newspapers, contribute articles to websites that provide content on your area of expertise, connect with your local radio and let them know that you are available for expert opinions or even call-in health shows or write for healthcare magazines. Basically, don’t wait for anyone to notice you and ask you for opinion or contribution. Step forward and offer. This will give you a lot of reach and of course patients too.

Implementing these steps will put you on the map and give a public presence to your practice. Further, streamlining your operations through automation will go a long way in enhancing patient care, allowing you to be recognized for your outstanding service.

Try these simple marketing tips and let us know what worked best for you.

 

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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Reputation Management Mistakes Doctors Should Avoid 

Reputation Management Mistakes Doctors Should Avoid  | Online Reputation Management for Doctors | Scoop.it

Reputation management is the necessity of time for your practice to flourish. Review sites and numerous people who browse the Internet for all solutions have made reputation a big deal for a practice to exist. Online reputation management of your practice now has a direct link with the number of potential patients visiting your practice and increase in revenue.

Not claiming practice

You can lose numerous potential patients if you have unclaimed profiles or listings. Searchers find you online with the hope of genuine information, so take care of duplicate Google My Business (GMB) listing and remember to claim your practice. Also, get your practice citation done on relevant websites for establishing a strong reputation in your locality.

Not asking for reviews

Every day you meet so many patients and provide treatment to cure their ailment. So, you need to request your happy patients, who thank you before leaving your practice, for a positive review online. This creates a better understanding of patients’ expectation and builds a stronger doctor-patient relationship. Writing reviews or feedback allows the patient to even share their concerns with physicians. You can even mail your patients for positive comments and post them on your practice website as testimonials. The more reviews you have for your practice on the web, the better will be Google’s ranking.

Posting fake reviews

Remember, not to post fake reviews. Just to get high ranking and a strong online reputation you cannot post false reviews. Requesting friends, family to write for your practice, bribing employees or patients and posting fake reviews can land your practice in trouble. Any such review spam once deducted by Google can hit your ranking and online reputation badly. You should regularly check the review sites to save yourself from such review spam. Different review platforms have a different process of claiming them.

Not thanking for Positive reviews

It is essential for your practice reputation to thank patients who take out time to post positive feedback about your practice without bothering for any personal gains. On receiving a thank message will make the reviewers delighted and cared. This will assure them of your services and the increased trust will help you get word-of-mouth marketing for your practice. When replying, stay simple and short. You can also ask them to use any of your new services but never get swayed in emotion and disclose private health information of your patients.

Ignoring negative reviews

Another mistake is ignoring or deleting negative reviews. Receiving such a comment is very normal because to err is human. Removing a negative comment is a big mistake that can spoil your online reputation. Instead of taking it personally, you first need to check if it is not a review spam. Secondly, check the reviewers’ concern. Thirdly, thank the reviewer for posting feedback and assure for improvement. These steps can turn a negative reviewer into a positive one. Communication is a bridge of solution for most problems, so don’t lose this opportunity of increasing your patient base and delighting every patient.

No personalization

Another factor affecting your online reputation is not personalizing your marketing and services. You need to engage with patients on a personal level to make them comfortable. In addition to relying on reviews, you should send personalized emails. An automated response can demotivate people. Respect your patients and send them messages that improve your brand image.

Not monitoring activities

In addition to the above-mentioned practices, you need to monitor the outcome to maintain a strong online image of your practice. This online image helps you attract potential patients and increase the revenue from your practice. If you cannot find the time or manage your online reputation, take help from agencies such as myPracticeReputation. Tying up with an inexperienced and inefficient agency can degrade your reputation. Agency should be dedicated and well-versed in healthcare marketing.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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Use dental marketing to build trust with prospective patients

Use dental marketing to build trust with prospective patients | Online Reputation Management for Doctors | Scoop.it

Dental marketing strategies that build trust

1. Demonstrate reliability with consistent online directory information

Most consumers (80 percent) lose trust in a local business if they see incorrect or inconsistent contact information or business names online, according to BrightLocal. Furthermore, most people blame the local business, not the directory, for the error. 

 

Obviously, online directories play a huge role in dentistry marketing. If you haven’t claimed your listings on popular directories like Google My Business, it’s time to do so.

 

Being in control of your directory profiles will allow you to ensure your business information is accurate. This will avoid confusion that can turn prospective patients away from your practice.

2. Highlight the human side of your dental practice

There were 199,486 dentists working in the field in the U.S. as of 2018, according to the American Dental Association. Finding the right dentist is a very personal choice — and, clearly, patients have plenty of options.

 

Your dentist marketing should make patients feel comfortable with your practice. Humanize it by sharing photos and videos of dentists, hygienists, and practice staff on your website, directory listings, and social media.

 

Additionally, show prospective patients they’re in good hands by highlighting your credentials on all web properties and directory profiles. Your expertise will put them at ease because they’ll feel confident you know what you’re doing.

3. Prioritize dentist reputation management

Three-quarters of people (74.6 percent) have looked online to find more information about a doctor, dentist, or medical care, according to PatientPop. About the same amount (76 percent) trust online reviews as much as personal recommendations, according to BrightLocal.

 

Take control of your dentist reputation management by integrating it into your marketing plan. Continuously ask current patients for their honest feedback by sending automated patient satisfaction surveys.

 

Feature positive reviews on your dental website, and respond to negative public feedback where appropriate. This is key because people won’t necessarily hold negative feedback against you if you try to make it right.

 

For example, 97 percent of consumers read local businesses’ responses to reviews, according to BrightLocal. This means prospective patients would almost definitely be reading your side of the story, lessening the impact of any negative reviews.

4. Share real patient stories

More than half of people (56 percent) trust brands based on their customer experience, according to Edelman. Since you haven’t treated prospective patients yet, learning about those you have can build trust.

 

For example, you might feature before-and-after photos of cosmetic procedures — i.e. teeth whitening, veneers, gum reshaping, etc. — on your website and social media. With patients’ written permission, you can also write about their dental transformations on social media or blog posts on your website.

 

This is a great dental marketing strategy because it helps prospective patients envision what you could do for them.

5. Educate and inform

Prospective patients want to ensure their new dentist knows what they’re doing. Presenting yourself as an authority in your branch of dentistry will put your knowledge on display.

 

Dental marketing ideas might include writing blog posts to explain cutting-edge techniques or sharing the steps involved with common patient procedures. This shows prospective patients you’re fully engaged and know exactly what you’re doing.

 

Prospective patients won’t trust their dental health to just anyone. Thoughtful dental marketing can allow you to connect with people and show them they’re in good hands at your practice.

Technical Dr. Inc.'s insight:
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inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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Healthcare email marketing best practices for doctors

Healthcare email marketing best practices for doctors | Online Reputation Management for Doctors | Scoop.it

Think email marketing isn’t an effective way to connect with patients? Think again. The number of active email accounts worldwide has soared from 4.1 billion in 2014 to an expected 5.6 billion by the end of 2019, according to Statista.

 

Furthermore, consumers spend an average of 2.5 hours checking personal email each weekday, according to the Adobe 2018 Consumer Email Survey.

 

When properly executed, email is a valuable component of a healthcare marketing strategy. Read on for 10 healthcare email marketing best practices so you can effectively reach patients.

1. Say no to spam

On average, 24.16 percent of emails are delivered to spam folders on a monthly basis, according to a study of 55 organizations conducted by EveryAction. Unfortunately, your healthcare marketing emails can land in spam folders, even if patients signed up to receive them.

A few tips to bypass the spam filter include:

  • Avoiding spam words and phrases such as “100% free,” “best price,” “promise,” and “save.”
  • Building your own email list instead of working with an outside party.
  • Properly authenticating your emails, so inbox providers know you’re legitimate.
  • Cleaning up your email list on a regular basis because ignored emails lower your engagement rate, jeopardizing your standing with internet service providers.
  • Including a double opt-in because patients who want to be subscribed will boost your engagement and delivery rates.
  • Creating a preference center, where patients can decide what type of content they want to receive from you and how often.

2. Hit the right frequency

The most preferred mode by far, 50 percent of people prefer to communicate with brands by email, according to the Adobe survey. However, 45 percent said sending emails too often is the number one reason they unsubscribe from mailing lists.

 

You don’t want to overload inboxes, but reaching out too infrequently can also hurt your cause. There isn’t a one-size-fits-all formula, so take the time to figure out what works for your healthcare practice.

 

More than just a way to avoid spam, including a preference center — as noted above — is an easy way to ensure patients receive an optimal amount of emails.

3. Use segmenting

More than one-quarter of people (27 percent) want emails personalized to their interests, according to the Adobe survey. Every email campaign you create won’t apply to every patient on your list, so use segmenting to tailor messages to the correct audience.

 

For example, a dentist might send emails that include a discount on Zoom! teeth whitening to patients who have used at-home whitening strips, because the dentist knows these patients want whiter teeth but might be reluctant to pay high prices. The dentist wouldn’t send the discount to patients who have recently undergone Zoom! teeth whitening because these patients are willing to pay full price for the service.

 

Keeping patients informed on topics they’re interested in will boost your engagement rates.

4. Create different types of campaigns

Email marketing can take many different forms. An email campaign can provide educational messaging (i.e. summer skincare tips), promotional messaging (i.e. six Botox sessions for the price of five), seasonal greetings (i.e. Happy New Year!), or even be in the form of a monthly newsletter.

 

Serving up different types of content will engage and inform patients, keeping them interested in your emails.

5. Monitor the metrics

Patients might receive your emails, but that doesn’t mean they’re reading them. In fact, medical, dental, and healthcare emails have a 21.09 percent open rate and a 2.25 percent click rate, according to MailChimp.

 

Carefully monitoring key metrics like open rate, click rate, and bounce rate will allow you to know what’s working and what isn’t. After reviewing, you’ll be able to adjust your message accordingly.

6. Write an engaging subject line

The number of emails sent per day is expected to rise from 269 billion in 2017 to 347.3 billion in 2023, according to Statista. Clearly, your patients’ inboxes are filled with emails, so your subject line needs to stand out.

 

PatientPop advises keeping your subject line short, including your practice name, and avoiding “reminder” language (i.e. Remember to schedule your annual appointment).

7. Don’t forget to proofread

Plenty of factors go into a successful healthcare email marketing campaign, but none are as important as content. Spelling errors and poor grammar reflect poorly on your practice and make it hard for patients to take the message seriously.

 

Email content should be proofread by the person who wrote it, but don’t stop there. At least one other set of eyes needs to review it because it can be difficult for the author to spot mistakes since they’re so close to the content.

8. Include a call-to-action (CTA)

Nearly one-third of marketers (30 percent) cite email marketing and marketing automation as the digital marketing channel with the highest return on investment (ROI), according to Statista. Take advantage of this by crafting email content that incites patients to take action.

 

PatientPop recommends including call-to-action buttons such as “Book Online” or “Schedule Appointment.”

9. Time it right

In life and in email marketing, timing is everything. You could send the most engaging email patients will receive all day, but if it arrives in their inbox at the wrong time, it might not resonate.

 

Customarily, the best times to send emails are Tuesdays at 10 a.m. and Wednesdays at 2 p.m., according to PatientPop. Try sending your emails at these times and then check your open rates and click rates. Then, experiment with sending your emails at other times on other days to see how opens and clicks compare.

10. Get to the point

Your patients are busy people, so they don’t have time to read an email manifesto. Consequently, PatientPop advises keeping emails short and sweet. 

 

Short messages are also better for mobile. This is hugely important, considering 55 percent of email is opened on mobile devices, according to a study conducted by Return Path.

 

When properly executed, email marketing in healthcare is an effective way to keep in touch with patients and entice them to return to your practice — whether for checkups or other services.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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8 Effective Marketing Tips for Hospitals

8 Effective Marketing Tips for Hospitals | Online Reputation Management for Doctors | Scoop.it

Use these simple, cost-effective marketing tips for your hospital to make it the preferred choice for patients.

Hospital marketing is challenging to say the least. You can’t really inspire people to come to visit a hospital. You know they won’t. However, you need to increase your patient base to do justice to all the investments you have made on your hospital and subtly marketing your brand is the key. We share with you some tips that will help you create brand awareness with minimum investments.

8 Subtle Marketing Tips to Create Awareness about Your Hospital Brand.

1. Get A Responsive Website

The first thing most potential patients will try to do is go through your website (until and unless it is an emergency and your hospital happens to be the nearest) and find out as much about your hospital as possible, online. So don’t just build a website that displays information about your hospital and your team, but focuses on giving patients useful health information to take better care of themselves and their family. A good idea would be to talk about preventive care.

2. Use Social Media Well

The world is on social media. Facebook, Twitter, Instagram, LinkedIn, and the likes are the virtual places where you can reach to create brand awareness with potential customers as well as attract good talent. Appearing on social news feeds often will go a long way in keeping you in the mind of the users. Interesting posts keep people interested. And people remember useful tips and their source.

3. Don’t Underestimate the Power of SEO

You know your potential consumer is going to hit Google, right? When your potential patient searches for best healthcare practice you want your hospital’s website to pop up on the first page. That is what Search Engine Optimization (SEO) does. Get your web developer and content editor to focus on SEO keywords. Hire an SEO consultant, you do not need a full-time employee on your payroll for this.

4. Stress on Internal Marketing too

That’s right. Every employee of your hospital is your spokesperson. Get your HR Head to make the employee experience at your hospital great and get them talking good things about their hospital.

5. Give Patient a Chance to Say Wow

Branding is not what you tell your customers, it’s what they tell each other about you. Enhance patient care, and they are sure to remember it for a long time. Give them care and attention and they will speak for you. Get your Operations Head to work towards giving the patient an exceptional experience. Nothing works better than Word of Mouth.

6. Shoot Emails

Emails are effective. Get your IT team to maintain a subscriber email list and share helpful informative emails based on the patient’s illness. It tells your patients that you care for them even after they leave your hospital. Maintaining communication with useful, helpful and high-value information is key to building a good hospital brand.

7. Showcase

Get your good work out there as testimonials, videos, patient stories, etc. Post on your website, post, and re-post on social media show it on the LCDs in the hospital waiting areas. Talk about breakthrough treatments in interviews, conferences and public forums.

8. Automate your operations

The patient and the family is already stressed when they are in hospital. Make their experience simple and easy by using a reliable Hospital Information System (HIS). This will make a world of a difference in the experience right from registration to patient discharge. Another pain point for patients is the way hospitals manage health insurance claims and settlement. Using a robust revenue cycle management solution (RCM) would play an important role in taking the stress out of hospital insurance claims management.

Show your patients and the society in general that you care about their health and well-being and you really do not want them to reach a stage where they have to go to a hospital.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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Marketing Your Practice Online

Marketing Your Practice Online | Online Reputation Management for Doctors | Scoop.it

In previous years the conversation around marketing your medical practice centered on "Should I market my practice?" and "How much should I spend on marketing my practice?" Which then evolved into "Should I be online?" and "Is Facebook or social media really necessary to market my practice?"

Not anymore.


The conversation is now "How much time and money should I invest in online marketing?" It is now accepted that online marketing is not just an option for practices any longer; it is something they must do to attract new patients and stay competitive.


Determining cost


When determining a budget for your online marketing, it is best to start with the end in mind. Begin by looking at what your goals are for your online marketing program. I think it's best to frame them within short-term and long-term scenarios.

Here are some examples to get your creative wheels turning:

In 90 days, I would like to see an established and engaged audience of X number of people.

In 120 days, I would like to see my audience at X number, and receive X new patients per month from online efforts.

Once you have your goals set, you can determine the cost to achieve them. There are a number of factors to consider when determining the cost:


• Where does your ideal patient hang out?


Hint: Almost all practices should start with a website and Facebook.


• Who is managing the online effort — in-house vs. an outside firm?


There are many different levels of service available; from assistance with in-house efforts to complete outside management.


• What is the cost to reach your ideal patients?


Do you want to reach the 22-year-old diabetic patient in Boise, Idaho? You can, and often times for pennies. If you want to make your message more specific, it may cost a little more or less depending on the characteristics you seek.


• How will you stay in touch?


All of these variables, and many more, factor into what kind of investment you will need to make to reach the patients you want to see.

Compare these figures to what a single patient is worth to your practice to calculate how much time and money you should invest in online marketing efforts.


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