Online Reputation Management for Doctors
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Online Reputation Management for Doctors
Curated and Written Articles to help Physicians and Other Healthcare Providers manage reputation online. Tips on Social media, SEO, Online Review Managements and Medical Websites
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Healthcare website promises doctors should be wary of

Healthcare website promises doctors should be wary of | Online Reputation Management for Doctors | Scoop.it

7 healthcare website promises that should make you think twice

1. “You don’t need a responsive site.”

As of February 2019, 81 percent of Americans own a smartphone, according to the Pew Research Center. Furthermore, GSMA Intelligence predicts 3.7 billion people — 72 percent of global internet users — will access the internet using only mobile devices by 2025.

 

Given these numbers, it’s clear patients are using a variety of devices to access your site. Therefore, having a responsive medical website is a must, as it adjusts to fit the screen size of the device. This allows all patients to enjoy an optimal viewing experience.

2. “Anyone can build a website that can be found in search.”

Don’t let anyone tell you otherwise: Creating a medical website that ranks highly in search requires vast search engine optimization (SEO) knowledge.

 

This isn’t easy, as nearly two-thirds of companies (61 percent) cite generating traffic and leads as their top marketing challenge, according to HubSpot.

 

You can have the most amazing healthcare website, but it’s essentially useless if people can’t find it. In fact, three-quarters (75 percent) of people don’t look past the first page of Google search results, according to Moz.

3. “Website content can be written by anyone.”

Bad content can ruin an otherwise amazing healthcare website. In fact, nearly half of consumers (44 percent) won’t purchase from a brand if its content is too wordy or poorly written, according to Adobe.

 

Content should be written during the website design process. Consider it a red flag if your web designer doesn’t make it a priority or suggests having anyone but a professional copywriter do the work.

 

4. “Web design tools will build a great site.”

Easy-to-use web design tools seemingly make it possible for anyone to create a website. However, there’s no comparison between a site made with one of these tools and one created by a seasoned web designer.

 

If building a quality healthcare website was easy, everyone would do it. Working with an experienced web designer is the only way to get a finished product your business deserves.

5. “Your website only needs to work on Chrome.”

At 49.35 percent market share as of November 2019, according to Statcounter, Chrome is the most popular internet browser in the U.S. There’s a 50-50 chance your patients are using Chrome, but if they’re not, you still want them to have an outstanding user experience. 

Making sure your healthcare website is compatible with all browsers is a must because it could cause you to lose out on new business. If prospective patients visit your website using a browser other than Chrome, they’ll probably move on to your competitor if it doesn’t function properly.

6. “A lack of healthcare experience doesn’t matter.”

No one can be an expert at everything. Be cautious of web designers who claim they can create an outstanding medical website despite having few or no healthcare clients.

 

Sure, any experienced web designer might be able to create a website that’s attractive and functional. However, a professional with specialized healthcare industry experience will be better equipped to know exactly what your practice website needs.

 

After all, podiatrists and ophthalmologists are both doctors, but you wouldn’t go to the latter to have a foot fracture treated.

7. “Your website will be completed ASAP.”

If your current healthcare website is seriously lacking — or nonexistent — you want a new one as soon as possible. However, quality websites aren’t built overnight. 

 

For example, it takes an average of three hours and 57 minutes just to create one blog post, according to Orbit Media. That’s only one piece of content, so be wary of a web designer who promises to complete your site in a matter of days.

 

They should provide you with a clear implementation process that details the work they’ll be doing — and the timeline — from start to finish.

 

This gets the two of you on the same page from the beginning and allows you to know exactly what they’re doing.

 

Your healthcare website should make you proud. Carefully vet the company you work with to create it to ensure it meets the quality standards your practice deserves. 

Technical Dr. Inc.s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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How to Build Online Reputation for Your Practice

How to Build Online Reputation for Your Practice | Online Reputation Management for Doctors | Scoop.it

In 2018 you will have new plans, resolutions and to-do lists for yourself, your family and your practice. The new year is expected to have even more people on the Internet, which makes it imperative for you to build a strong online reputation. You need to set aside some time from your busy schedule to manage your online reputation and grow your business exponentially. You just can’t afford to miss this opportunity. Here are some tips that can fasten and ease your task.

Track and grow your online presence

Online reputation is all about your online presence and what people think about you and your practice. To know how and where you are sited on Google searches, you need to check your online presence. For this, you need to type the name of your practice in the search engine.

Don’t ignore words like fraud or scam if they appear in search results under your practice name in Google (Bing or Yahoo). This can be a part of review spam, as well. Take immediate steps to rebuild a damaged image. Also, check on which page is your practice being displayed on. If you are not on the first page of Google search results, then you are losing your target audience. This also indicates that you are lacking in your SEO strategies.

For establishing your online profiles to attract more online traffic via Google+, citation or website, your profile should have your practice name, practice address and number, operation hours and a description of your practice. Remember to make use of relevant keywords.

Have an engaging website for your practice

Visiting your practice website is like making virtual communication between your patients and you. Every searcher wishes to receive genuine information from your website. For your target audience to stay on your webpage, you need to have an engaging website. There should be a balance of images and text. Don’t overload your website with information or present it in a bland way. Make use of content marketing and present the information in different content forms such as blogs, infographics, podcasts, videos, etc. Also, make use of relevant keywords so your website never goes unnoticed.

You are well-versed in the popularity of social media and can expect its growth this year. So, utilize this platform to popularize your practice and build a strong online reputation. Check if you are present on all social media platforms and if not, create an account at all such sites. Then stay active on all your accounts. How to do it?

  • Do regular posting
  • Reply to comments and feedback
  • Reply to queries by messaging patients personally
  • Maintain privacy and follow HIPAA rules
  • Join groups related to your niche
  • Share informative comments on others’ posts

Manage your online reviews

Have your profile created on all review platforms such as Yelp, YellowPages, Healthgrades, etc. and regularly monitor what your patients have to say about you and your practice. To build a strong reputation, you need to get as many positive reviews as you can. This can be done in the following ways:

  • Asking for positive reviews

Your service and treatment are the best ways to please your patient and build a long-term relationship. Once a patient is pleased and about to leave your practice, you should not miss the chance to request him/her to write a positive review for your practice online. You can say something like, “If you are satisfied with the treatment, can you please write few kind words on a review platform for us? I would be obliged.”

In addition to requesting people visiting your practice, you can send an email or text message or make a call to your patients and ask them for positive reviews. After patients write a review for you, it is good to thank them personally.

  • Handling negative reviews

At any time in your life, you can face negative reviews. Neither ignorance nor taking them personally is a solution. First check for review spam. Then, politely explain the issue, if anything happened. Give assurance of improvement and request the reviewer to take things offline. Satisfying comments can turn disappointed patients into happy patients.

Reputation is a gem that will brighten your future. The world will not destroy your reputation over a single mistake, but it will take years for you to build a strong online reputation. myPracticeReputation will help you create an online reputation and beat the ever-growing competition.

Technical Dr. Inc.s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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6 essential elements for great dental website design

6 essential elements for great dental website design | Online Reputation Management for Doctors | Scoop.it

Dental website design elements you need to incorporate

1. Easy navigation

Nearly all people (94 percent) believe easy navigation is the most important website feature, according to a survey conducted by Clutch.

 

This makes sense because it’s frustrating to seek information on a website and not be able to find it.

 

Effective dental website navigation makes it easy for people to move between pages.

 

A header at the top of the page containing information organized in a logical manner is a classic structure people recognize and understand.

2. Well-written content

When you think of dental website design, the content might not be the first thing that comes to mind, but it’s crucial.

 

The content on your website tells the story of your practice and what you have to offer.

 

Make content digestible by using headers to break up text and keeping sentences short. When possible, present information in list form, as this is easier to read than a large block of text.

 

Misspellings and grammatical errors will make your practice appear unprofessional, so have multiple pairs of eyes proofread all content.

 

This is important because flawless content will make your practice appear professional and trustworthy.

3. Quality images

Nearly one-third of marketers (32 percent) cite visual images as the most important form of content for their business, according to Social Media Examiner.

 

Therefore, your dental website needs quality images that complement the text.

 

Introduce patients to your team by including professional headshots with bios on your “About Us” page. Include photos of your office — i.e. waiting room, exam rooms, etc. — so they can picture themselves receiving treatment.

 

4. Short videos

Most businesses (87 percent) use video as a marketing tool, according to Wyzowl. This isn’t surprising, as 96 percent of people say they’ve watched an explainer video to learn more about a product or service.

 

Incorporating video into your dental website design can add serious value. Engage patients by creating videos explaining the different services you offer, so they can quickly learn more about them and the benefits offered.

5. Clear calls-to-action (CTAs)

The ultimate goal of your dental website design should be to convert visitors into patients. Place prompts such as “Call Us” and “Request an Appointment” prominently on every page of your website, so it’s easy to get in touch.

 

Including a variety of calls-to-action (CTAs) is important because not everyone wants to reach out through the same medium. Some people prefer the phone, while others would rather connect through an online form or email.

 

This covers all the bases, so you can please everyone.

6. Responsive design

According to Google, most users now access the search engine through a mobile device. Consequently, the company recommends using responsive web design for many reasons.

 

Google cites some of the benefits of responsive web design as making it easier for patients to share and link to your content and helping its algorithms accurately assign properties to the page.

 

In fact, Google has been practicing mobile-first indexing  — i.e. primarily using the mobile version of the site for indexing and ranking — for all new websites since July 1, 2019.

 

Ultimately, patients will visit your site using a variety of devices. Since responsive web design adjusts to fit the content on a variety of devices and screen sizes, you’re able to provide a positive user experience to everyone.

 

Great dental website design encompasses a variety of features that make it both attractive and functional. This is the first impression many patients will get of your practice, so investing in a quality site will add tremendous value.

Technical Dr. Inc.s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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10 Conversion Boosters for Physician Websites

10 Conversion Boosters for Physician Websites | Online Reputation Management for Doctors | Scoop.it

Fortunately, optimizing medical practice websites and increasing conversion rates (the number of leads who fill out a contact form or schedule an appointment, for example) can be a relatively simple and straightforward process. Here are 10 conversion boosters to help you transform online leads into filled seats in your waiting room.

1. Content Scan Optimization

On average, website visitors won’t read more than a quarter of the words on a given page, as Neilsen Norman Group explains, so make it easy for them to quickly scan and find the information they need: headlines, navigation buttons, and calls-to-action (CTAs), organized in a clear visual hierarchy.

Other important considerations: headlines should contain keyword search queries (the words they clicked on a Google results page), content should be broken into easily digestible sections, and instructions for next-steps should be extremely clear.

2. Mobile Optimization

Mobile is now, by a clear margin, the primary means for searching the internet, according to Marketing Land — so your website must accommodate mobile users flawlessly. Whether through responsive website design or mobile optimization, content and images should be easy to navigate on a mobile device. Even more importantly, it’s a good idea to add click-to-call (CTC) functionality and track mobile traffic independently.

3. Photo Usage

People like to see other people smiling; statistically, such images have been shown to improve conversion rates by as much as 95%, according to KissMetrics. Professional photos of your staff and patients breed familiarity and trust among leads by demonstrating that you’re a real practice with real, happy patients — while at the same time differentiating you from the competition and leaving a lasting impression.

For practices focusing on cosmetic procedures, “Before” and “After” pictures of patients are also a great way to provide an immediate proof of concept.

4. No Graphic Imagery

Overly medical or graphic content will likely scare potential patients away, and should be avoided. However, showcasing procedures in a palatable manner (often via illustrations) can help to inform, comfort, and draw in your prospects.

5. Video Usage

Videos are a highly effective way to engage leads and deliver information concisely. In fact, consumers at large are 1.81x more likely to make a purchase after watching a video, as Adobe explains. Such content should feature physicians, staff, or patient testimonials and, of course, be formatted for mobile. Make sure to avoid annoying auto-play functions.

6. Testimonials & Reviews

Given that 88% of consumers trust online reviews as much as personal recommendations, according to Search Engine Land — and that 62% of patients seek reviews as the first step in finding a doctor — sites should always feature patient testimonials prominently. In fact, positive reviews have been proven to deliver sales boosts of up to 18%, as Econsultancy reports.

7. Easy-to-Find Phone Number

It’s much easier for patients to call you directly than to fill out a submission form your website. Accurate and up-to-date contact numbers must be placed visibly in an upper-right corner or on your “Contact Us” page. A frequent but easily avoidable misstep: never save your contact number as a text file, which can’t be copied and pasted.

8. Contact Forms: Intuitiveness

Physicians require patient contact information for follow-up, but website visitors aren’t always willing to provide it. Forms need be placed in obvious locations throughout the site, and the form-filling process must be seamless — any minor pain point can be cause for hesitancy.

9. Contact Forms: Simplicity

For customer convenience, aim to collect only the information from leads that is absolutely essential. It’s often helpful to have only a few required fields, with the rest being optional. But take note: one company managed to increase conversions 120% by simply reducing their number of required fields from 11 to 4, according to Ubounce. And don’t forget: form-filling on mobile should be optimized for the platform — in other words, keep it simple.

10. Contact Forms: Reinforce Trust

Filling out a contact form is, essentially, like lending your personal information to a complete stranger. Build customer trust with highly visible accreditation logos, trust seals, and certifications from well known, reputable organizations.

While these 10 conversion boosters can help to significantly improve your physician website, performance evaluation and optimization should be ongoing processes — testing, experimentation, re-testing, and implementation are the keys to long-term success.

Technical Dr. Inc.s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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