7 Must-Have Features for your Medical Practice Website | Online Reputation Management for Doctors | Scoop.it

As a doctor, you have probably already created a Medical Practice Website, however you may be missing a lot of opportunities for new patients.

In 2017, we are all plagued with an overabundance of information. For most of us, we want to find out only specifically what we need to know. Then we ignore the rest.

This is especially true for patients who are searching for a doctor online. According to the Pew Research Center, 80% of Internet users look for health information online. And 44% of those search for physicians or health professionals.

When a patient visits your medical practice website, they really want three things:

-To find out the important details they need to visit
-To feel in control of their experience
-To get a sense of who you are, and see if they trust you

Here are 7 essentials you need to have an engaging, attractive medical practice website:

1. Patient Forms 



Make it easy for patients to schedule appointments, register and access important forms before they arrive at your office. Placing the registration form under a “New Patient” tab will make it easy to find.

2. News and Updates

Refreshing your site with recent news and updates will help build an online presence and allow patients to feel comfortable that their doctor is up to date on current issues. It will also help your practice rank higher in search engines, making it easier to find.

3. Contact Information

Prominently display contact information on every page, preferably in the top right corner, or at the bottom of the screen in the footer. Ensure also that you have entered your details onto Google Maps so that your clinic is showing up in location searches.

4. Patient Resources 



Providing patients with valuable content on popular health topics and link to trusted resources to give your patients the most up-to-date facts available. If there is a recent topic that is concerning people, you can also provide some general tips on these. This will help you build trust with your patients and show you as an up-to-date expert.

5. Services, Insurances, Payment Options

Most visitors will be interested what services you provide or insurances you accept. Making this information easy to find by having tabs at the top of the screen listing ‘Services’ and ‘Insurance’. You can also note whether there are special financial arrangements available, and whether you take cash.

6. Mobile Friendly Interface

According to an article by Search Engine Land, more searches now occur on mobile devices than any other platform. For this reason, your website should be viewable on all mobile browsers. Most website templates these days offer a mobile view, so this is not usually an issue, but is very important that your website is easy to navigate on a cellphone as it is on a computer screen.

7. Social media links and plugins

In a recent article by Forbes it was shown that Facebook now drives more online traffic than google searches. By having clearly displayed links to web site to your clinic’s Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube channel if you have any or all of these.