Online Reputation Management for Doctors
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Online Reputation Management for Doctors
Curated and Written Articles to help Physicians and Other Healthcare Providers manage reputation online. Tips on Social media, SEO, Online Review Managements and Medical Websites
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Why Should Doctors Monitor Their Online Reputation? 

Why Should Doctors Monitor Their Online Reputation?  | Online Reputation Management for Doctors | Scoop.it

Imagine going online, searching your name and finding people “reviewing” you. It wouldn’t be fun no matter how nice of a person you are. Let’s be real here, not everyone is going to like you. And that’s ok! This reality is something most people do not have to deal with. On the other hand, doctors are rated all the time.

 

There are countless websites online devoted to reviewing docs on everything from their promptness to their bedside manner. If you have recently needed to see a new doctor, chances are you used these websites and other people’s reviews to help make your decision. Since online reviews are now something that has a major influence on people when choosing a physician or surgeon, it’s imperative that these MDs monitor what people are saying or risk losing prospective patients. Below are a few reasons why doctors should monitor their online reputation.

THE IMPORTANCE OF ONLINE REPUTATION MANAGEMENT FOR PHYSICIANS

1. You can show prospective patients you care about building relationships

The first reason why doctors should monitor their reviews is so that you can have a say in your online reputation. You don’t want to be in the dark if someone is trolling you online and making false claims. This can negatively affect future business. If you find outlandish comments that are 100% false, you can try getting the review taken down or respond so people know that you object what is being said.

 

No matter if the reviews are positive or negative, responding to all reviews will let people know that you care about building relationships with your patients. This may make them more inclined to choose you over your competitor who is not monitoring his or her online reputation.

2. You can improve your practice

Next, it’s just good to hear legitimate complaints so you can work on fixing them. While odds are that you will hear of a major fault in person, there are other problems that you may not hear about until you read them online. For example, you may have a great interaction with a patient, but he or she has a negative experience at the front desk. Because of this negative experience, he or she may turn to Healthgrades or Yelp to vent.

 

This is your chance to hear what people really think and work on fixing that problem, if possible. You also have to be aware that if multiple people say things online, others will then believe it’s true and find another doctor. Providing a personalized response will show potential patients that you value their feedback.

3. You can flip a negative experience into a positive one

By monitoring the conversation, you have the opportunity to flip a negative situation into a positive one. People like to feel like they are being heard. By responding to a legitimate negative review and showing that you are concerned about their experience, it potentially can help you keep the patient, show other prospective patients that you care about what patients have to say, and perhaps the patient will end up removing the negative review or updating it to a positive one. Just show concern in the response and offer an email address or phone number where the patient can talk to you or a staff member to resolve the issue.

4. You can show appreciation for your loyal patients

Responding to positive reviews is just as important as responding to negative reviews. Take the opportunity to respond to the patients who are saying nice things to show that you appreciate their comments. This is an opportunity to continue building a relationship with your patients that can last a lifetime.

 

Prospective patients want to see warmth from their physician and this is an opportunity to show the bond between doctor and patient. In addition to responding to all reviews, you should actually encourage patients to write reviews for you online. Anything from a sign in the office to a follow up email can help boost your online rating. 

5. You can make sure that all websites have correct business information

Even if you don’t care what anyone has to say about you online (which you should), being active online can help ensure that every website has your correct business information. Between hours of operation, phone numbers and addresses, new patients will not be happy if they cannot get in touch with you or cannot find your practice. In addition, by having the correct information on all of these review sites, you’re helping your own website when it comes to search engine optimization (SEO). This will help you show up higher than your competitors on a search engine results page (SERP).

Begin Monitoring Your Online Reputation Today

When it comes down to it, it’s good to know what is being said about you online. Whether you’re getting positive or negative reviews, you have more power knowing what’s being said and responding to them than by just ignoring a major referral source. Your reputation lives online. Be a part of the conversation.

 

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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6 Ways to Get More Positive Reviews

6 Ways to Get More Positive Reviews | Online Reputation Management for Doctors | Scoop.it

In the competitive world of healthcare, you work day and night to satisfy your patients with your services – and that leads to the growth of your practice. In this scenario, your online reputation plays a significant part, as more than 70% of people refer to online reviews before making a physical visit to a medical practice. To boost your reputation, you need more positive reviews. Let’s see how you can get them.

  1. Build your online presence

The first and foremost element for building your online presence is a stunning website for your practice. To get more positive comments, your site should have:

  • Patient portal for easy appointment scheduling
  • Informative content for visitors, related to their ailments and treatments
  • Easy navigation throughout the site
  • Good search engine optimization to rank high in search engine results

Get professional help for website creation to boost your practice’s image. Along with the website, some other ways to build your online presence are:

  • Create an account on all social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc.
  • Create an account on popular review sites such as Yelp, Google My Business, Healthgrades, etc.
  • Post blogs and guest blogs on relevant sites
  • Participate in online healthcare forums

 

  1. Ask for positive reviews

After providing good treatment, you have the right to ask happy patients to post positive reviews of your practice. And they will surely do it for you. Remember, don’t ask your staff and family members to write reviews for your practice. Google’s algorithms are good at identifying fake reviews since there are more adjectives and less description of the actual experience. In the long run, this can backfire on your online reputation and know about the fake reviews will probably demotivate your patients to write about your practice. Remember not to force patients to write reviews or testimonials for you; just request them.

 

  1. Reply to all reviews

Ignoring reviews will result in damage to your online image. According to a study, more than 50% of people believe that a doctor should reply to reviews. So you need to regularly check your social media accounts and various review sites for any reviews and reply to all, whether positive or negative. This will reflect your proactive and considerate personality to your patients and gradually increase the number of positive reviews.

 

  1. Don’t be defensive

Not every patient will walk out satisfied. This dissatisfaction can lead to bad online reviews. Remember, they need not be taken personally. Don’t delete or ignore them; rather, reply to negative comments with thanks. Take them as feedback. Respond with a solution to your patient’s issue, assure improvement or request the reviewer to take his concern or issue offline. Offering a solution will shine a positive light on your personality and even result in removal of negative reviews.

 

It is always advisable to do some homework before dealing with negative reviews. Assess the negative comments by asking the following questions:

  • Why was the patient dissatisfied?
  • Is it a true comment or review spam?
  • Do other patients have similar issues?
  • Could your staff help in any way?
  • What changes will delight your patient?

 

  1. Invest your time

You have a busy schedule and the exhausting task of treating your patients, which keep you quite occupied. But it is essential to respond after your practice hours to reviews by your existing patients and potential ones to know that you are available around the clock. The Internet is accessed 24/7, and this makes it more important for you to reply to negative comments and stop any damage from happening to your practice.

 

  1. Follow up

Since your patients took time to post a positive review about your practice, you need to appreciate the act. Thank them and let them know you value their reviews. Send them emails or make a phone call. Inform them about any modification made to your practice. Offer them other services such as no waiting time before appointments or a free consultation on the next visit, etc.

 

All this helps you build a strong online reputation that is the bedrock for positive reviews. Positive reviews cannot be built overnight, but negative reviews can damage your reputation overnight. Work hard and provide consistently good service. Additionally, work on your digital marketing strategies to increase the reach of your practice and win the trust of your consumers.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

No comment yet.