4 Simple Mobile Marketing Tips for Physicians | Online Reputation Management for Doctors | Scoop.it

In this day and age, you not only need to be marketing your medical practice via your website, you also need to mobile friendly. 
 
 A recent study by Smart Insights found that most people use their mobile device upwards of 3 hours per day. This represents an increase of 11% in the past 7 years.

According to Jenna Mons, writing for Media Post “As the population becomes increasingly tech-savvy, more people are taking their health into their own hands, literally, as handheld mobile devices become major tools in seeking healthcare information and even diagnosis. “

What this means for physicians is that capturing that mobile attention can become a huge benefit for your clinic. It will drive new patients to you, and also help existing patients stay engaged with you.
 
 With this in mind, here are 4 Simple Mobile Marketing Tips that Physicians can use their advantage.

 

1. Create a Mobile-Friendly Website

Most important, you need a mobile-friendly website. If your website isn’t easy to read and navigate on a 4 or 5 inch screen, then patients will soon click off. Remember that font size and readability is different on a phone or tablet than on a website. Pressing buttons and links can be tricky with a finger compared to a mouse or trackpad. Ensure whoever you choose to help you design and build your website also has revised the layout for mobile devices.
 
 Another important point is to remember to place contact info and location information at the very top of your mobile website layout. This is a key reason why people visit your website on a mobile device, so giving them what they want immediately will make them grateful.

 

2. Use Social Media as a connection point

Approximately 46 percent of smartphone users in the United States use their smartphones to access social networking websites. On average they will check their Facebook, Twitter, Instagram, and other social media accounts a staggering 17 times a day.

As a healthcare provider, it may not seem that you have much to add to the maelstrom of content on social platforms, but remember that the goal isn’t just content creation, but also connection.

For patients you already know, you can feature relevant information from other sources that you think are useful to your patients.For new visitors to your clinic, you can build you social proof through reviews and testimonials of past patients.

 

3. Use Video Marketing to engage

Video marketing is becoming an increasingly valuable engagement tool. There is no denying that a well placed video is a simple way to engage people. Video usage on mobile platforms has been gradually increasing, with up to 35% of smartphone users watching video in 2015.
 
 Website and posts that incorporate video can up to 30% more attention and engagement. For many physicians, the idea of recording video can be intimidating, but it doesn’t have to be. Think of video as an extension of speaking to a patient one-to-one. Have videos sharing with patients what to expect at your clinic, who you are, what services you provide.. You can even do short interviews with your patients to get video testimonials. Just remember with video that 3 minutes is the ideal length, as any longer will reduce the chance that people will view on mobile.

 

4. Use Messaging Tools for convenience

At F8 this year, Facebook CEO Mark Zuckerberg announced that their messaging platform was the fastest growing part of their services. What this means for the future of mobile marketing is that having mobile messaging capabilities via your website, or a telemedicine app can be a very valuable way to offer more convenience to patients.
 
 In fact, a research study was released by JAMA Internal Medicine found that messaging a patient can double the odds of patients sticking to medication adherence, with rates improving between 50 percent and 67 percent.

Sending medication reminders, booking follow ups, and answering questions via mobile messaging are all real possibilities. They can save time and increase engagement.

Of course with all medical correspondence, it is important to ensure HIPAA compliance, as well as setting proper boundaries with patients to ensure the doctors time is not compromised.