Online Reputation Management for Doctors
17.2K views | +7 today
Follow
Online Reputation Management for Doctors
Curated and Written Articles to help Physicians and Other Healthcare Providers manage reputation online. Tips on Social media, SEO, Online Review Managements and Medical Websites
Your new post is loading...
Your new post is loading...
Scoop.it!

How to Build Online Reputation for Your Practice

How to Build Online Reputation for Your Practice | Online Reputation Management for Doctors | Scoop.it

In 2018 you will have new plans, resolutions and to-do lists for yourself, your family and your practice. The new year is expected to have even more people on the Internet, which makes it imperative for you to build a strong online reputation. You need to set aside some time from your busy schedule to manage your online reputation and grow your business exponentially. You just can’t afford to miss this opportunity. Here are some tips that can fasten and ease your task.

Track and grow your online presence

Online reputation is all about your online presence and what people think about you and your practice. To know how and where you are sited on Google searches, you need to check your online presence. For this, you need to type the name of your practice in the search engine.

Don’t ignore words like fraud or scam if they appear in search results under your practice name in Google (Bing or Yahoo). This can be a part of review spam, as well. Take immediate steps to rebuild a damaged image. Also, check on which page is your practice being displayed on. If you are not on the first page of Google search results, then you are losing your target audience. This also indicates that you are lacking in your SEO strategies.

For establishing your online profiles to attract more online traffic via Google+, citation or website, your profile should have your practice name, practice address and number, operation hours and a description of your practice. Remember to make use of relevant keywords.

Have an engaging website for your practice

Visiting your practice website is like making virtual communication between your patients and you. Every searcher wishes to receive genuine information from your website. For your target audience to stay on your webpage, you need to have an engaging website. There should be a balance of images and text. Don’t overload your website with information or present it in a bland way. Make use of content marketing and present the information in different content forms such as blogs, infographics, podcasts, videos, etc. Also, make use of relevant keywords so your website never goes unnoticed.

You are well-versed in the popularity of social media and can expect its growth this year. So, utilize this platform to popularize your practice and build a strong online reputation. Check if you are present on all social media platforms and if not, create an account at all such sites. Then stay active on all your accounts. How to do it?

  • Do regular posting
  • Reply to comments and feedback
  • Reply to queries by messaging patients personally
  • Maintain privacy and follow HIPAA rules
  • Join groups related to your niche
  • Share informative comments on others’ posts

Manage your online reviews

Have your profile created on all review platforms such as Yelp, YellowPages, Healthgrades, etc. and regularly monitor what your patients have to say about you and your practice. To build a strong reputation, you need to get as many positive reviews as you can. This can be done in the following ways:

  • Asking for positive reviews

Your service and treatment are the best ways to please your patient and build a long-term relationship. Once a patient is pleased and about to leave your practice, you should not miss the chance to request him/her to write a positive review for your practice online. You can say something like, “If you are satisfied with the treatment, can you please write few kind words on a review platform for us? I would be obliged.”

In addition to requesting people visiting your practice, you can send an email or text message or make a call to your patients and ask them for positive reviews. After patients write a review for you, it is good to thank them personally.

  • Handling negative reviews

At any time in your life, you can face negative reviews. Neither ignorance nor taking them personally is a solution. First check for review spam. Then, politely explain the issue, if anything happened. Give assurance of improvement and request the reviewer to take things offline. Satisfying comments can turn disappointed patients into happy patients.

Reputation is a gem that will brighten your future. The world will not destroy your reputation over a single mistake, but it will take years for you to build a strong online reputation. myPracticeReputation will help you create an online reputation and beat the ever-growing competition.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

No comment yet.
Scoop.it!

ICD-10 Testing Tips for Small Physician Practices

ICD-10 Testing Tips for Small Physician Practices | Online Reputation Management for Doctors | Scoop.it

Small physician practices of one to five doctors may find ICD-10 testing more challenging than bigger medical facilities. Luckily, the Workgroup for Electronic Data Interchange (WEDI) released a white paper last week that offers a comprehensive plan for small physician practices looking to begin ICD-10 testing.

The publication targets external testing with payers. Starting in October, payers will incorporate ICD-10 codes in payment decisions and coverage. By performing ICD-10 testing, medical offices will be ensuring that their claims will be appropriately processed once the new coding system is in place across the country.2014-10-02-WEDI

The white paper goes into detail about some of the risks that ICD-10 testing will minimize. The risks include:

1) Claim denials and claim delays associated with ICD-10 coding errors

2) Cash flow disruption

3) EHR and other software applications’ inability to produce ICD-10 claims

Small physician practices may be experiencing a number of challenges with regard to ICD-10 testing such as few testing opportunities with payers or clearinghouses due to limited number of testing spots, inadequate ICD-10 training available for staff, and scarce provider resources available on ICD-10 testing.

To overcome some of these common challenges, the white paper covers key steps a small physician practice will need to take. First, it is important to speak with your EHR vendor and confirm that all software products and applications are ICD-10 compliant.

Then, identify the payers that process the highest percentage of your claims and be sure to test ICD-10 readiness with your top payers. Work with your clearinghouse or billing service to see how they can assist with ICD-10 testing.

Be aware that some payers are creating web-based, self-service testing opportunities for small medical practices. After speaking with your clearinghouse, the next step to take is to seek more resources through payer ICD-10 websites and provider newsletters.

Confirm that what you need to test aligns with what your payer is testing so that every base is covered. While there is still time, be sure to contact Medicare Administrative Contractors (MACs) and the Centers for Medicare & Medicaid Services (CMS) to register for ICD-10 testing during the remaining testing weeks.

For those wondering the best time to test, be sure to set aside plenty of time before the October 1 implementation date to complete your ICD-10 testing. Before you begin testing, determine if your team and needed resources are ready. Additionally, it’s vital to confirm that all payers and other partners are also ready to start ICD-10 testing. Contact clearinghouses and billing services to find out when their testing sessions take place.

CMS, for instance, offers end-to-end testing on April 27 through May 1 and July 20 through July 24. For the July testing session, providers have until March 13 to sign up. Creating a timeline for your ICD-10 preparations would also be a worthy goal.

Once you’re ready to begin ICD-10 testing, follow the instructions received from the payer or billing service end. When incorporating the new codes, it is important to pay attention to qualifiers, headers, and other key format items.

After you have completed ICD-10 testing, be sure to review the results and compare the actual data to predicted information. Analyze both the successes and failures of your submissions. Additionally, work with your payers to understand any errors that may have occurred and develop strategies to prevent the issues from taking place in the near future.

If you are a small physician practice, follow these ICD-10 testing tips to minimize any risks after the implementation deadline.


No comment yet.
Scoop.it!

How To Build Strong Online Presence Of Your Practice?

How To Build Strong Online Presence Of Your Practice? | Online Reputation Management for Doctors | Scoop.it

The ever-growing number of practitioners can make it difficult for you to stand out and make your practice visible in the local market. Thus you cannot just rely on the word-of-mouth marketing, but create a stronger online presence. Let’s check ways to strengthen online presence of your practice.

Online Branding

To let others know about your practice, you need to brand it. You need to manage your online reputation that is majorly influenced by online reviews. Various online review sites allow consumers to express their good and bad experience and numerous people visit these sites before planning a physical visit to your practice. This makes it imperative for you to build a positive online reputation and manage it.

Proactively managing reviews help you maintain your brand’s reputation online. You can easily deal with bad reviews and let your patients know what more you can offer. For a consistent branding and management of reputation, you need to regularly check reviews of various platforms along with an informative website and active participation on social media sites.

Patient volume

Your patient base can increase or decrease anytime if not monitored regularly. Before it’s too late, you need to regularly check if the number is dropping. The decrease in patient count could be because of many reasons such as new competitors coming in the market, lower referrals, change in insurance cover, etc. So, it is important to take initiatives to grow your patient base every day and deal with such situations.

Better online presence will help you stay updated with changes in insurance and winning over your competitors. Also, you can build new online referrals via emails, social media accounts, etc.  Since the world of internet is becoming a part of everyone’s life, it is necessary to get a strong hold over it and build your brand here.

Target audience

You aim should not be just getting more patients to your practice but the right patients who are looking for your specialties. This will also help you get better reviews. Any patient coming to your practice who is in need of some other care and not getting satisfactory treatment is likely to write a negative review about you online. To save yourself from such mishaps, it is better you state a clear description of yourself and your practice on your website. The searchers can know if your practice can benefit them or not and your expertise. That makes it important for you to have an informative content on your website and build trust with patients. Such a skimming can also be done even during appointment scheduling.

Patient portal

Yet another important factor that helps you enhance your online image is the presence of patient portal on practice website. It helps you maintain health records of your patients. It allows patients to monitor their medications, medical history, book appointments, lab test reports or email queries if any.

An effective marketing strategy is a must to save your practice from saturation. Nothing can happen overnight. For strong marketing, you should take help of an agency that has an experience in such as medical marketing such as myPracticeReputation. We offer reputation management and other services depending on your practice.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

No comment yet.