Online Reputation Management for Doctors
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Online Reputation Management for Doctors
Curated and Written Articles to help Physicians and Other Healthcare Providers manage reputation online. Tips on Social media, SEO, Online Review Managements and Medical Websites
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How patient reviews influence a practice search engine ranking

How patient reviews influence a practice search engine ranking | Online Reputation Management for Doctors | Scoop.it

What patients look for in reviews

It’s important to know that review quantity, velocity, and diversity are important to search engines. It’s also important to know what makes reviews meaningful to patients.

 

The BrightLocal Local Consumer Review Survey 2019 took a deep look at what people really want from reviews. Here’s what the findings revealed.

1. Patient review recency

More than half of people (58 percent) are concerned with the recency of patient reviews. Specifically, 48 percent of people need a review to be written within the past two weeks for it to impact their decision. 

Perhaps even more telling is that 84 percent of people consider reviews older than three months irrelevant. Therefore, it’s important to continuously request patient feedback from your current patients.

2. Overall star rating

Not surprisingly, 57 percent of people focus on the star rating of a business. In fact, only 53 percent of people would even consider using a business with less than four stars.

3. Quantity of reviews

When it comes to the number of reviews a business has, quantity matters to half of people. On average, people read 10 reviews before feeling like they can trust a business.

4. Legitimacy

Nearly half of people (49 percent) keep a watchful eye for fake reviews. Nearly the same proportion of consumers (46 percent) believe they’ve read multiple fake reviews in the past year.

Reputation management for doctors is all about building trust with patients. Therefore, it’s important to never take a less-than-genuine approach to acquire reviews from patients of your practice.

5. Sentiment

Some practices believe anything less than a five-star review from their patients will severely damage their online reputation management efforts. But this isn’t necessarily true. 

 

According to BrightLocal, the notion of what makes a review positive is subjective, and some people may be swayed by the sentiment of the review to decide whether they think it’s positive.

 

For example, a four-star review that praises the courteousness of the staff and attentiveness of a doctor but criticizes a practice’s lack of parking won’t necessarily turn prospective patients off.

6. Practice response

People notice when you engage with patients who write reviews of your practice. Specifically, more than one-third (39 percent) of people look for a business to respond to reviews.

 

Looking a bit closer, 46 percent always read local businesses’ responses to reviews, highlighting the importance of taking this step.

7. Length and detail

For 37 percent of consumers, all reviews do not carry equal weight. These people want more substance, so they zero in on the length of the review and the level of detail included.

8. Photos

People want to be able to envision themselves at your practice. Therefore, it’s not surprising that 32 percent of people pay attention to whether photos were included with a review. 

 

Ensure your practice looks best online by always keeping the outside and inside of the building tidy and organized.

Technical Dr. Inc.s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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Medical Review Management: Vital For Doctor's Online Reputation

Medical Review Management: Vital For Doctor's Online Reputation | Online Reputation Management for Doctors | Scoop.it

There was a time in the not too distant past that a business' reputation was made or ruined by word-of-mouth peer reviews or a call to the Better Business Bureau. Since the advent of the Internet, that process has been accelerated and word of mouth now travels at the speed of electrons and is easily searchable and visible. A check of a business on the BBB websites now takes a matter of minutes, no phone calls or letters required and very little time commitment. Consumers are turning to online review sites and forums more than ever before to get information on a business, product, or service they're considering. And they listen to what their peers have to say.

Search Engine Land's Local Consumer Review Survey 2012 shows that 72% of those surveyed trust online reviews as much as a recommendation from someone they know personally and 52% say that a positive review makes them much more likely to buy. Other findings from the survey show that 49% use online reviews to make a purchase decision at least occasionally and 27% do so regularly. And the number of reviews read before making a decision is steadily declining with 27% relying on 2-10 reviews, a reflection of increasing trust.

Another factor in the increasing impact of online reviews from all sources is the fact that as such sites become more popular with consumers, the search engines take notice and increase the ranking in their search results accordingly.

So businesses that want to be successful, which is all of them, can't ignore the impact of online opinions and need to engage in some type of active review monitoring and reputation management strategy. This is especially true for doctors and others offering healthcare services who rely on review sites to provide an accurate depiction of their practice or service. After all, consumers consider health care quality and costs to be one of the most important of life decisions and take extra care in deciding who is going to provide those services and products. A reputation can be ruined quickly with only a handful of negative doctor reviews but positive doctor reviews can significantly increase business.

Online reputation management takes a considerable amount of time; of which, most doctors don't have available to dedicate. Instead of using your valuable time worrying about what is being said about your practice or professional name online, there are resources specializing in being proactive to help minimize the effect one bad doctor review can have. Consider delegating to a reputable and experienced service that specializes in medical review management and provides a venue for customers to leave feedback and doctor reviews.

Review sites have a dramatic impact on your practices' web traffic and ultimately your number of appointments and procedures. There are many channels (Yelp, Google) and doctor review sites (Healthgrades, Vitals.com and MD.com) for both satisfied and unsatisfied patients to share their experiences. Don't let one bad review impact your practice; actively monitor what your patients are saying online and take a proactive approach to turning lemons into lemonade.

Technical Dr. Inc.s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

No comment yet.