5 Ways to Manage Your Online Reputation | Online Reputation Management for Doctors | Scoop.it

Online Reputation Management for Doctors can be more crucial than  any other industry. In this information age reviews can make or break a practice. Follow these tips below and get the recommendations that match your skill set.


1)      Ask Your Happy Patients to Write a Review: Don’t be afraid to ask, because it certainly won’t hurt if your patient is leaving happy. Follow up with your patients – you can ask them directly for a review, or you can point them to a  website like healthgrades.com, vitals.com or ratemds.com


2)      Post Your Positive Reviews: In your office on a bulletin board, your website, blog and social media. The more attention you drive to the good, the less attention will be given to the poor.


3)      Google Yourself: Search for your name both for text and in images. Also, set up aGoogle Alert and you’ll get new results emailed to you based on the search criteria you specify. You’ll be notified immediately if any new reviews pop up.


4)      Get Active on Social Media: Social media is more relevant in today’s purchasing process. Get engaged with your followers to foster better relationships with the people who care enough to post online about their experience.


5)      Respond to Negative Reviews: Don’t just ignore them, because they won’t go away. Responding to negative reviews shows that you care about your patients, even and especially about the ones that left unhappy. But don’t just apologize; you need to make sure your response is well thought out, sincere, and that it addresses the issues and explains why future patients will not experience the same issues in the future.